Apple gains market share, passes LG and takes second behind Samsung

Apple gains market share, passes LG and takes second behind Samsung
Trends in the US mobile phone market from July 12 to October 12, 2012 still show Android holds the most market share according to surveying done by comScore. All the various Android users account for about 54% of the market based on a study of more than 30,000 mobile subscribers. iOS came in second at 34%.

The most significant movement was seen with Apple's rank in manufacturer standings. Samsung remained the top manufacturer, with a commanding a little more than 26% of market share, up 0.7%. Apple came in second for the first time at 17.8%, just a couple tenths ahead of LG at 17.6%. Apple made a strong gain for a period where for only a fraction of the time the new iPhone was available. LG lost 0.8% share. Motorola held steady at about 11% and HTC slid 0.4% to 6%.



While Android and iOS dominate nearly 90% of the market in terms of mobile OS, RIM still holds on to third with 7.8% even after a further 1.7% decline in market share. Microsoft saw a decline of 0.4% to 3.2% overall. Symbian is still registering a pulse at only 0.6%, a 0.2% drop from the previous survey.



The next quarter’s survey will be the one to watch for a lot of reasons. First, the iPhone 5 will have been available for the full period, so we will be able to see if the gains were the initial swell from the new device or if they were gains through attrition of LG's losses; second, Windows Phone will have been available for most of the new survey period; and third, Samsung’s position, while certainly remaining on the top, will be interesting to see how its growth is affected with all the new devices it has just released, and we can see how effective it is at fending off Apple’s advance. We do not expect RIM’s position to improve nor do we expect Nokia to make a showing, but anything is possible. For the loyal followers of Symbian, that OS just seems to hang on.

So while this quarter’s report is interesting in terms of Apple’s movement, next quarter’s is going to be really interesting to see how the market plays out. If we do not see major movement by Microsoft and Windows Phone, even if it does not take third place from RIM, that leaves RIM with a gaping hole of an opportunity to hit it big in January with the release of BlackBerry 10.  Next quarter will probably be too soon to see if HTC's change in marketing strategy has been effective. In the meantime, Android remains on top of the world.

via: The Next Web

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77 Comments

76. InspectorGadget80 unregistered

What's the point in worrying? the GS III is now te #1 phone in the U.S. Plus I sold two today to a customer.

71. MC1123

Posts: 1256; Member since: Nov 12, 2012

this proves that even people keep on saying that RIM and symbian is dead... its just that people really care for them!! and have a good chance of rising again if its market right! so glad that RIM is still there, and so is symbian! and also prove that the WP plan is not working that way! so RIM and BB10 will be really okay!

54. nooraldeen

Posts: 49; Member since: Oct 21, 2012

i know it's irrelevant but does any one knows when the samsung galaxy note2 come in red?if u know any rumor plz replay me .tnx

55. networkdood

Posts: 6330; Member since: Mar 31, 2010

A red case would not suffice?

56. networkdood

Posts: 6330; Member since: Mar 31, 2010

52. networkdood

Posts: 6330; Member since: Mar 31, 2010

With an updated iOS and less focus on litigation, APPLE may be able to do better. The only ones who should care are the company's stockholders.

21. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

Darkkjedii is making the most sense. First off like I've been saying, if you don't hold a serious financial interest in these companies, then your stupid for showing such loyalty. Next, I have and will always use what I feel. I have a Samsung focus 2 right now by choice but this year alone I've had an iPhone 5, HTC one x(twice), and a gs3 and they all have their flaws and pros. Stop being loyal to these tech giants, they don't give 2 cents about you, only your money. Samsung has 472 devices in the market, they should be leading. Apple will continue to be around, no matter how much the fandroids attempt to discredit that fact. Windows phone 8 will be the defining moment for micro$oft and blackberry is putting out a last ditch effort next year. Great times if you have an open mind!

23. darkkjedii

Posts: 31796; Member since: Feb 05, 2011

Well written post tree-nitty. Glad to see some people have an intelligent open mind. Too bad some people think only what they like matters. I like tech period, and am currently deciding what wp8 device I want. I'm gonna wait till samsungs comes out then decide. The only thing I hate about tech, is that its not free, and I'm not rich lmao.

31. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

this comment i like, finally no hate or fanboy crap sums up everything ive been saying over and over lol least there are afew open minded tech enthusiasts left

37. darkkjedii

Posts: 31796; Member since: Feb 05, 2011

Bro u may not know it, but you've enlightened me. I love your insight dude, u r a true techie, as am I.

39. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

well everyone can get there wires crossed and be argueing even though there saying the same thing lol mutual respect is what some on here must learn yeah least afew of us tech lovers are around, we just gonna be dealing will certain fanboys polluting the site

45. darkkjedii

Posts: 31796; Member since: Feb 05, 2011

Yep that's true bro

58. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

I just refuse to be loyal to any company. Ive never received a check from apple, samsung, etc. So I could care less about them personally. My wife refuses to put her iphone down and I use my galaxy note tablet all the time. There is and never will be any loyalty in my house to multi billion dollar companies.

