AT&T reportedly set to raise DirecTV Now subscriptions by $5 a month for all plans

AT&T reportedly set to raise DirecTV Now subscriptions by $5 a month for all plans
What is happening with AT&T these days? No sooner does it close on its acquisition of Time Warner, than a California assemblyman backed by the carrier added amendments to a net neutrality bill in the state assembly essentially killing the bill for now. Then came word that the carrier had closed its eyes to a scheme by managers at several AT&T retail stores. Using  questionable tactics, these managers allegedly pressured reps into signing up trial subscriptions to the Direct TV Now streaming app.

Last week, the troubles continued when it was discovered that AT&T could bring an additional $800 million of revenue into its vault thanks to a monthly administrative fee that has risen suddenly from 76 cents per postpaid line to $1.99 per line. Prior to March, this fee was less than 25 cents per line! Lastly, AT&T was socked with a $5.25 million fine for a pair of nationwide 911 outages that occurred last year.

Now, AT&T is reportedly raising the pricing of its DirecTV Now app plans by $5 a month across the board. That information comes from emails sent to DirecTV Now subscribers from AT&T's marketing department. The new pricing is expected to take place later this month or in August. It would make the following changes:

  • Live A Little-60+ channels for $40/month.
  • Just Right-80+ channels for $55/month.
  • Go Big-100+ channels for $65/month
  • Gotta Have It-120+ channels for $75/month
In addition, subscribers will soon get an option for 100 hours of cloud based DVR service. Currently, 20 hours is free. Also on the way is Parental Controls, and more local channels.

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12 Comments

1. JCASS889

Posts: 539; Member since: May 18, 2018

First the admin fee on all plans, and now this? Looks like AT&T kinda jumped the gun on that time Warner deal and is out of money

2. kanagadeepan

Posts: 1260; Member since: Jan 24, 2012

May be the money spent on lobbying to kill Net Neutrality has to be blamed as well....

3. Cyberchum

Posts: 1068; Member since: Oct 24, 2012

Phonearena, the comments are now showing in descending order on Opera Mini extreme mode. Wasn't like this a couple of days ago. Mind reversing whatever it is you did?

4. mike2959

Posts: 695; Member since: Oct 08, 2011

This is why I love AT&T. 7 unlimited lines $255.00. $36 a line. Never been throttled. Free HBO. $15 bill credit to Directv now. $10 bill credit for Auto Pay. Free movie ticket in Tuesday’s. Unlimited talk text and data in North America Mexico Bahamas where I cruise too!

6. Acdc1a

Posts: 475; Member since: Jan 21, 2016

$220 at T-Mobile would buy you the same with free Netflix, more roaming options, all kinds of free stuff on Tuesday and your savings would more than pay for a full DirecTV Now subscription...

7. Omarc07

Posts: 574; Member since: Nov 12, 2012

@acdc1a True but I tried it coverage still not good when u travel in the US sure it might offer more better roaming outside the US , but I never travel and when I do is Mexico to visit family which At&t is free there , so At&t is the way to go for some of us .

8. izim1

Posts: 1599; Member since: Feb 04, 2013

Tmobile is also free talk,text, and data in Mexico and Canada with the one plans. And they use the same bands/towers as at&t in the US with mutual roaming agreements between their equipment, so coverage is literally the same when traveling in the US, unless youre using an old tmobile phone that only has the AWS bands...

9. Omarc07

Posts: 574; Member since: Nov 12, 2012

@ izim1 Nah keep on believing that I had an s9 from TMobile travel from California to Nevada and Arizona and New Mexico by car lots of spots with completely no service on TMobile . While At&t and Verizon have service. Why wouldn't it roam on At&t which did have service ? I was just stuck with absolutely no service.

10. sissy246

Posts: 7120; Member since: Mar 04, 2015

So true T mobile has no service at my house. Right now on ATT I have every bar.

11. Omarc07

Posts: 574; Member since: Nov 12, 2012

@sissy246. Exactly it don't matter what phone you have . I had an s9 from T-Mobile which supports all their latest LTE bands if you in area TMOBILE has no service and at&t does , TMobile doesn't connect to at&t at all . So I had to switch to At&t , now no coverage problems .

12. izim1

Posts: 1599; Member since: Feb 04, 2013

Yeah you guys keep justifying overpaying for service any which way you want. Whatever makes you guys feel better. Tmobile and at&t both use the 1900 and lower bands. Att had to give up their equipment usage roaming when their merger deal with tmobile fell through. So again, unless this s9 youre talking about only supported aws bands, coverage shouldve been exactly the same. Att doesnt run on Verizon towers.

5. biggles

Posts: 269; Member since: Oct 15, 2009

In the process of evaluating DTV Now, knowing in the Fall I would likely step up to the Just Right plan for a few months to cover my sporting needs. With this hike, it makes YouTube TV and better year-round option as it covers my sports needs at $40/month. Thanks for making the decision for me, AT&T.

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