Apple called "arrogant" in report detailing purchase of Beats Audio
posted by Alan F. / Jun 05, 2014, 10:46 PM
Apple had figured that with iTunes Radio, it could use a consumer's buying history on iTunes, to determine which songs they would want to listen to on iTunes Radio. But this led to jumbled playlists with songs that didn't fit together. An iTunes Radio listener who selected a particular style of music, might hear the same song twice, or have rock tunes mixed in with show tunes and country numbers.
One former Apple employee says that Apple has lost touch with the younger generation. "The Apple coolness is kind of fading away," he says. Still, iTunes Radio has over 40 million listeners according to Senior VP Eddy Cue. But iTunes is supported by ads, and is free to the consumer. Beats Music has 250,000 paying subscribers after four months. Spotify, on the other hand, has 40 million listeners with 10 million paying subscribers.
With the purchase of Beats, Apple picks up people who are more knowledgeable about the music industry and how streaming works. Apple thought it had a "Spotify killer" with iTunes Radio, because it didn't really understand the business. For example, Apple figured Pandora was not a threat due to its lack of revenue. With Dr. Dre and Jimmy Iovine on board, Apple might believe that it has purchased some of its lost cool, while at the same time it has the people it needs to become a success in streaming music.
source: BuzzFeed via AppleInsider
Posts: 1032; Member since: Oct 21, 2013
Steve Jobs didn't think Android was a threat when he first saw it either.
posted on Jun 05, 2014, 10:50 PM 33
Posts: 5993; Member since: Dec 22, 2010
Even with Dr. Dre and Jimmy Iovine 'on board', it remains to be seen whether Apple actually listens to them. The 'tone deaf' comment was telling. In another time long ago, GM purchased EDS to get Ross Perot on board to breathe an innovative spirit into GM. What failure that exercise was. Apple needs to lose some of its arrogance if it wants to have a market leader position in streaming digital radio. Iovine and Dre can contribute, but only if they get the support from Apple senior management. Whether they really have the support or not is the $3 billion question.
posted on Jun 05, 2014, 11:55 PM 7
Posts: 69; Member since: Dec 18, 2013
When a company looses its grooves and other kick-starter companies are gaining steam, its time to refine the business strategies.
posted on Jun 05, 2014, 11:09 PM 5
Posts: 1043; Member since: Sep 28, 2013
Or rather, as history demonstrated at the rise of Apple, Intel and Microsoft, the companies of the previous era cannot adapt, whether due to lack of vision or plenty of hubris or both, and dwindle out of existence.
posted on Jun 06, 2014, 12:19 AM 1
lol i guess is time google buy spotify and combine it with google music and rock apple word
posted on Jun 05, 2014, 11:19 PM 14
Posts: 2486; Member since: Jan 26, 2014
No duh "the Apple coolness is fading away!" Like 9 out of 10 teenagers have iPhones, so you're actually the cool guy on the block if you have an Android phone...
posted on Jun 05, 2014, 11:22 PM 10
lol only high school teen trying to impress girls with over price phone and usually are poor one showing off
posted on Jun 05, 2014, 11:42 PM 5
Posts: 3276; Member since: Nov 15, 2013
Rightly said... my subordinates cant afford to buy an iphone because it is equal to their one month salary but still I noticed most of them have latest iphone... while on the other hand I or my peers can easily offord to buy any latest iteration of iphone but I deem it wastage of money to purchase such an under specs phone... this is very strange that those who should have difficulty buying iphone are buying it...
posted on Jun 06, 2014, 2:39 AM 0
Posts: 2458; Member since: Nov 28, 2009
Apple's $3B gamble... Grab the popcorn and watch now as Google goes after Spotify and MS shoots for either Slacker or Pandora...
posted on Jun 05, 2014, 11:39 PM 1
Posts: 27; Member since: Jan 03, 2012
Beats audio is horrible, anyone who appreciates listening to music how it was meant to be heard stays away. I will never buy a product with beats attached to it.. I actually was planning on eventually picking up a 2nd phone for the sake of having an iPhone, that's not happening now, and I'm not really unhappy about that.
posted on Jun 05, 2014, 11:58 PM 3
Posts: 13; Member since: Apr 17, 2014
You dont have to buy. there are alot of others who will and apple wont go broke because of you wont be buying. Just look for a better reason for not buying cause eather way you look at it, "beats" is an improvement.
posted on Jun 06, 2014, 4:48 AM 0
Posts: 697; Member since: Jul 15, 2013
typical for majority of American big companies and corporations: 1) arrogant 2) hypocrite 3） high ego iJunk itself is already terrible enough standing hopelessly behind the mighty Android and Windows, and now they gonna match it with the dreadful Beats Audio. good luck Tim Cook, now your fruit is Cooked.
posted on Jun 06, 2014, 12:46 AM 8
Posts: 222; Member since: Aug 01, 2013
Note 4 coming soon!
posted on Jun 06, 2014, 1:15 AM 4
Posts: 3276; Member since: Nov 15, 2013
Note 4 is coming but what it will do??? nothing! Samsung doesnt pay much focus on music in their phones... just listen, their speaker sound is average, headphones sound is average not significantly better than other flagships
posted on Jun 06, 2014, 2:45 AM 1
Posts: 601; Member since: Nov 20, 2012
$3Billion for apple is just loose changes in their pocket. Ppl are really over reacting. With they massive cash supply they can buy up any company they want if not for the federal regulations. Nobody is calling out amazon or facebook for buying stupid companies, why apple?
posted on Jun 06, 2014, 3:44 AM 0
Posts: 2815; Member since: Oct 03, 2012
Apple+Beats..............they think it's a win win situation, but eventually it will bite them in the ass. Beat is not that good and iphones are overpriced, so it will fail!
posted on Jun 06, 2014, 8:46 AM 0
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