The Apple App Store continues to outperform the Google Play Store

The Apple App Store continues to outperform the Google Play Store
Even though Android dominates the global smartphone market with a market share estimated at 85%, the Apple App Store consistently generates more revenue than the Google Play Store. The latest data from app researcher Sensor Tower (via AppleInsider) reveals that the top 100 apps in the App Store brought in $83.8 million during the first quarter of this year. That is 65% more than the $51 million collected by the top 100 apps in the Play Store during the same three month period. The spread declined slightly from the 67% advantage the App Store had during the same time period a year ago.

Interestingly enough, both app storefronts had nearly the same compounded annual growth rates (CAGR) from Q1 of 2014 through Q1 of 2019. The App Store's CAGR of 31.3% during that period narrowly beat out the Play Store's 31.2%. Looking at the first quarter of each year from 2014-2019, the gap between the revenue collected from the App Store's top 100 apps and the Play Store's top 100 apps ranged from a low of 15% (Q1 2015) to a high of  68% (Q1 2017).

Non-gaming apps on iOS have done much better than their Android counterparts. Last quarter, the average revenue of the top 100 non-gaming apps was $23.3 million on Apple's mobile platform compared to $7 million on Google's mobile platform. That is a huge 232% difference, but the spread is much closer than the 363% difference seen in the first quarter of 2018. That's because last quarter the amount of money spent by Android users on non-gaming apps rose 44% year-over-year compared to the 30.5% rise for iOS users.


When it comes to gaming apps, Apple's advantage is not as large. The average revenue of the top 100 gaming apps on iOS last quarter was $70 million compared to $48 million for the Play Store. That is a 48% spread, narrower than the 57% difference seen in Q1 of 2018. Sensor Tower says that year-over-year, Android users increased their spending on the top 100 gaming apps in Q1 by 14.3%, while iOS users hiked their spending by a lower 9.4%.

Last year, iOS users spent 88% more money in the App Store than Android users spent in the Google Play Store. Much of this disparity is the result of Android's huge market share in developing countries where consumers might lack the funds to buy many paid apps.

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37 Comments

1. sgodsell

Posts: 7344; Member since: Mar 16, 2013

I noticed that you guys never went into Sensor Towers download app data. Apple saw a decline, where as the Play store had a good increase in app downloads.

8. sgodsell

Posts: 7344; Member since: Mar 16, 2013

It's never a surprise, especially since Apple FORCES all apps that use any monetization to go through them. Developers have no other choice, and must pay Apple their 30% cut. Where as the Play store developers can point to their own website, which you can't do that with Apple's app store. You app cannot even mention anything in regards to any monetization, or in app subscriptions unless you include Apple's monetization methods. Otherwise your app will be rejected, and will never make it on the app store. It's the opposite on the Play store. It's the opposite on the Play store, and developers can use other payment methods. So naturally Apple will make more with their monopolistic app store. It's their way or the highway.

16. Mike88

Posts: 385; Member since: Mar 05, 2019

Netflix is using its own payment gateway on apple app store so your just saying crap, the thing is people trust Apple and no one would like to give their banking and card info to every app when it's already on app store,, people tend to subscribe more via apple wallet rather than on app payments that's why Spotify couldn't do what Netflix did so get your facts straight before you comment

17. sgodsell

Posts: 7344; Member since: Mar 16, 2013

Wrong. Netflix back in December removed all subscription monetization support, as well as anything that mentions any monetization from their app. Take a look again buddy. Speaking of getting your facts right.

23. oldskool50

Posts: 1491; Member since: Mar 29, 2019

Doesn't .after. the reve use is less because most of our apps that they allay for on iOS, are free on Android. Thanks to iOS users buying the apps on iOS, we get them free on Android.

2. Tipus

Posts: 866; Member since: Sep 30, 2016

"The Apple App Store users continue to spend more money on apps then Google Play Store users" - FTFY :))

3. whatev

Posts: 2254; Member since: Oct 28, 2015

Are we surprised?

4. ScottsoNJ56

Posts: 107; Member since: Oct 01, 2017

Maybe the people spend more money in the Apple app store because a lot of apps in the Google play store are free

5. lyndon420

Posts: 6777; Member since: Jul 11, 2012

Or maybe all the kids who have iPhones stole their parents credit card info?? lol

6. lyndon420

Posts: 6777; Member since: Jul 11, 2012

Would be interesting to actually have a list of the top 10 paid apps for each platform and their respective categories (gaming, non gaming etc) to see what people are actually spending their money on. And maybe the price difference between the apps on the different platforms. Does apple charge more for the same apps that can be found on the Play Store?

7. TBomb

Posts: 1460; Member since: Dec 28, 2012

Im always a fan of diving deeper into the numbers. unfortunately, idon't think we're going to see them

9. TBomb

Posts: 1460; Member since: Dec 28, 2012

Could be because Android has a lot more comparable apps that don't charge or charge less than those on the App Store. google takes the same maont as the "apple tax", yeah? But does google do it for eternity or just at download?

