Apple Watch app rules – users must only look at the screen for a maximum of 10 seconds

Apple Watch app rules – users must only look at the screen for a maximum of 10 seconds
As you may know – Apple has given select developers an SDK for its upcoming Apple Watch, so that the wearable can hit the ground running with a good amount of apps ready to go. And, of course, said developers have been given a certain amount of guidelines they need to follow when creating their products, which, naturally, Apple will be reviewing before they hit the App Store. Well, one of these guidelines include that apps should be made in such a manner that usage of more than 10 seconds would be discouraged.

Now, there has been a lot of speculation about the battery life of the upcoming wearable, and many believe that it will not be enough to last a full day with comfortable usage. So, this report may throw some oil in that fire, but on the other hand – the guideline may be catered to user experience as well. See, people usually don't want to spend a lot of time operating their wearable, so the time-limiting instruction may be carved out so that developers keep their apps short, sweet, and to the point – giving the user as much information at a glance as they can.

Well, whatever the case, the Apple event, at which the Watch will reportedly be launched, is only a few days away, so answers will be coming soon.

source: Bloomberg via The Guardian



1. RebelwithoutaClue unregistered

10 seconds?? Takes me longer than that just to figure out how late it is on an analog clock ;)

3. Finalflash

Posts: 4063; Member since: Jul 23, 2013

lol, this is going to be hilarious watching people scroll/press/touch/and send heartbeats trying to keep it within 10 seconds. Apple has so lost their touch it isn't even funny anymore. How can you have 10 different input methods and expect people to look at the screen for 10 seconds at a time? The wheel is useless then and the rest of the inputs will just add confusion.

11. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Next in line... It is advisable keep the iWatch off every alternate day to make the charge last a week.

13. Commentator

Posts: 3723; Member since: Aug 16, 2011

I don't think you understand the point of the article. Apple isn't limiting people to just ten seconds of time, they're encouraging developers to make their apps usable in that timeframe. While I don't necessarily agree that a hard limit should be enforced on developers, this actually makes a lot of sense: if it takes any longer than ten seconds, I'd probably just pull put my phone anyways.

17. Awalker

Posts: 1977; Member since: Aug 15, 2013

Or it could simply be to conserve battery life.

18. Commentator

Posts: 3723; Member since: Aug 16, 2011

That's the practical rationale. Apple will claim it's for user friendliness because they can never admit to a hardware fault. They did the same thing with the "small screens are better because your thumb can reach anywhere" BS (the difference here being I actually agree this time, as long as they don't force anyone to do anything, like Google and Material Design.)

25. Awalker

Posts: 1977; Member since: Aug 15, 2013

Google isn't forcing anyone to do anything. The Play Store is filled with apps that use whatever guidelines they want.

30. Commentator

Posts: 3723; Member since: Aug 16, 2011

I never said Google was forcing anyone to do anything, but I can see how you read it that way given the way I wrote it. Sorry. What I meant to convey is that I hope Apple goes the same route that Google did with Material Design: suggested but not strictly enforced.

26. E.N.

Posts: 2610; Member since: Jan 25, 2009

Straight from the source: "Apple is suggesting developers design their applications to be used for no longer than 10 seconds at a time" It's suggestion/guideline for developing, not a hard cap requirement. Should Apple Watch owners want to spend more time on a specific app, they'll be able to. The point is it shouldn't require more than 10 seconds to access the information or function you need, which makes complete sense. Why buy a smartwatch if it isn't going to make things easier? We have absolutely no actual data on battery life and you're already saying Apple will never admit to their hardware fault...

33. Awalker

Posts: 1977; Member since: Aug 15, 2013

Obviously, they can't make it a hard cap requirement because some apps will require more than ten seconds. I think what me and commentator are trying to do is to get Apple users to think outside the box and stop worshipping Apple. It could be for user experience or to conserve battery life or both.

36. E.N.

Posts: 2610; Member since: Jan 25, 2009

"Obviously, they can't make it a hard cap requirement...." - yeah tell that to commenter #3. It could be for a number of reasons, but it's a bit too early to suggest a hardware flaw, no?

40. Awalker

Posts: 1977; Member since: Aug 15, 2013

Commenter 3 is just saying the watch interface may interfere with a ten second time limit. Some are suggesting that it's for better user experience so why shouldn't some suggest that there's a flaw. It's just as plausible.

45. E.N.

Posts: 2610; Member since: Jan 25, 2009

Could the guidelines be used to conserve battery? Absolutely. Is there a hardware fault? Too early to say. A head to head comparison of total on-screen time would be the best way to see if the watch has worse battery life than the competition.

48. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Right. The fact that they have so many layers of interface in between the user and content literally makes any interaction more than 10 seconds. You look at the watch and see the watch face, hit a button to go to the home screen (.5 second animation at least, this is apple we are talking about), touch scroll to desired app (0.5 seconds, assuming perfect scrolling), zoom in via wheel (0.5 seconds), tap desired app icon (0.5 seconds, I'm being very generous with all of these), app animation (0.5 seconds + loading of any kind), interact with app using touch, force touch, zoom/scroll/wheel action, button pressing maybe. About 3-4 seconds taken with just getting to the task, the remaining 6 seconds won't even be enough to read 2 messages.

55. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

A battery being sucked dry isn't a hardware flaw. But trying to use an LCD on a device so small with such a small battery is a design flaw. Simply because Apple is to lazy and dumb to simply use an AMOLED display.

44. sgodsell

Posts: 7368; Member since: Mar 16, 2013

You also missed the part where Apple is screening all the watch apps. To make sure their guidelines and rules are being followed.

46. E.N.

Posts: 2610; Member since: Jan 25, 2009

True, but are they screening with a 10 second stopwatch? Or are they screening to make sure there are no full web browsers, movie players, etc. making it's way to the watch? I guess we'll find out for sure on Monday

59. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes because we face factually historical info to prove its true: 1 - Back in the 90's, Steve Jobs told Mac engineers to release the Macs with no heatsinks because they didn't need them. After just a few months several macs started to failed. Apple said it was because of capacitors were damaged so to how the USER was using the computer and making it too hot. They charged for the repair. It wasn't until a user file a lawsuit on Apple for the flawed design. The Judge agreed and force Apple to repair them free and reimburse anyone who paid. 2 - The iPhone 4. Steve Jobs admitted that they did see a problem with the phone reception. After all, every iPhone has had reception issues. It wasn't some magical thing where Apple who had never made an accessory for thie phones, had a band that just so happen to fit only the sides and tried to pawn it off as a decorative item. If a lawsuit would have been file, the iPhone 4 ould have been banned from sale. That si why Apple gave the band away for free later. 3 - Every single iPhone and iPad has had connection problems over 3G/4G.WiFi and BT do to poor design 4 - The iPhone 6+ has a design flaw where the case near the volume rocker was not properly secured and it bends in your pocket. Where the device is so tall, that is where the device would be sticking out. Why? Because Apple failed to use either a stronger standard of aluminum or use magnesium as a mix to make the metal stronger or use a better frame inside. The iPhone 6/6+ have no frame at all. The total case is cut as a single piece with no added framing inside as teardowns have shown. They drilled the holes directly into the case to mount components. Do you think it is a coincidence that befoe the device was release, Apple set up a program to replace the device for 50% their retail cost? Or are you going to think they did this to be nice to you. Do you need me to list more? How about the brand new iMacs that arrived dead brand new. Then Apple said it would be up to 6 weeks for a replacement? Why? If I paid $3000 for an iMac and it didn't work when I got it, I expect when I call I get a new unit the very next day. Why? Because if I call Dell or HP with the same problem, they will ship me a new unit the vey next business day even if I call them at Midnight. In fact I did. I did call at 9AM, witj HP and I was on the phone with them until midnight. They decided to replace my unti. That same day, 7 hours later, FedEx was delivering me a replacement. PERIOD and I paid 1/2 as much for much better hardware vs a Mac. For Apple to admit a mistake would mean a huge detriment to their flawless marketing pitch. After all, who else on this planet sales flawed hardware other than Apple? They all do. The difference is, the other OEM's have never blamed customers even when it is the customers fault.

51. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Question. So what about games? What about reading things like news feeds? What about setting device for a workout. Sure I understand this for glance an go stuff, but isn't that a given? Why does it require Hitler dication? My device is set for the display to turn off in 10 secs. In most cases that is more than long enough for things like reading a quick texts, checking the time. But for another app like games or news feeds, such is impossible and stupid to request. What I see is, our watch has really crappy battery-life. You need to display a full news feed in 10 secs before the screen turns iOS - LIFE IN A BOX Android - LIFE IN OUTER SPACE

16. phljcnth

Posts: 556; Member since: Apr 30, 2012

Because the battery life.

2. SuperNova

Posts: 649; Member since: Jan 15, 2015

Because of short battery life?

4. Finalflash

Posts: 4063; Member since: Jul 23, 2013

.....Since the inception of the long have you been here?

6. SuperNova

Posts: 649; Member since: Jan 15, 2015

For a while.

5. TyrionLannister unregistered

ROFL. That's hilarious.

7. HASHTAG unregistered

I guess that's a way to disguise the battery life.

50. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

It is an easy way to have all of the devices returned within a week

8. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

This is in line with the way the notifications are handled: look at it, interact, get out, get on with your life. Not that I would buy a Apple Watch (unless it will be crazzy cheap and useful for sports).

10. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Explain why games are being developed for it then.

22. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

I can't and it's not my job to do it :). I find it stupid enough to play games on an iPhone, imagine how I would think about people playing games on a tiny, sh*y watch display.

42. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I think the's such a fuss developing games for a display that small. It's a no go for me...except for notifications and time.

* Some comments have been hidden, because they don't meet the discussions rules.

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