Apple looking to vastly expand Apple Pay coverage, aims to be in more than half of retail locations this year

Apple looking to vastly expand Apple Pay coverage, aims to be in more than half of retail locations this year
Over the last few months we’ve seen the results of Apple’s efforts to increase the availability of Apple Pay as a payment method. They added almost sixty new banks to the list of partners just in August and September and included big store chains like Costco and 7-Eleven to the list of places where you can pay with your phone.

We should expect even more additions to the Apple Pay club, according to Jennifer Bailey, Apple VP of internet services and Apple Pay. She talked about the company’s strategy regarding Apple Pay during an interview and said that their goal for 2018 is to have the mobile payment service available in 60% of US retailer locations. It wasn’t mentioned at what percentage they are currently, but considering there are three months left in the year, her team must be getting close to that mark.

While retailers are doing a good job of adopting the new technology, the Apple executive notes that some industries are not as agile. She thinks that restaurants and gas stations in particular, two places Americans often visit, can do a better job of getting up to speed with the modern times.

Payments are not the only focus of the Apple Pay division, Apple Wallet (the services that Apple Pay is part of) can be used even now for other things like entering dorms, if you have a compatible student ID card attached, or it can act as your access card for public transit. Apple is looking to further widen the scope of applications. There’s information that the company is working with the hotel chain Marriott to allow customers to use their iPhones instead of key cards.

The more partners join the Apple Wallet program, the more lucrative it becomes for consumers. Apple is hoping to one day reach a critical mass of supported services so that people can leave their homes with only an iPhone in their pocket.

source: Fortune

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6 Comments

1. obedchuni

Posts: 337; Member since: Jun 16, 2014

Nice coverage.

2. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

I use apple pay everytime the merchant is accepting it. This is very useful when you forget your wallet at home.

3. cncrim

Posts: 1588; Member since: Aug 15, 2011

I feel bad that no other oem compete Samdung pay

4. Wazupmrg

Posts: 189; Member since: Apr 10, 2017

Samsung Pay currently works in pretty much 99% of merchants that have a card swiper. And yes it's secure. Just another thing Apple is about 2 years too late. Hell, even Android Pay is in more places

5. Vokilam

Posts: 1282; Member since: Mar 15, 2018

While I agree that Samsung pay is leaps and bounds ahead of any competition, but You’re wrong on all your statements. 1. Samsung pay does not work everywhere - merchants block it somehow, I wouldn’t say 99% - close to 90%. 2. Apple makes advancements for Apple Pay in other areas like P2P payments in iMessage, integration with eBay and PayPal, vastly better international expansion with more banks on board by huge margin. Samsung is behind on all these. 3. Android pay uses the same tech and process as Apple Pay since they changed from google wallet - they’re NOT accepted in more places than Apple Pay and are also behind on number of banks that accept it. Source: I used them all extensively.

6. Vokilam

Posts: 1282; Member since: Mar 15, 2018

This is great - Apple Pay needs to concentrate on merchants and retailers - not banks. Although online acceptance is expanding quickly, even if the same brick and mortar stores don’t accept it in store they accept it online.

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