Alexa tripled its user base from May 2016 to May 2017 while Siri lost 15% of its users
What a year it has been for some of the AI personal assistants. Amazon's Alexa went from obscurity to the big time. Starting tomorrow, HTC U11 users in the U.S., U.K. and Germany will be able to use the EdgeSense app in the Google Play Store to set up Alexa on the U11. EdgeSense will allow you to have Amazon's AI assistant load up with a quick squeeze of the phone. Alexa can also be found on the Huawei Mate 9.
Verto Analytics tracked 20,000 AI assistants in the U.S. from May 2016 to May 2017. During that period, the number of monthly Siri users actually declined 7.3 million on a monthly basis. The average number of sessions with Siri per month/per user dropped from 14 to 5. Meanwhile, the number of monthly Alexa users rose 325% on a year-to-year basis. The number of sessions that the average user had with Alexa each month rose from 6 to 16 for the year ended May 2017.
The study has found that assistants primarily used on mobile handsets like Siri and S Voice are losing popularity (although Cortana goes against that trend). Personal assistants that focus on home based computing, like Alexa and Google Home, gained users in the 12-months that ended last May. Alexa and Cortana more than tripled their respective bases to 2.6 million users and 700,000 users respectively.
Interestingly, the study found that more women than men use personal assistants (54% of users are of the fairer sex). And the average super personal assistant user, who uses the feature more than twice as often as others, is a 52-year old woman using personal assistants 1.5 hours per month. Assistant use peaks at 10am and 1pm each day, and climbs from 2pm to 7pm before slowing down for the evening.
While Siri remains the most popular assistant in this survey, you might have noticed that Google Search is not included. Verto was only measuring the use of Google and its competitors for assistant-type tasks on mobile.