Apple ads are losing their appeal and quick in the US, Amazon and LG top the charts

According to Ace Metrix's report, cited by Business Insider, much of the reason for the success of Amazon's Kindle marketing efforts stems from the fact that their ads focused on the usability and simplicity of their products. In contrast, Apple is often seen trying to appeal to the emotional side of consumers with its ads, and that, apparently, is no longer as effective as it once may have been.
source: Business Insider

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