Analysts reveal secret behind Galaxy S7 sales success, Galaxy Note 6 could come a month or two before iPhone 7


The Samsung Galaxy S7 is a sales success. Early estimates show that it has sold 9 million units within the first month of availability, nearly triple the amount of sales that the Galaxy S6 amassed for the same period last year.

There are a few factors contributing that success: the glowing reviews from all over the web (including our in-depth analysis of the Galaxy S7 and S7 Edge), but also the fact that Samsung has managed to bring its new S7 to market nearly a month early than last year and price it more affordably. Analysts say that the new S7 is on average some 8% cheaper than the last year model.

Another key consideration is that Samsung has now correctly judged demand for the larger S7 Edge model, while last year, the demand for the fancy S6 Edge was larger than the number of curved displays Samsung was ready to manufacture.

Samsung seems to have also nailed the perfect timing for this year's Galaxy S7 launch: a period when Chinese phone makers have not yet released their competitors (which are usually very hard to beat in terms of price) and Apple is yet so far off from releasing the fall-bound iPhone 7.

The success of the Galaxy S7 has almost instantly reflected on the price of Samsung shares that is now growing, while within Samsung itself operating profits are surging.

Samsung itself has not commented on the Galaxy S7 sales apart from this one-liner from late March: “the S7 sales are extremely encouraging,” Executive VP Rhee In Jong said on March 21st.

What's particularly interesting is that Samsung might have quickly learned a lesson from this success. Analysts now say that the company will try to release its phablet, the Galaxy Note 6, a month or two before the iPhone 7 to monetize the opportunity.

source: Bloomberg

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63 Comments

1. Landon

Posts: 1245; Member since: May 07, 2015

Bring on the Note 6!

6. dimas

Posts: 3383; Member since: Jul 22, 2014

What's your guess on note 6 battery since s7 edge already have 3600mah?

9. Rocket

Posts: 673; Member since: Feb 24, 2014

I want a 5000 mah battery thats all i ask.

12. Clars123

Posts: 1078; Member since: Mar 16, 2015

LOL..you're hilarious

57. epdm2be

Posts: 824; Member since: Apr 20, 2012

He's right. Twice the amount of pixels need twice the power. I want a 6000MAh battery. And a free nuclear powerplant with quick-charge cable ;-)

17. bambamboogy02

Posts: 840; Member since: Jun 23, 2012

Should have a bigger juicer than the s7 edge.

30. torr310

Posts: 1679; Member since: Oct 27, 2011

Not only with just bigger battery but also more energy efficient SOC. The SD820 is just very disappointed!

58. epdm2be

Posts: 824; Member since: Apr 20, 2012

I thought/hoped that the SD810 was disapointing but the SD820 was much better?

18. tyrionTheWise unregistered

4100 mAh. Just a hunch.

25. Clars123

Posts: 1078; Member since: Mar 16, 2015

I say 3600mAh ...taking into the account the S-Pen and whatever they may try to do design wise to make it different from the Note5 and S7..I say it'll be thinner

21. Landon

Posts: 1245; Member since: May 07, 2015

4000mah is my guess. I wish they would make it waterproof but with the S Pen, I highly doubt that will happen. They also need to do something about the RAM management. There should be an option on the phone to NOT close down apps after having a certain amount open.

40. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

4000 likely. It has a 3000 now. So since the S6 Edge had 2600 and now its 3600, I'd say the Note will be 4000

51. htcisthebest

Posts: 437; Member since: Nov 15, 2011

4300mah should be enough

56. FrenchGuy

Posts: 134; Member since: Dec 12, 2014

It is never enough when it's come to battery life.

59. epdm2be

Posts: 824; Member since: Apr 20, 2012

Of course not. I used to charge my cellphone once a week. I hate this once a day crap. I have other things to do with my life than to pamper that bloody phone.

53. geordie8t1

Posts: 306; Member since: Nov 16, 2015

i would speculate somewhere in the region of 3800, an minimal increase but given that the note 6 will be slightly more optimized with latest 6.0.1 no doubt at the very least on board and samsungs battery tech combined, even an increase of 200mAh might give perhaps an extra hour of juice

20. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

I hope they make exynos only version, with faster internal storage, bigger battery, extra GPU cores and A72 if they perform better than mangoose.

2. biradar

Posts: 36; Member since: Mar 22, 2015

Because Galaxy S7 is best phone in the series

3. nebula

Posts: 1009; Member since: Feb 20, 2015

Every OEM should know it by now : "the glowing reviews from all over the web" It is the age of accessible information and in high degree related to how and why people shop.

41. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Glowing reviews, accept from iPhoneArena.

52. nebula

Posts: 1009; Member since: Feb 20, 2015

PA has little glow to share .

4. dimas

Posts: 3383; Member since: Jul 22, 2014

Fast release but not half-baked, samsung is definitely going back to their roots of quality. I'm guessing galaxy s8, which my brother is eyeing as an upgrade from his xperia z2 will be launched on january 2017 and might be affecting phone sales released on sept 2016.

38. xondk

Posts: 1904; Member since: Mar 25, 2014

While I think you might be right, I don't think SGS8 will sell that well, unless it has something that really would set it apart from the SGS7/7Edge. The whole 'more powerful cpu/gpu' thing really isn't going to move a lot of things of late, maybe if they keep the free gear vr thing going and market it with a 4k screen optimized for vr, maybe with wired solution so it could also be worked into a stepping stone solution for vr gaming without having to buy oculus rift or vive, which is very expensive because they are 'just' a peripheral.

5. quintessential

Posts: 86; Member since: Mar 11, 2015

Samsung also said the same thing about the Galaxy S6 on the 'exceptionally strong' sales? I remember they also boasted on so-called '10 Million' shipped within the first month last year. But when it came to the fiscal results, the sales profits didnt show, while the mid and low range devices from Samsung were holding them up instead. It seems strange that if the S7 and S7 edge are indeed selling like hotcakes, why have they dropped the price so much within just one month if the demand was that hot? The S7 is now selling at $149 on basic contract while the S7 edge is at $249 on the same plan too. That's nearly $200 off the usual launch price on a 2-yr contract.

7. dimas

Posts: 3383; Member since: Jul 22, 2014

Somehow they have to adapt to chinese competitors. Just look at what meizu and vivo are offering. You lose China and India sales and their q3 sales will suffer again.

8. quintessential

Posts: 86; Member since: Mar 11, 2015

Actually, the $149 and $249 on contract price over here that they are selling for the S7 and S7 edge is the kind of pricing thats usually accorded to mid-range phones. Now Samsung is selling these high-end S7 models at mid-range price on contract. No wonder they are beginning to sell better in sales. But I do not think this will translate to tidy profits. Seems like a desperate move on Samsung's part if you ask me.

60. epdm2be

Posts: 824; Member since: Apr 20, 2012

hmmm you guys talking about mid-range and quoting "mid-range" prices while all I see is uber expensive. These things cost 700 (S7) or 800 euros where I live! Sure, it's tax invested Europe but I can buy a whole fricking Core i7 PC for THAT!

10. TerryTerius unregistered

Has the actual cost of the device drop by $150 or $200?

11. quintessential

Posts: 86; Member since: Mar 11, 2015

The S7 was going for $299 with a two year plan, while the S7 edge was $449 with plan. Both models dropped by $100 after the first week of sale. This week the price dropped further to $149 and $249. This is a $150 price cut for the S7 and a $200 cut for the S7 edge on contract. Over here, the only alternative models selling at this price are either the much older high-end models, or the new mid range models.

16. TerryTerius unregistered

I'm not asking about the deposit, I'm asking about the price of the device itself.

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