After 'Britecell', Samsung now trademarks ‘Duo Pixel’, leaves us hoping for the S7

After 'Britecell', Samsung now trademarks ‘Duo Pixel’, leaves us hoping for the S7
Samsung recently filed a trademark for the term "BRITECELL" with the patent office in the US, relating it to a mobile phone camera innovation. Given that the company developed a fresh 20MP sensor with RWB pixel arrangement, and claims that this color pattern would enhance sensitivity and improve the signal-to-noise ratio in low-light conditions, that purported superior performance in the dark may be the origin of the BRITECELL titling, too.

Today, there is a brand new marketing buzzword that popped up from Samsung's trademark patent filings, dubbed "Duo Pixel," and we can only guess what new technology will be lurking behind this phrase. It may be the new 12 MP sensor with a dual-PD (dual-photodiode) tech that Samsung may be prepping for mass production, a new kind of focusing system to replace phase-detection AF, or even a dual-lens camera that Samsung was rumored to be toying with

In any case, the more we approach the eventual Galaxy S7 season, the more camera-related rumors are emerging from Samsung, indicating that its next flagship might sport a brand new shooter system. Given that the Galaxy S6 and Note 5's cameras are among the best mobile snappers out there, we keep our hopes high for what Samsung has in store for the S7.

source: USPTO via SamMobile



1. AZNHA unregistered

coming soon , TRI PIXEL

2. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Inb4 kumar

3. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Beat me to it...his saltiness tho hahaaa

4. natypes

Posts: 1110; Member since: Feb 02, 2015

come on don't be HTC....

8. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Duo Pixel is different from HTC's Duo Camera and UltraPixel.

12. ibend

Posts: 6747; Member since: Sep 30, 2014

then its combination of both? lol whatever its, it must be good thing :P

5. Genza

Posts: 576; Member since: Mar 12, 2014

Samsung BRITECELL use RWB pattern not RGBW. It's really similar to Aptina (Now ON Semi) Clarity+ sensor back in 2013. And this Duo Pixel also sounds similar to Canon Dual Pixel, i hope this new Duo Pixel is not "the same old tech" with different name.

6. FluffyBled unregistered

The 2nd paragraph is so Apple-ish :P

9. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

that's your own point of view...

13. FluffyBled unregistered

And it's apparently different from yours! They haven't done it much lately, but until 1 year ago they were too much into it!

7. Hallyu

Posts: 790; Member since: Jul 21, 2015

Samsung knows that there is a time when to release the final product with benefit both to consumers and to the company. Samsung own made sensor will definitely cut down the cost of production resulting in lower price of smartphones for buyers.

14. gersont1000

Posts: 473; Member since: Mar 13, 2012

Reduction in cost of production? Yes. Lower price for buyers? I wish, but no.

10. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Blame the chinese OEMs!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.