10. Tsepz_GP

Posts: 1175; Member since: Apr 12, 2012

This makes sense as in Android not every app is purchased or downloaded from the PlayStore, there are other App stores, both the largest Android OEMs, Samsung and Huawei run their own stores that tend to have their own promotions and deals on apps, so it’s greatly fragmented. We will never truly know how much money Android developers make due to the vast amounts of App stores and other ways of getting their apps to your phone. For this same reason I think many developers are happier to go with Apple App Store as they know that the vast majority of Apple users use it and only a small segment who are Jailbroken will go outside the ecosystem. Neither is perfect models, which is great as we have choice and developers can decide to serve both or just focus on one or the other. What a time to be alive.

13. lyndon420

Posts: 6777; Member since: Jul 11, 2012

Good comment. And so what if the emerging markets don't have enough to buy apps...they were able to buy their phones somehow even through subsidies. 85% of the planet uses Android, but apple makes more money? Doesn't make sense. I can afford to buy apps, but there's only a few that I've paid for (and actually haven't used in a couple years now). Most of the money I spend through Android is on my Movie and music collection through the Play Store. Most of the essential apps that most people use on either platform is free to start with.

14. vgking9699

Posts: 194; Member since: Mar 01, 2019

Google charges the same 30% cut as Apple and actually google charges YouTubers like 45% for money made from their YouTube videos

22. lyndon420

Posts: 6777; Member since: Jul 11, 2012

I'm curious about the YouTubers...45% in the beginning sure, but the really popular content creators would be getting a better rate for their level of popularity yes? Especially the early adopters and their millions of followers.

26. mackan84

Posts: 448; Member since: Feb 13, 2014

Google monument valley if you want one example. 81% revenue on iOS and 19% on the rest.

11. cmdacos

Posts: 4191; Member since: Nov 01, 2016

Would be nice to have Android app stores in China included.

15. vgking9699

Posts: 194; Member since: Mar 01, 2019

Phones in China are not allowed to come with the play store preinstalled, it’s always been that way In fact, in China users have to use vpns to fool their phones into running like they are not in China so they can even install the play store themselves or even use YouTube, gmail, google maps which aren’t preinstalled The Chinese government even recently banned Wikipedia from working on phones sold in China cuz they don’t want Chinese citizens to learn about other religions or cultures or rights others have outside the country

19. cmdacos

Posts: 4191; Member since: Nov 01, 2016

Not sure what your point is. I know all this, that's why I'd like to see China app store sales so we can compare directly to apple who quickly handed over encryption keys in exchange for more sales.

31. mootu

Posts: 1517; Member since: Mar 16, 2017

Most Chinese don't run any Google apps at all, the Chinese versions are just as good (sometimes better). As cmdacos said to get a true figure of Android v's IOS you would need to include the Chinese app stores which make huge amounts of money.

27. midan

Posts: 2826; Member since: Oct 09, 2017

This isn't surprising at all, if you have more expensive device you propably spend more money with it. Let's not forget most Android phones sold are just very cheap phones. And if you think kids, most of them have Android phone and they can't even buy apps.

35. Back_from_beyond

Posts: 1418; Member since: Sep 04, 2015

Now if only anything you've just said was actually true...

36. Vancetastic

Posts: 1263; Member since: May 17, 2017

He might actually believe it. I use an iPhone and only download free apps. What does that make me?

28. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

The level of stupidness I'm seeing in the comment section is high. People are literally calling out Android users as cheap, thieves, etc. I don't know how come I'm cheap, poor and thieve if I own a S10 and iPad.

30. mackan84

Posts: 448; Member since: Feb 13, 2014

It’s an endless battle on what kinda smartphone you have and should have. People want to justify their choice by finding stupid facts and non-facts to jump their “nemesis”. But hey people need something to do with their smartphone when their beyond playing with the features and seeing the Geekbench-scores live. Being idiots online...

32. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

I agree. People are literally idiots who judge other people by the type of smartphone they use. To an extent that these idiots are calling others cheap, thieves, poor. Just enjoy what you have instead of calling other people names.

37. Vancetastic

Posts: 1263; Member since: May 17, 2017

The level of nastiness just seems to be growing, too.

29. Krazyass69

Posts: 55; Member since: Feb 09, 2019

Yeah! Because all the paid apps on Appstore is overpriced compared to google playstore which has a weekly sales and by number of App downloads google playstore easily crushes all app downloads on Appstore by big margin and that's the Fact PhoneArena.

33. midan

Posts: 2826; Member since: Oct 09, 2017

This is false, prices are very same, some apps are little bit more expensive in Appstore and some are in Play store, but overall pricing is same. If you check top 50 paid apps from both store you will see the same. This is just a very typical excuse from Android users.

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