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Android is on the verge of surpassing iOS in global web traffic

Posted: , by Alan F.

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Android is on the verge of surpassing iOS in global web traffic
While Android has long ago passed iOS in terms of the number of phones shipped globally on a monthly basis, there are some iOS users who suggest that the real way to measure which OS is the leader, is through web traffic. And iOS has been the leading operating system when looking at the amount of web traffic that each platform is responsible for creating,

But that is about to change, according to Net Applications. The June numbers released by the company tell a rather different story for iOS over the last two months. Based on mobile web traffic, iOS last month had 45.61% of the global smartphone market, compared to the 43.75% share owned by Android. This past April, iOS had a better than 13 percentage point lead over Android, which has been sliced to just a 1.86 percentage point advantage.

Last year at this time, iOS had a rather huge lead over Android. Apple's mobile OS accounted for 57.56% of global web traffic, with Android responsible for 24.66%. Two years ago, the lead was even larger with 65.27% and 19.73%  of web traffic belonging to iOS and Android respectively. For all of 2009, iOS had 39.02% and Android had 2.59% of web traffic. Symbian was responsible for 16.84%. If you're wondering why BlackBerry had a low share of web traffic, even during 2009 when it was still a relevant name, it is because most of the manufacturer's handsets were used for email, texting and other messaging. Back then, the BlackBerry browser was rather poor as those of you who owned the BlackBerry Storm might attest to.

So let's say the inevitable happens and Android mobile web traffic surpasses that belonging to iOS. It will mean that Android browsers have finally caught up, and passed, mobile Safari. Yes, the latter had a huge lead at one time. But even realizing that Steve Jobs was right about flash did not slow things down for the Android browsers. We wonder what the the next several years will look like.

source: NetApplications via BGR

  • Options

posted on 01 Jul 2014, 21:08 5

1. jellmoo (Posts: 2035; Member since: 31 Oct 2011)

Huh... It's almost like Android has a larger user base and is seeing more growth in emerging markets due to having items sold at multiple price points. Weird.

posted on 01 Jul 2014, 21:28 5

3. Finalflash (Posts: 3527; Member since: 23 Jul 2013)

Not really, the web data stat is probably affected most by the rich high end product purchasing group. That is why we see a largely equal distribution between iOS and Android in this space. My main assumption is that more affluence means more time to browse the web as well as a higher end device used for more than just basic day to day tasks. Also, tablets probably greatly skew this data as well and, with Android catching up and surpassing iOS in the tablet space, probably contributed greatly to these stats.

This is all well and good until the report from Chikita group comes out stating that 110% of all traffic is from iOS and other platforms are likely routing their traffic through an Apple device as well.

posted on 01 Jul 2014, 21:40 3

6. jellmoo (Posts: 2035; Member since: 31 Oct 2011)

I think that could be a dangerous assumption to make though, since it assumes that affluence is directly tied to OS preference as well as time available for web browsing. I'm not saying the assumption is wrong, only that it needs data to back it up.

Ultimately though, I still think that market share is the real driver for a stat like this. With the Android market share worldwide being higher, and Android seeing more growth in emerging markets, it only makes sense that Android would overtake iOS in this statistic at some point.

posted on 02 Jul 2014, 17:02

26. Droidrapist (Posts: 186; Member since: 28 May 2014)

Dude I work at a phone store. We have an Android phone for $14.99 with a $30 a month plan. Obviously the user base is tied directly to affluence.You don't need Harvard to conduct a population controlled case study to figure this sh*t out, its common sense. To get an iphone you HAVE to pass a credit check. You HAVE to have good payment history with a phone carrier (no canceletaions/disconnections). You HAVE to have at least $100 in your pocket to grab everything you need with it also. And yes we have people who will skip the Amazon and just pay for every accessory in the store. iPhone customers always spend more, activate more lines, get approved for bigger family plans. Then u got the 'boost' and tracfone customers you can tell what they're looking for just by looking at them.

posted on 02 Jul 2014, 03:44

20. Zomer (Posts: 308; Member since: 31 May 2013)

There are probably more Android devices developed than Apple devices sold. The comparison doesn't make any sense at all, Apple still blows every company away when you compared the sales from the high-end model.

Compare Apple - Samsung
Compare Apple - HTC
Compare Apple - Sony

And it goes on and on..

posted on 02 Jul 2014, 04:33 1

21. juandante (banned) (Posts: 679; Member since: 23 Apr 2013)

It is funny to see that Symbian, even after two years it has been out of commercialization, is still 37% ahead of Windows Phone.

