Apple at risk of losing its cool, says Wozniak

Apple at risk of losing its cool, says Wozniak
Apple co-founder Steve Wozniak remembers those old PC vs. Mac ads and wonders what ever happened to Apple's "cool". Apple has continuously delivered upgrades of its Apple iPhone and Apple iPad, but critics have complained about the lack of innovation on Apple's part. While Wozniak says that Apple is good at setting a standard with a new device, it is the lack of a new device that has the Woz worried.

Could this next big innovative product be the release of the Apple iWatch? Rumors are circulating that the Cupertino tech titan has 100 engineers working on the product, which would put all of the functions of the Apple iPhone and Apple iPad on your wrist. Wozniak currently wears an iPod nano on his wrist, but would welcome an innovative smartwatch, especially if Siri gets improved. "Apple can keep engineers working so intently toward the right product, you don’t have to rush something out ahead of time," he said.

Wozniak, also commented on some of Apple's competition in smartphones, saying that Windows Phone should reach the "critical mass" necessary to stick around in phones and tablets. On the other hand, he sees BlackBerry switching to Android to take advantage of the strong hardware that the company is known for. The hardware and the BlackBerry name should offer enough differentiation for the company's devices.


The "Woz" is presently sporting  black and white Apple iPhone 5 units from Verizon and AT&T respectively, although he is known to use many other different smartphones than just the iPhone.

source: Bloomberg

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69 Comments

1. ZeroCide

Posts: 806; Member since: Jan 09, 2013

At Risk??? Appple lost its cool along time ago!

11. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

for me Apple lost its cool with the launch of the iphone 4s and its later products...same stuff being repeated three times with no change....time to nut up Apple

19. ardent1

Posts: 2000; Member since: Apr 16, 2011

I typically buy my electronic devices after a long, thorough review. IMO, electronics devices are money sink-holes. I decided to buy my 32GB iPad Mini the moment I picked it up at the Apple Store. That device made my iPad 2 look heavy. The iPad Mini also came with Siri and voice dictation that was lacking in the iPad 2. All my apps transfer to the iPad Mini, which was nice. The iPad Mini fits inside my jacket pocket and it's HUGE display puts the Samsung Note and other phablets to shame. After the iPad mini, it doesn't make sense for me to buy a smartphone with a large display.

21. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

My samsung galaxy tab 7.7 put my ipad 3 to shame, it receive call, text, while i work on a spreadsheet and browser the web for information. I never have to carry a phone and an ipad again. One device for all my computing needs, plus movie and gaming during lunch break.

53. ardent1

Posts: 2000; Member since: Apr 16, 2011

joey_sfb, I was talking about display SIZE. iPad Mini has so much display area versus a phablet. Now, you want us to believe the galaxy tab 7.7 display size puts the iPad 3's display size to shame. Oh please and go troll somewhere else.

67. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Don't like your own Medicine!? Shocking!! LOL!!

61. ashisharbola

Posts: 62; Member since: Oct 20, 2012

hahaha lol :P

27. jroc74

Posts: 6023; Member since: Dec 30, 2010

I have a serious question: What did you think about phones with bigger screens....before the iPad Mini?

51. ardent1

Posts: 2000; Member since: Apr 16, 2011

I bought the Moto Triumph on VM (it has a 4.1" screen) and cost $300 out the door. I wanted to test the bigger screen against my iPod Touch 4G's 3.5" screen. When the Nexus 4 came out, I was ready to replace my Moto Triumph. However, the iPad Mini changed all that. My thoughts about bigger screens is that it make sense if you just want to carry one device. Today, I bring my 4G mobile hotspot with my iPad Mini if I know I am going somewhere with no or slow Wifi. I and data-centric so voice or text has little value for me. My friends prefer e-mails over text so the iPad Mini makes the most sense for me. I am keeping the Moto Triumph since it only cost me $25 a month.

54. ardent1

Posts: 2000; Member since: Apr 16, 2011

One more thing, the Nexus 4 was hard to get. If I had to get cell phone today, it will probably be the LG Optimus L9 for $200 at Wal-Mart on t-mobile with 5 GB of 4G data for $30 a month. To answer your question, about 4.5" to 4.7" would be about the biggest display size I would buy if the iPad Mini didn't come out. Today's phablets would not appeal to me. Even 5" phone would be too big. I have no problems buying an android handset and after seeing the collapse in resale value on my Moto Triumph, I am going to spend as least as possible since that hand set would also not hold its value.

32. Aeires unregistered

Sounds like someone is trying to justify the tiny 3.5" screen they've had to settle with (4" if you finally upgraded to the iP5). Sounds seriously like buyer's remorse. Simple truth is you won't carry a tablet with you everywhere, but likely will a phone.

52. ardent1

Posts: 2000; Member since: Apr 16, 2011

Aeries, you make dumb comments. I have an android handset. I never owned an iPhone so I don't have buyer's remorse. As for android devices, they don't hold their value as well as Apple products. My Moto Triumph is practically worthless. My iPod Touch 4G 32G that I bought about a year earlier than the Triumph has much better resale value. Do us a favor and don't make dumb comments because you make dumb assumptions.

