Apple grabbed the largest share of plan based smartphone sales at Best Buy last quarter

Apple grabbed the largest share of plan based smartphone sales at Best Buy last quarter
Earlier today, we showed you some data from JeeQ that revealed which smartwatches/fitness trackers led the sales parade at Amazon and Best Buy. Now, we have a similar breakdown related to plan based smartphone sales at Best Buy. The data covers such purchases made during the fourth quarter, which covers the holiday shopping season.

The 64GB Apple iPhone 6s for Verizon grabbed the top spot. That was followed by the 16GB iPhone 6s in Space Gray for Verizon and the same exact model for Sprint. Verizon's 64GB iPhone 6s in Rose Gold took fourth place while the Verizon Black Sapphire 32GB Samsung Galaxy S6 completed the top five.

Despite the addition of the popular Rose Gold color to the iPhone 6s line up, Space Gray remained the most purchased smartphone color during the period, accounting for 30% of all plan based smartphones sold by the big box retailer. Rose Gold was second as 20% of the phones sold in the quarter were that color. Black Sapphire, with 18%, was third.

Verizon had a strong holiday season at Best Buy as the data revealed that Big Red swamped AT&T and Sprint in plan based smartphone sales during November and December. And perhaps the most interesting data uncovered by JeeQ shows that in October, phones carrying 64GB of native storage were the most popular. In November, 32GB models were the top sellers, followed by the preference for 16GB models in December. Possibly there were promotions going on that manipulated the data. One such promotion run by Verizon during the quarter allowed consumers to buy the 128GB Apple iPhone 6s or Apple iPhone 6s Plus for the price of the 64GB model. A similar sale allowed a Verizon customer to buy the 64GB Galaxy S6 for the price of the 32GB model.


source: JeeQ Data

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13 Comments

1. tedkord

Posts: 17311; Member since: Jun 17, 2009

Good to see space gray taking the most. Enough with the gaudy gold and silver.

4. sgodsell

Posts: 7209; Member since: Mar 16, 2013

I have never seen such $hit. Hey everyone, see Apple takes the most plan based smartphone sales. Why? Because you are paying way too much for what you are getting. No one else charges a flagship price for a low resolution display with a mediocre camera. Yet what about the other smartphone sales with Android taking 84% of the market share. What a joke.

7. AlikMalix unregistered

Or maybe it's not "low resolution" and "mediocre camera" and if the iPhone keeps selling well - it's priced correctly. You gotta stop chasing specs and start looking at real world experience. My photos are consistently great and sharp. My videos are top notch. You're looking at spec numbers - I'm looking at result. I wouldn't mind a few things from android - but I want it on iOS - it's an awesome platform and has many of its own pros that are more important to millions that are not available (or poorly implemented) on android. Don't break your head - just because you see no value in iOS devices doesn't mean everyone has same requirements and needs as you.

13. sgodsell

Posts: 7209; Member since: Mar 16, 2013

So you are trying to convince yourself that what you purchased is not a low resolution display. Yet NO other OEM or device on the market puts out a $650 flagship phone with only a HD display. The thing is you can now purchase Full HD smartphones for around $200-350. The prices continue to drop for a number of the components from previous years. So the high end Full HD displays from a few years ago have now dropped in price. It's the same with the cameras. It's not that there isn't value in Apples iOS. It's the value at what cost. Not to mention if you want an iPhone, then you have to pay whatever Apple wants. You do realize 70% of Apples profits come from its iPhones. Remember the sales motto, a sucker is born every minute.

8. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I hate that they have three phones with white faces, and only space grey comes with black. They need another dark color option, or something that contrasts well with a black face.

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Silver/Black combo would look sexy!

12. AlikMalix unregistered

I've been saying this for years.

2. keithtae

Posts: 564; Member since: Mar 25, 2015

Im seeing a lot of articles praising how well Apple did right after the Nikkei report and stock plunged.Trying really hard to help Apple out aren't you?

3. ibend

Posts: 6747; Member since: Sep 30, 2014

and still ended at red.. after their record breaking first week sales, apple watch dominating smartwatch, did these news even real -_- (i choose to believe wallstreet tough)

9. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Wall Street doesn't bet on known quantities, they often guess based on hunches. Yes, when quarterly reports come out, they are playing based on fact, but the rest of the time it is hunches based on tangential data.

5. kozza3

Posts: 778; Member since: Oct 17, 2012

I feel bad for all those people with only 16gb of storage. I really hope Apple steps up their game with the 7

6. Ahovking

Posts: 711; Member since: Feb 03, 2015

You do realise.. many people (out side of the US) have no need for anything more than 16gb, many people i know (most from asia and Europe) uses the cloud services for music, photos and contacts and having only the basic apps (facebook, twitter). As a work phone, all you need is to make calls, text and create reminders.. you honestly don't need much more than 16gb for a work phone.

10. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

agreed on many people doesn't need more than 16gb. but one thing I hate is the huge amount of extra money you should pay to get the 64gb version.

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