Apple ads are losing their appeal and quick in the US, Amazon and LG top the charts


A US study carried out by Ace Metrix reveals that despite its massive $575.2 million television advertising budget (for the US alone), Apple's ads are losing their appeal with viewers, and quickly. The luxe brand has dropped from its number one spot for 2012, and now ranks 5th in Ace Metrix's rankings, which use a composite score derived from polling consumers on things like the "watchability" and persuasiveness of a given ad.

Amazon, a 2012 runner up, has bested Apple for the first spot this time around, specifically when it comes to its Kindle brand. The e-tailer managed that feat with a much smaller budget --  $147.8 million. Ads centered around LG (#2) and Samsung (#4) phones have also one-upped the Cupertino company's marketing efforts, and even Windows phones (#3) as a whole were seen as more compelling. 

According to Ace Metrix's report, cited by Business Insider, much of the reason for the success of Amazon's Kindle marketing efforts stems from the fact that their ads focused on the usability and simplicity of their products. In contrast, Apple is often seen trying to appeal to the emotional side of consumers with its ads, and that, apparently, is no longer as effective as it once may have been.

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10 Comments

1. lucid.brat unregistered

It was expected

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

https://www.youtube.com/watch?v=xyokM38u0U0 ^This ad is 10x better than Apple's "emotional" ads. This is what you call an emotional ad, and it's one of my favorite ads.

10. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It is more that people have just caught on to the marketing gimmicks for a sub-par device. If you build a great product and put good marketing behind it, people will respond to it better than just a sub-par device and marketing. For example, showing fashion models being filmed with iPhones is one of the dumbest commercials they could have made. It just isn't that good and pretending it is won't make it so. Everyone sane knows that is just not reality on top of which they are catering to the jewellery smart phone crowd (which are a handful at best). Why not focus on the product and its actual ability as a smart phone? Well in that regard it can barely stand up on its own, so can't really market that which everyone else does.

3. doubler86

Posts: 320; Member since: Jan 26, 2011

I can't think of one good LG Commercial or Ad. Kindle, Windows and Samsung all had memorable ones though. Apple definitely lost it's appeal from a marketing stand point. Only their PR is still the best in the industry.

4. superduper

Posts: 151; Member since: Oct 20, 2013

Pencil ad FTW!

5. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Sony and google nexus ads are also boring. Sony always focuses on cameras and nfc one touch ads.

8. lucid.brat unregistered

And Sony also focused on swimming pool...water resistant u know

6. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Has any body watched this from Satire: iphone 5 a taller change.http://goo.gl/tUKr59

7. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

And this from geekslayer iphony 5x parody goo.gl/ibORXV

9. timezone

Posts: 87; Member since: Jun 16, 2013

The Apple emotional ad worked when the reality distortion field worked. Now that Steve Jobs is no longer around to keep the garbage technology hidden behind the mask the public is starting to catch onto the scam. Amazon was the big news but good to see the windows phone start to get the acclaim it deserves.

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