Angry Birds have their wings clipped; Rovio says its operating profits dropped 73% last year
posted by Alan F. / Mar 19, 2015, 12:05 AM
With the original Angry Birds game launched in 2009 by Rovio, spin offs include Angry Birds Star Wars (I & II), Angry Birds Rio, Angry Birds Space and Angry Birds Transformers to name a few. Rovio says that the original Angry Birds game is the most downloaded paid app of all time.
But the appeal of Angry Birds has been waning. Rovio reported a steep 73% drop in operating profits for 2014 due to a sharp decline in licensing revenue. The company reported operating profits of $10.8 million USD for all of last year, compared to $39.3 million in 2013 and $82.7 million in 2012. At the peak of the Angry Birds' success, Rovio hoped that it could use the characters to become a huge entertainment company like Disney, with a stable of popular characters it could license out. An animated movie that took years to finish is still expected to hit theaters next year.
While overall revenue was down 9% for the year to $171 million USD, revenue attributable to mobile games rose 16% to $119.3 million thanks to titles like Jolly Jam and Angry Birds Stella Pop! For the year, Rovio games were downloaded more than 600 million times.
Posts: 196; Member since: Aug 28, 2012
As much as I loved playing those games before, I can't be bothered to even tap on the app anymore. Just no desire to.
posted on Mar 19, 2015, 12:08 AM 6
Posts: 1158; Member since: May 27, 2012
They were in the top for years, but they stopped developing or came with stunning new games. Rovio is Finnish, and it unfortunately behaved like the former giant Finnish phones manufacturer.
posted on Mar 19, 2015, 12:16 AM 0
Posts: 1285; Member since: Dec 30, 2014
This kind of situation is simliar to the K-Popper we all know, Psy. Psy used to be very popular with it's Gangnam Style but after that things are starting to go down on Gentleman and Hangover which is even worse. I used to like Angry Birds a lot, but now it's kinda boring now. The last Angry Birds game I played was Angry Birds Go. An Angry Birds Movie would be awesome, I will definitely watch it though.
posted on Mar 19, 2015, 12:20 AM 4
Posts: 867; Member since: Jun 19, 2013
Meanwhile at Supercell.. https://youtu.be/1Yb59I2llD0
posted on Mar 19, 2015, 2:49 AM 1
Posts: 400; Member since: May 10, 2010
I mean.......games come & go & new games come about. Angry Birds was a total hit for a long time, but the demise of it was soon to happen, just like Monument Valley is soon to hit the bottom if they don't release more levels soon.
posted on Mar 19, 2015, 3:30 AM 0
Posts: 39; Member since: Jun 15, 2010
I was playing one version or another of Angry Birds almost daily - until they started forcing videos between rounds which was annoying enough, but that they used system sound sound even though the games sound was turned off - making it impossible to play the game unobtrusively in mixed company without wearing headphones or turning my devices sound off. With these annoying surprises I quit playing all Angry Birds games - altogether.
posted on Mar 20, 2015, 3:21 PM 0
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