Apple iPhone 7 and iPhone 7 Plus ready to move up the list of active Apple handsets

Mobile engagement platform Localytics has been tracking the usage of various iPhone models. According to the most recent data, the new Apple iPhone 7 and Apple iPhone 7 Plus are already more popular than the Apple iPhone SE. The latter represents 2.6% of active iPhone models in use, while the recently launched iPhone 7 and iPhone 7 Plus represent a full percentage point more of active iPhones at 3.6%. We can break that down some more. The iPhone 7 makes up 2.7% of active iPhone handsets in use, while the iPhone 7 Plus accounts for .9% of active iPhone units.

The most popular active iPhone models right now are the Apple iPhone 6 and Apple iPhone 6 Plus with a combined 38.3% of iPhone units now being used. The phones are old enough to have generated several years' worth of sales, but aren't too old as to be irrelevant. Next is the Apple iPhone 6s and Apple iPhone 6s Plus with 27.5% of active iPhone usage. The Apple iPhone 5 series accounts for 24.4% of the iPhone models in use today. That drops off sharply to the 3.7% usage generated by the Apple iPhone 4 and Apple iPhone 4s.

As the next few months play out, we should see the usage attributable to the iPhone 7 models grow and overtake the iPhone 4 units. The current front runners (the iPhone 6 and iPhone 6 Plus) will decline, making up a smaller percentage of active iPhone models, and the iPhone 6s and iPhone 6s Plus will take over the lead.

source: Localytics via AppleInsider

Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)



1. phldlphn unregistered

I think it'd be interesting to see Apple release a new phone every two years along with the Apple Watch and in the off years release new iPads, iPods, Macs, and Apple TV's. This would grant more time for R&D and hopefully lead to products that are true upgrades and not just rehashed versions of the same design.

2. gregrichards

Posts: 11; Member since: Sep 26, 2016

I understand what you are saying but Apple shareholders would not be happy with this move. Apple need to keep generating income to keep them sweet.

3. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

They wouldn't generate any less income trust me.

5. seret6

Posts: 279; Member since: Aug 14, 2013

I think phldlphn and Arch_fiend got it spot on, i have been thinking over these lines for quite some time....

4. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

It doesn't have do with time, apple makes rehashed updates for some reason. It can be to save hardware r&d money or to improve upon current design or to reuse parts. Macbook pro aur remained same for many years and did well. They didn't need major upgrades to make them better laptops till recently. Apple might have thought iPhones design was adequate as well.

8. photo3

Posts: 33; Member since: Mar 11, 2016

Didn't see the s6 in the iphone 7 dxo article. Did see the htc 10 was they highest rated though.

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