63. willard12 unregistered

As much as we all should just get along, this comment is flawed. There is a reason that you only see fanboyism in the smartphone arena. Lawsuits. To say that there is no financial impact on consumers because of other companies is false. The costs of the lawsuits get passed on directly to the consumer. For example, your HTX One X (that was nearly banned by Apple, to the point where they had the ITC open shipping containers) has a cost of $6-$10 passed on to you. Apple has added the GS3 (that you say you own) to it's list of devices that it wants banned or they will just as Samsung to pay them $30-$40 for each device sold. How do you think Samsung will make up that amount in a licensing deal or $1.05 Billion settlement? The people who want the devices will end up paying. This type of fanboyism doesn't exist in the TV market. It has existed in computers with the Mac vs. PC, you know, when Apple sued MS. It is disingenuous to state that the amount of devices sold by a manufacturer is irrelevant because at the end, consumer do have a financial stake in the viability of the preferred manufacturer.

11. lukasound

Posts: 152; Member since: Nov 16, 2011

You can't go back to iPhone after you used a good Android phone. You would just feel frustrated with the lack of functionality. That's why Apple is bound to keep dropping. They still hold their sales with kids and elderly because of simplicity.

13. darkkjedii

Posts: 31796; Member since: Feb 05, 2011

They hold their sales cuz people Iike iOS. Android holds their sales cuz people like android. It's odd that u can't see that n the tech world there's something for everyone. I own an iPhone 5, and an Htc one x...I like both. Kids, and elderly huh? I see tone of young adults with iPhones, and I live n vegas and drive busses so I see people from all over the world since I'm on the strip, and at the airport. The two phones I see the most r the ip5, and gs3. Your comment is wayyyyy off base. Realize not everyone wants an android device, some want iPhones, wp8, BB, Symbian etc. Some even choose based on a particular maker cuz they've had good luck with that makers line. there's more to tech than android dude. As I said its odd that u can't see that. Tech is like the auto industry, lots of choices for lots of people... Think about it.

14. darkkjedii

Posts: 31796; Member since: Feb 05, 2011

Kids and elderly? Lets say kids r everyone 17 and under, and elderly is everyone over 55 wanting an iPhone. We then take about 25% of people in the age demographic between 18 and 54 wanting one also. I say that looks pretty sweet for apple/iPhone financial future...wouldn't u? When u say you can't go back you're speaking for YOU bro. That's y I own both.

46. networkdood

Posts: 6330; Member since: Mar 31, 2010

Speaking of elderly - I know many that have large screened Android phones and love them - they can actually see what is on the screen. Android phones can be customized for the elderly very easily, so that it does simplify how they use them and increase their ease of use on that device.

66. darkkjedii

Posts: 31796; Member since: Feb 05, 2011

Ok and that just re enforces my point that the tech world offers something for everyone. Thanx for the post, I'll thumb it up

10. dan86

Posts: 298; Member since: Mar 17, 2012

Rotten apples at second hand price!

74. someones4

Posts: 628; Member since: Sep 16, 2012

hahah...not exactly. In my region, where there are high taxes for imported goods, an iphone 3g/3gs still sells for around 300 USD

8. darac

Posts: 2156; Member since: Oct 17, 2011

I don't get it.. this survey shows a comfortable lead for android(which makes every sense) while the other one claims ios overtaking it during the same period. What gives?

9. MeoCao unregistered

No, the survey is until Oct 12 only, and iOS overtook Android in 12 week period ending late Nov.

44. networkdood

Posts: 6330; Member since: Mar 31, 2010

Meo, iOS did not overtake Android for the 12 week period shown - the chart and figures show that Apple gained the most percentage of marketshare in that time period over other OEMs, but that Google had the greater gains when looked at from an OS point of view. Not sure why these charts are a big deal - who really knows how accurate they are and what do we consumers gain from them - nothing - unless, people buy a phone/OS just to be number one.

48. darkkjedii

Posts: 31796; Member since: Feb 05, 2011

I bought my iPhone my one x and every other phone I've owned cuz I liked em. I can care less about who's #1, who leads in market share, or who's stock is rising/falling. I drive a bus n vegas, so all I care about is reporting to work on time cuz LV transit pays me. Not Samsung Apple, or google.

70. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Android users don't object to people buying Apple products because that goes against being objective and having more choices in the markets. Apple fans have no need of choices and worship apple as a single brand that could fulfuil all their computing needs. Not that its a bad thing. For me i used to buy a lot of apple products, Just that i find them disgusting of late with 100 billions war chest that is dedicated to limit my choices to choose and get a good deal. I want apple to put effort in coming out better product to compete not lawsuit that bring me zero benefits. Brand loyalty was never a question till my own benefits is at stake.

49. MeoCao unregistered

Have I ever said it was a big deal, I just said about what I read. This is always not 100% accurate about these things but at least research is always better than guessing. The report also said US was the only market that iOS barely beat Android. I also so said I thought this would change when new top Android phones enter market in US.

51. networkdood

Posts: 6330; Member since: Mar 31, 2010

I must be missing something as the report I see if over a 3 - month period in the U.S. and it shows Android and Samsung are in the lead. Where do you see that Apple or even iOS barely beat out Android. I do see that Android increased its share more than Apple iOS did and that Samsung had a gain not quite as big as APPLE, although, the gains showed are all minor.

64. networkdood

Posts: 6330; Member since: Mar 31, 2010

thanks, Meo

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