Samsung trademarks BRITECELL, hinting at a new camera sensor for the Galaxy S7

3. manojmcn (Posts: 625; Member since: 16 Jul 2015)

Samsung never shied away from using the best available hardware for the flagship. They are ready to shell money to get it in return.

5. Baracus (Posts: 223; Member since: 15 Sep 2012)

A lot of people are pixel wh@res though and wouldn't buy phones with less pixels thinking less means worse.

7. bodzio1809 (Posts: 362; Member since: 28 Aug 2013)

A lot of people are number wh@res. They think that more pixels in screen or camera means that product is better. Also more cores in processor like mediatek :D

23. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)

no, please not 20mp... thats a rediculous size... I will buy a phone with 12mp any time... 20mp is a no go... why samsung is not investing time to come up with super pixeling by combining pixels like pureview software? it will sort out the problem of rediculously large jpegs

29. buccob (Posts: 2732; Member since: 19 Jun 2012)

Lol... you wouldn't buy a 20mp one but you want Samsung to do something like PureView? You know that PureView started with a 43MP camera, right?

I love having my 20MP camera, but I take pictures at 8MP with pixel bining... more MP has the advantage at Zooming in.

Of course having a bigger sensor is better too...

34. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)

for your information, I am an owner of original nokia 808... I wont buy 20mp because it will stay at 20mp OR you have to compromise the quality of the image... nokia 808 which started with so called 43mp or 38mp effective, can create 2mp, 5mp and 8mp pureview shots without degrading the quality of the photo... for your information, you can zoom in without any loss in quality at 2mp in pureview... your logic of an advantage of zooming in with more mp is invalid in pureview... so practically pureview gives me small jpeg file size without any loss of the quality. Which your 20mp phones cant even dream about

35. Macready (Posts: 1493; Member since: 08 Dec 2014)

Baloney, the 808 uses in camera resampling methods employed by almost any modern camera that allows to shoot at a lower output resolution (which again most do) and for "zooming" a method similar to what Sony introduced over a decade ago as "smartzoom". There will be degradation though, because you're effectively using a smaller portion of the sensor in the latter case (basically a crop) and thus you're throwing away photons and end up with a worse S/N ratio.

Also, these are all still sensors using Bayer filters, thus interpolation. Which means that even all else being equal, more MP can give more color information and less artifacts.

11. vincelongman (Posts: 5068; Member since: 10 Feb 2013)

Ultra Pixel was just HTC's branding for Omnivision's 4MP sensors
http://www.ovt.com/products/category.php?id=28

It seems like Omnivision is also using deep trenching and 1um pixels (but not RWB)
https://3gltesummit.qualcomm.com/sites/default/files/pdf/3GLTE2015_Omnivision-KOTan.pdf
But I'm not sure how up to date that is
The Qualcomm 3G/LTE Summit is from Sept this year
The OV16880 is their newest mobile sensor as AFAIK, but its from March this year, so they probably have newer sensors coming soon

25. zeeBomb (Posts: 2304; Member since: 14 Aug 2014)

Woow. What a time to live in. Samsung doing ALL kinds of innovation for their new smartphone. I'm expecting an editorial plaque from many next year!

4. Baracus (Posts: 223; Member since: 15 Sep 2012)

They may be the best by phone standards but not by proper camera standards and a bigger sensor will bring phone cameras up to a whole new level especially in low light use.

24. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)

why not 1/1.7inch CCD sensor? which is used in some canon's compact cameras and produce very true colors with great detail...

samsung and any other company always try to imply that, what they have created is the best in the world and take more light and bla bla bla... but in reality, it turn out normal or just marginally better

36. combatmedic870 (Posts: 931; Member since: 02 Sep 2015)

It's simply too large of a sensor probably. Also note that canons stopped using CCD sensors in the S95. CMOS sensors are now what's used for canons S series and almost every new camera now(besides maybe some medium format.)
The larger the sensor, the larger the lens. Right now they are around 1/2.4 I think. I think to a 1/2.0 sensor would be a decent jump.....who knows

If you want IQ of the Canon S series in a S series you will be waiting for a little while.

6. kent-gaga (Posts: 582; Member since: 10 Apr 2012)

it might get into some trouble the way the first gen ISOCELL sensor did on the S5.
No doubt that it has a lot of potential, but I still think Samsung needs a lot more time to perfect the new tech

12. vincelongman (Posts: 5068; Member since: 10 Feb 2013)

All their recent flagships since the Note 4 have used either the Sony IMX240 or their own ISOCELL sensor
Its not a problem any more

41. kent-gaga (Posts: 582; Member since: 10 Apr 2012)

that's why I said "on the S5", not on the Note 4 or the S6
What I was trying to say is that samsung needs time to perfect it and it might not be on the first implementation

40. zeeBomb (Posts: 2304; Member since: 14 Aug 2014)

Pfft nah. Sammy got this in ze bag.

19. Neros (Posts: 1016; Member since: 19 Dec 2014)

Ops, *2016

Silly me :P

13. g2a5b0e (Posts: 3814; Member since: 08 Jun 2012)

Did Samsung kill your family? They have must have because you're mighty hateful about a company that has nothing to do with your personal life. My suggestion: grow up.

14. Ordinary (Posts: 2451; Member since: 23 Apr 2015)

LOL

Basically 99% of his posts are only: I hate Samsung and I want attention.

16. g2a5b0e (Posts: 3814; Member since: 08 Jun 2012)

Exactly. These fanboys act like this stuff is personal. These are just companies trying to make money. I have better things to do with my life than constantly talk trash about inanimate objects. Must suck to be that bitter.

21. epdm2be (Posts: 651; Member since: 20 Apr 2012)

Don't forget that people pay big bucks for that tech. And if it later proves not having any benefit at all then they feel betrayed...

Sure, if you have the opportunity (read: money) to buy a new high-end phone whenever something new comes about then praise yourself lucky. Most of us have to keep using the device for quite a long time before we can obtain something new.

So I perfectly understand these reactions.

In the case of the S5-camera. Compared to e.g. a Z1(compact) it IS better. Even in low-light. I have an S5 and my dad has a Z1compact, which is from the same time, so I have first hand experience.

32. iushnt (Posts: 2259; Member since: 06 Feb 2013)

The note 5 with ISOCELL is performing great in my brother's hand. This guy is just butthurt

17. Carbo (Posts: 32; Member since: 07 Aug 2015)

Samsung knows how to make excellent sensors, just look at the NX1.

20. maherk (Posts: 4849; Member since: 10 Feb 2012)

Oh boy, the brainless hating zombie is at it yet again.
You do realize that the Note 4, S6, S6 Edge, Note 5, Edge+ comes equipped with either a Sony sensor or the ISOCELL sensor? And that tests showed that in some scenarios, the ISOCELL slightlyyy outperforms the Sony sensor? Andddd that Samsung went with the Sony sensor alongside their own sensor mainly because they weren't able to produce enough sensors for their flagships??

And I always knew you were brainless zombie, but never knew you were a crystal gazer as well.

22. xdza1979 (Posts: 296; Member since: 08 Aug 2015)

Same troll, different accounts..