Amazon takes aim at the iPad Air with new Kindle Fire banner
posted by Michael H. / Oct 23, 2013, 7:16 PM
Kindle Fire HDX 8.9 tablet, and reads "Lighter than Air." The line is an obvious reference to the main hype-point of the iPad Air which is that Apple managed to slim down the tablet by nearly half a pound to get it down to about one pound. Amazon is simply reminding customers that its Kindle Fire HDX is even lighter than that, weighing in at .82 pounds.
Of course, you would likely expect the HDX to be lighter than the iPad Air since the Air has a 9.7-inch display and the top-of-the-line Kindle Fire HDX has an 8.9-inch display. If Amazon couldn't make a new device lighter when it offers that much less screen real estate, that would be something of a bungle of engineering. Of course, Amazon's Kindle Fire HDX 7 follows suit being lighter than the iPad mini 2, and once again it also has a smaller display.
- Display 9.7" 2048 x 1536 pixels
- Camera 5 MP / 1.2 MP front
- Processor Apple A7, Dual-core, 1400 MHz
- Storage 128 GB
- Battery 8820 mAh
Thats actually a very good line. The Fire might not be as good of a tablet (to some) but Amazon sure does know how to market it.
posted on Oct 23, 2013, 7:20 PM 5
Posts: 494; Member since: Dec 14, 2011
i dunno.. these things have gotten already so small, wouldnt make much of a difference if you made it lighter than air If the weight is the advantage they are marketing over the iPAD then they are doing it all wrong
posted on Oct 24, 2013, 1:15 AM 0
Posts: 305; Member since: Sep 24, 2012
they forgot to add thicker, laggier, uglier and more plastic than air
posted on Oct 23, 2013, 7:41 PM 1
Posts: 537; Member since: Dec 31, 2011
laggier? and uglier? well qualcomm S800 is no sneeze, I have seen reviews and it performs smooth, and cant tell you how many times my ipad 4th gen lags, and uglier? that is also subjective seriously make a point that matters
posted on Oct 23, 2013, 11:25 PM 4
Posts: 2000; Member since: Apr 16, 2011
One of things I like about Apple is how you can go to the Apple store and try out the new devices. Some people would call this test driving. It's not until you pick up the device and hold it your hand until you realize what about 1 pound weighs. I bought the iPad Mini immediately when it came out because it was so light compared to my iPad 2. This time, I am leaving my credit cards at home when when I test drive the iPad Air.
posted on Oct 23, 2013, 8:10 PM 0
Posts: 147; Member since: May 23, 2013
Doesn't even make sense because it's heavier than the iPad Air
posted on Oct 24, 2013, 12:25 AM 0
Posts: 177; Member since: Oct 10, 2009
No. It's. Not. The Kindle Fire HDX 8.9 = .89 lbs whereas the iPad 'Air' = 1.00 lbs You're certainly entitled to your own opinions, but Not Your Own Facts.
posted on Oct 24, 2013, 12:40 AM 1
Posts: 1; Member since: Oct 24, 2013
A better way to be objective is to measure weight per screen inch since they are different screen sizes. So Kindle Fire HDX 8.9"/0.89 Lb = 1"/Lb IPad 'Air' 9.7"/1.0 Lb = 0.97"/Lb Technically, Ipad wins by 0.03"/Lb but this is insignificant. Therefore, I think they are about equal.
posted on Oct 24, 2013, 5:19 AM 0
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