So tell me,

Who said Flop again ?


posted on 01 Jul 2014, 21:25 7

2. Vexify (banned) (Posts: 570; Member since: 16 Jun 2014)

About timeā€¦

Im apart of this :D
20 minutes toilet time web browsing adds up every day.

posted on 01 Jul 2014, 21:30 2

4. joey_sfb (Posts: 6603; Member since: 29 Mar 2012)

Its going to get even larger if Android One project is successful.

posted on 01 Jul 2014, 21:38 6

5. Liveitup (Posts: 1798; Member since: 07 Jan 2014)

If some people had their way Android would be the only OS. Its bad enough that Windows dominate desktop, we need choice. Hope WP, BB, to a lesser extent iOS would split market share in a more competitive manner.

posted on 02 Jul 2014, 00:12 1

15. Doakie (Posts: 2227; Member since: 06 May 2009)

Smartphone communism.

Windows Phone would be great if Microsoft could convince Google to make official apps for all their services.

posted on 02 Jul 2014, 09:36

24. VZWuser76 (Posts: 4783; Member since: 04 Mar 2010)

And if some people had their way Justin Bieber would be all we'd listen to. Here's a little fact you may not have heard, people are stupid.

posted on 02 Jul 2014, 12:59

25. Immolate (Posts: 310; Member since: 17 Jun 2011)

I am an Android fan since the the Og Droid, but also since that time I have owned a Blackberry, an iPhone 4S, and a Nokia 1020. The reason Android appeals to me is because I'm a techie, and techies like to tinker. Is Android anti-competitive? No more so than Apple was before Android hit the market. They're just in a lot of spaces that nobody else has tried to compete in yet. They're in low end devices, where Apple has not ventured. They're in large-screen devices, where Apple has not ventured (yet). They're in emerging markets.

Absent artificial influences such as government regulation, competition will assert itself. Microsoft managed to dominate Apple for decades on the computer market because of a commanding lead in third party software and corporate acceptance. Sure there was shenanigans by Microsoft and there has been from Apple and will be from Google. But if Apple is waning today, it is because they are a closed system, and closed systems cannot compete effectively with open systems when the playing field is level.

Apple will remain competitive within their niche, which will likely be larger than it was in computers because they were first to market. Signs that they are finally admitting the obvious and upping the size of their handsets are out there, so we can assume that they aren't so stubborn that they'd rather be crushed than concede that they were wrong.

posted on 01 Jul 2014, 21:47

7. amezcuaesteban (Posts: 5; Member since: 27 Apr 2014)

To be completely honest, ios an Internet hog within the OS itself. For example, iMessage and FaceTime are both services exclusive to iOS, and two services that are commonly used. iMessage increases the use of Internet by using the service itself, while most Android users use texting which requires no Internet connectivity. I believe that services such as imessage are the reason why the Internet usage is so high on iOS

posted on 01 Jul 2014, 21:49 1

8. jellmoo (Posts: 2035; Member since: 31 Oct 2011)

This tracks only browser based web traffic. Other data use isn't collected.

posted on 01 Jul 2014, 23:19

11. amezcuaesteban (Posts: 5; Member since: 27 Apr 2014)

Whoops, skipped that part completely, thanks for correcting me.

posted on 01 Jul 2014, 22:03

9. tettech (Posts: 69; Member since: 18 Dec 2013)

Windows Mobile kickin' it at 0.02%. Where does WebOS falls in to? Must be "uncharted."

posted on 02 Jul 2014, 00:13

16. Doakie (Posts: 2227; Member since: 06 May 2009)

:~( Why you gotta bring up webOS for? I was having a good day.

posted on 01 Jul 2014, 23:03 1

10. hafini_27 (Posts: 898; Member since: 31 Oct 2013)

I think it is just matter of time. After all, android targets every kinds of market

posted on 02 Jul 2014, 00:11

14. palmguy (Posts: 661; Member since: 22 Mar 2011)

Leave webOS out of this. R.I.P. :(

posted on 01 Jul 2014, 23:43

12. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)

Really this is a shame. Is it that hard to access internet on a smartphone? I use internet(EDGE) even on my Nokia dumb phone...

posted on 01 Jul 2014, 23:54

13. fzacek (Posts: 2486; Member since: 26 Jan 2014)

I read somewhere that iOS devices use up more mobile data than Android phones. If this is true, then that might be part of the reason why iOS devices still have more data usage...

posted on 02 Jul 2014, 00:31

17. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)

Got it. Android users are smarter, they use apps instead of mobile sites. Haha PA, its about time you make an app for the site....

posted on 02 Jul 2014, 01:15

18. brasstax (Posts: 406; Member since: 16 Apr 2014)

Is this data for the entire globe or just the USA/North America?

posted on 02 Jul 2014, 02:15 2

19. nitx96 (Posts: 1; Member since: 01 Jun 2014)

Regardless of whether or not you're an iOS or Android fan, it's amazing what Apple has achieved with only a few devices.

posted on 02 Jul 2014, 04:37

22. LiquidGalaxy (Posts: 332; Member since: 03 Jul 2013)

^^This - Time and again, this^^

posted on 02 Jul 2014, 07:44

23. tasior (Posts: 265; Member since: 04 Nov 2012)

Haha. Symbian is still above Windows Phone.

I bet MS fans, will still keep saying, that Elop saved Nokia. Don't listen to facts, or anything...

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