Apple iPhone XR outsells all other iPhones in the states during Q3

Apple iPhone XR outsells all other iPhones in the states during Q3
According to 9to5Google, the latest report from Consumer Intelligence Research Partners (CIRP) indicates that the best selling Apple iPhone in the states during the third quarter was 2018's Apple iPhone XR. The "more-affordable" iPhone from last year was responsible for 36% of U.S. iPhone purchases between July-September, which happens to be the company's fiscal fourth quarter of 2019. The model had the longest battery life of any iPhone until it was supplanted by this year's iPhone 11 Pro Max.

The new iPhones have reportedly been off to a strong start; earlier this month we told you that Apple had reportedly hiked production orders by 10%. That report noted that while orders for the iPhone 11 and iPhone 11 Pro were increased, those for the top-of-the-line iPhone 11 Pro Max were cut by a tad. Today we have some numerical proof of this strong demand for the new handsets. Despite being available for only two weeks out of the three month quarter, nearly 20% of iPhones purchased over that time period in the U.S. were one of the 2019 models. Breaking that down, the iPhone 11 (the new "more-affordable" unit) accounted for 9% of U.S. iPhone sales during the calendar third quarter while the iPhone 11 Pro was responsible for 6% and 4% of such sales came from purchases of the iPhone 11 Pro Max.

The weighted average selling price for iPhones sold in the quarter declined by 3% from last quarter


Looking at the 2019 iPhones alone, Josh Lowitz, CIRP Partner, and Co-Founder said that the iPhone 11 accounted for 50% of the sales generated by the new models. That device starts at $699 for the 64GB model compared to the $749 that the 64GB iPhone XR sold for at launch last year. Lowitz points out that "Combined with iPhone XR, which was similarly positioned in the line-up and shares many of the same features, these two models account for almost half of US iPhone sales in the quarter."


Meanwhile, the iPhone 11 Pro and the iPhone 11 Pro Max made up close to 10% of U.S. iPhone purchases during the three-month period. Combined with the models that those devices replaced in Apple's line up (the discontinued iPhone XS and iPhone XS Max), these premium handsets were responsible for 21% of iPhone sales in the country from July through September. Those figures led Lowitz to say "iPhone customers...have a greater appetite for the historic flagship priced phone, with fewer paying up for the new top-of-the-line models." 

Thanks to the success of the lower-priced iPhone 11, CIRP states that the weighted average selling price (known by the acronym WARP) for iPhone units sold in the states during the third quarter came to $783. In comparison, that figure amounted to $808 during the June 2019 quarter. The peak was reached during the three months that ended last December with the WARP coming in at $839 over that period.

The iPhone 11 features a 6.1-inch LCD display while the iPhone 11 Pro and iPhone 11 Pro Max sport 5.8-inch and 6.5-inch AMOLED screens, respectively. All three phones are powered by the A13 Bionic chipset designed by Apple and manufactured by TSMC using its 7nm process. The iPhone 11 is equipped with a dual-camera set up (12MP wide + 12MP ultra-wide) while the "Pro" models add a 12MP telephoto camera with a 2x optical zoom. All three phones carry a 12MP FaceTime camera. Apple also has enhanced the water-resistant capabilities of the 2019 handsets as the iPhone 11 can survive being submerged to a depth of six and a half feet in water for as long as thirty minutes. The iPhone 11 Pro and iPhone 11 Pro Max can be submerged in water to as deep as 13 feet and survive for 30 minutes.

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15 Comments

1. OneLove123

Posts: 1245; Member since: Aug 28, 2018

Shocked!! I thought they would buy the 11 pro max.

3. mackan84

Posts: 609; Member since: Feb 13, 2014

It wasn’t available until late in September. The regular iPhone 11 will probably do better then XR in Q1

8. iloveapps

Posts: 909; Member since: Mar 21, 2019

Dumb! iPhone 11 series accounted for a week of sales. Actually I was hoping that Samsung phone will top the list but I was disappointed as always.

10. Vancetastic

Posts: 1699; Member since: May 17, 2017

You were hoping that a Samsung phone topped the list of iPhones sold? What was that first word of your comment again?

2. Poptart2828

Posts: 458; Member since: Jan 23, 2018

Money talks. I'm guessing next year the pro 11 will be the best seller.

4. User123456789

Posts: 1084; Member since: Feb 22, 2019

11 will outsell the other two by far. Production is already being focused on 11 ...

5. scarface21173

Posts: 701; Member since: Aug 17, 2014

The 11 just like the xr will sell the best. The most expensive models production will be cut by 20%.

6. wickedwilly

Posts: 740; Member since: Sep 19, 2018

So price is not a factor for iPhone users? Yet again that myth has been debunked. Accept you were wrong Leo????

7. lyndon420

Posts: 6861; Member since: Jul 11, 2012

Peaceboy/iloveapps was notorious for spewing comments like Android users are poor etc.

12. midan

Posts: 3097; Member since: Oct 09, 2017

You are twisting his words, I remember what he said. It was about iPhone selling less than expected, and he and me too said that the price isn't the real problem here, problem is the fact that it's not worth to upgrade to those XS and XS Max. Now new Pros are selling well and interest is big because they offer something worth of upgrade even for X or XS users, so like he and me said, price isn't the real problem because now Pro models are selling. So no he wasn't wrong.

13. ColinW

Posts: 413; Member since: Jun 04, 2014

How can you say that when last years XR is far outselling the premium iPhones. You are living in a dream world as always

14. mahima

Posts: 743; Member since: Nov 20, 2014

Iphone user are supposed to be the rich ones....why do they buy the worst phone among the same generation phone if price is not the deciding factor?

15. mahima

Posts: 743; Member since: Nov 20, 2014

I'm glad most iphone buyers are using the magic retina display...they deserves it...lol

* Some comments have been hidden, because they don't meet the discussions rules.

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