Android One model, described as an "affordable Nexus," launching in India on July 17th

Android One model, described as an
A report published on Friday says that a new Android One handset will be unveiled in India on July 17. A local handset manufacturer, Lava International, is producing the model which will be priced at the equivalent of $189 USD. According to those familiar with Google's thinking, version 2.0 of Android One will be aimed at those who have used a smartphone before. Previously, the low priced Android One models were designed for first-time smartphone buyers in emerging markets.

The original models, made by companies like Karbonn, Micromax and Spice, were priced at the equivalent of $99 USD. Another change with the new version of Android One is that Lava has a huge say over the hardware and software related to the phone. Google's original Indian partners for Android One merely re-branded phones they received from China.

The buzz around the water cooler is that Google improved the specs for the Android One handsets, with apps and services developed by both the search giant and Lava. The new Android One handset will have a 5-inch display, feature a MediaTek chipset and will come with 2GB of RAM inside. Google is also making sure that the new phone will be available in physical stores in addition to online stores. The original Android One was hard to find in brick and mortar locations, and was mostly purchased online.

While Google is spending $10 million to $15 million to market the device, what is more interesting is that the phone will be positioned as an "affordable Nexus," receiving software updates often.

source: EconomicTimes via AndroidCentral



1. legiloca

Posts: 1676; Member since: Nov 11, 2014

The only part Android One is good at is the guaranteed 2 years of upgrade to the latest software, apart from it everything is near (if not) crappy.

8. diehardnokian

Posts: 148; Member since: Apr 27, 2014

i wish google partnered a better manufacturer this time

2. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

TWO GIGS OF RAM FOR UNDER $200. Take note LG and Samsung.

3. waddup121 unregistered

...And Motorola.

5. vincelongman

Posts: 5808; Member since: Feb 10, 2013

And Apple, HTC, Sony, Oppo, and most other major OEMS ...

6. jackylau95

Posts: 5; Member since: Feb 12, 2015

In China you can get 3gb ram for $150.

9. AndroidStuff

Posts: 47; Member since: Feb 24, 2014

thats y we call it China :p

11. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

Chinese are coping really hard these days. In terms of good hardware at an unbeatable price. And i really appreciate that they are focusing on quality build devices..

4. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

I don't like the Original OEMs either. I am not an indian nor am I in India but we get that Crappy Micromax Android One for our country. I am 100% thats why it didn't take off that much. It wasn't a big deal and No one cares. Because Micromax is known for low quality products.

7. Mik3_xciD

Posts: 13; Member since: Jun 16, 2015

Big no to Micromax, lava or whatever local s**t manufacturers.

10. gaming64 unregistered

Could I ask what's the big deal with Micromax?

12. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Actually I heard micromax canvas was very good phone and they providing good quality with YU series too, other phones were s**t though, as per as I have heard.

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