58. Aeires unregistered

I'd never have guessed you owned anything but Apple the way you vehemently defend them. You should look at your own comments about being dumb. Still laughing at your Walmart comment below.

63. WWThinker

Posts: 55; Member since: Feb 10, 2012

Ardent1, you must have too much money and don't know how to put them to good use! In truth, for $429 (32GB iPad mini), you can buy a Barnes & Nobles of either 7" HD (1440x900) or the 8.9" HD+ (1920x1280). Both offer much higher resolution than the crippled 7.9" iPad mini (1024x768). With the 7" Nook HD, you shall have US$200 left to pay for a 32GB microSD card for ~US$24, a cover for less than US$50, and at least US$120 to spare. Further, the 7" Nook HD give you a true wide-screen movie watching experience, the ability to see everything on any website (HTML5, Flash support). iPad mini always either chops off the left and right portion of the screen when you are viewing the new Hobbit movie or Titanic, or gives you a very thick upper and lower black strips. Further, the pocket of most raincoat or jacket is not big enough for iPad min, but no such problem with the 7" Nook HD. If you already plan to use a carrying bag for the 8" iPad mini, the bag is certainly big enough for the 8.9" Nook HD+ and then you are still left with US$80 to spare after the cover and the 16GB uSD card. In fact, with the Nook HD or HD+, you can buy a few of the 16GB microSD cards and store into each card different movies or books. With iPad mini, you really have to make hard decision to pre-store some, but not all, of the media contents desired. So, why would you want to pay so much more for a piece of out-dated hardware, and subject yourself to the lacking capabilities (no true wide-screen movie watching, no uSD for user friendliness, no Flash support)? Are you nuts, or you simply have too much money to throw away? Why don't you just buy a Nook HD or HD+ (better featured and spec'ed than iPad mini) and pay for a field trip for your children or relatives?

65. lolioslol

Posts: 182; Member since: Dec 10, 2012

The mini is not a phablet, retard, therefore your comparrison to the Note II sucks.

41. -box-

Posts: 3991; Member since: Jan 04, 2012

Apple ceased being cool when they launched the imac

42. gmracer1

Posts: 646; Member since: Dec 28, 2012

Amen to that, brotha! Hell, IMO, Apple never had the 'cool' factor--it was morel like a 'hype' factor.

47. Ameliahunter

Posts: 26; Member since: Jan 15, 2013

Apple lost its cool when it released the iPhone 4S with stupid Siri, and then the iPhone 5... Both phones are not competitive, no matter what Apple's devoted fans say.

2. gallitoking

Posts: 4721; Member since: May 17, 2011

How can Woz know about being cool.. as far as I remember he has never been cool to begin with.

4. Tsoliades

Posts: 228; Member since: Dec 22, 2012

Woz has ALWAYS been cool.

31. Mxyzptlk unregistered

Making irrelevant statements about the company you founded isn't cool.

39. Slammer

Posts: 1515; Member since: Jun 03, 2010

"Making irrelevant statements about the company you founded isn't cool." Well, If anyone knows best about Apple, don't you think it would be Steve Jobs and Steve Wozniak? Jobs is gone and Woz is showing concern for Apple. I don't find this irrelevant. He maybe a little off the wall, but he does speak relevancy. He isn't saying Apple is dead, but he does bring up points worth listening to. Let me ask you a question Myx. Just how serious are you about Apple anyway? You purchasing Apple products and cheerleading for it doesn't guaranty viable support. All it does is show that you brush issues under the carpet and care nothing about the essentials of retaining company integrity as it slowly loses trust. Woz is concerned, Wallstreet is concerned, many iphone supporters are becoming concerned and YOU should be concerned as well. I'm not saying you have to like another OS platform. I'm merely suggesting that recognizing certain issues constitutes responsible support for a product you love. John B.

7. tedkord

Posts: 17043; Member since: Jun 17, 2009

Woz is the epitome of cool. Again, without Woz, Steve Jobs would have been a mildly successful used car salesman.

28. suyatisuyaminggat

Posts: 3; Member since: Feb 20, 2013

I think steve would be snake oil salesman... Lol Or maybe become a monk and the next dalai lama (based on his interest in religion and able to have so many shheeeeppp)

10. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

dude do you onow even what cool is? Woz is pretty cool...you not so much

16. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Wonder where's your clone myxpyxtyx .. who calls him "nutty" ... without him there would have been no Apple to begin with so he definitely knows more about being cool. Without him SJ would be a real estate agent at best ...

29. gallitoking

Posts: 4721; Member since: May 17, 2011

ok you are confusing what cool means.. and he is not cool ok.,.. Woz is smart but he is not cool I know is hard for you to understand but try to keep up...

36. parkwaydr

Posts: 572; Member since: Sep 07, 2011

Says the guy who can't even type.......

34. Aeires unregistered

If Woz said Android sucked you and Mxy would be saying he's the coolest person on the planet. Hypocrites, both of you.

44. quakan

Posts: 1418; Member since: Mar 02, 2011

Well if he said Android wasn't cool, you all would slam him. Sounds like the pot calling the kettle black.

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