Amazon Kindle Fire HD 8.9 screen compared to the Apple iPad's display in new TV ad

Amazon Kindle Fire HD 8.9 screen compared to the Apple iPad's display in new TV ad
Amazon has started running a new ad for the Amazon Kindle Fire HD 8.9 that compares the screen on the tablet to the one on the fourth-generation Apple iPad. The latter has the higher pixel density, 264ppi vs. 254ppi for the Amazon tablet. Amazon doesn't put down the competition, but merely points out that you can't tell the difference between the screens.

Where Amazon says you can feel the difference is in the wallet. The Apple iPad is $499 versus a price of $299 for Amazon's slate. Remember, the Kindle Fire does not include any Google apps but Amazon is more than willing to sell you content, apps and cloud based storage.

Check out the ad now by clicking on the video below.

source: Amazon via Pocketlint

Related phones

iPad 4
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A6X, Dual-core, 1400 MHz
  • Storage 128 GB
Kindle Fire HD 8.9
  • Display 8.9" 1920 x 1200 pixels
  • Camera / 1.3 MP front
  • Processor TI OMAP4470, Dual-core, 1500 MHz
  • Storage 32 GB



1. wendygarett unregistered

I don't care, I still choose iPad :p

2. blingblingthing

Posts: 980; Member since: Oct 23, 2012

I care, I chose the kindle fire HD 8.9 .

8. thelegend6657 unregistered

I care , I choose nexus 10

9. SkOne

Posts: 105; Member since: May 02, 2012

Any you my friend, earned my thumb. Keep up the good work.

5. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Only if someone is selling it for 299 :)

10. RiseAgainst94

Posts: 281; Member since: Mar 03, 2012

I don't care because im knowledgeable enough to know that a displays quality is a small aspect to what gives one device the advantage over the other.

3. piyath

Posts: 2445; Member since: Mar 23, 2012

foolish ad..

12. RiseAgainst94

Posts: 281; Member since: Mar 03, 2012

I do not know what people are thinking when they thumb down your comment but that ad is one of the worst I have ever seen. Amazon is implying that in having a similar quality screen to the Ipad they have a similar quality product. By showing that each respective screen is similar and then simply showing the price, Amazon implies that consumers base the quality of a product based on the screen quality of that product. While I agree price is a big selling point, consumers can not be foolish enough to think that the Kindle is as capable of a device as the Ipad by simply comparing their screens. I'm not suggesting one device is better than the other, I am simply suggesting that this ad is poor.

4. gallitoking

Posts: 4721; Member since: May 17, 2011

I gotta give it to the Fire... the ipad and the Fire are the top dogs in the tablet world...

6. 9thWonderful

Posts: 232; Member since: Jan 24, 2013

choosing a Kindle Fire which doesn't even take full advantage of the Android OS over an iPad is's definitely cheaper tho, but it should be...its more limited. you can have that Kia Sportage of a tablet, i'll take the Toyota Venza.

15. tntwit

Posts: 85; Member since: Sep 11, 2012

Probably not the best analogy since Kia/Hyundai are giving Toyota and Honda some real competition. If Toyota/Honda brush it off like GM/Ford/Chrysler brushed of Toyota/Honda back in the 70's, then they could have similar consequences. Apple might be playing at a different price point, but for many consumers these are simply entertainment devices. In some ways the Kindle has an advantage over a stock android device because of the access to Amazon's huge library and for many consumers, thats what really matters. The iPad's success has been in large part because of access to a large library of content. While the iPad is continuing to be wildly successful, and will still appeal to those who need more capability, it would be foolish to ignore the Kindle.

7. syedzain

Posts: 175; Member since: Oct 08, 2012

Os matters more Lol, and also APPS... well kindle fire doesnt have APPS as much as IPAD has.

13. mydi.maus unregistered

my wallet dont care my purse do hmmm...

14. Aeires unregistered

A commercial that was spot on, namely because Apple made such a tremendous deal about their Retina displays. Content on Amazon is also huge, their ecosystem has much to offer for a tablet that is far less expensive to purchase.

16. omarr

Posts: 149; Member since: Sep 15, 2012

pixel density isnt only the thing that matters , brightness , color reproduction , saturation and black levels matters also

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