AT&T DirecTV Now price increased by $10/month, bundles reduced to just two

AT&T DirecTV Now price increased by $10/month, bundles reduced to just two
After raising DirecTV Now prices by $5 per month last year, AT&T is now increasing the cost of its live TV streaming service once again. However, this time the price hike is higher than the previous, as AT&T's DirecTV Now service will soon cost at least $50 per month.

AT&T increased the price of its DirecTV Now bundles by almost 40 percent in less than one year, an unusual approach in a competitive market like the United States. Aside from the fact that subscribers will pay more for DirecTV Now, AT&T will also remove three bundle options for new consumers, Variety reports.

Once the new prices go live, only two DirecTV Now bundles will still be available for new customers: DirecTV Now Plus and DirecTV Now Max. The former will cost $50 per month and will offer 40-plus channels, while the latter will be available for $70 per month and will provide access to 50-plus channels.

On the bright side, AT&T has decided to include HBO in both bundles, an option that subscribers had to pay separately. The HBO add-on was priced at $5 per month, but with the new bundles, it will be available for free.

AT&T has already started to notify DirecTV Now subscribers that their monthly pricing will increase by $10 per month beginning with the next billing cycle in April, so this doesn't seem to be a test at all.

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4 Comments

1. phoneclash

Posts: 40; Member since: Dec 18, 2018

Thank goodness I have sling, very happy paying $34 bucks a month and l get all the channels that I watch on a regular basis.

2. JRPG_Guy

Posts: 147; Member since: Jan 13, 2019

Isn't TV dyinng? I don't know if increasing the pricing is the best thing to do

3. rouyal

Posts: 1583; Member since: Jan 05, 2018

I might need to cancel. It seemed like a decent price @ 35. Not sure its worth 50. At that price I may as well just pay for cable.

4. thxultra

Posts: 466; Member since: Oct 16, 2014

Defeats the purpose of cutting the cord. May as well get cable for this price. Sling is the only company doing cord cutting right by having small packages that you can add on so you aren't paying for a bunch of channels that you never watch.

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