AT&T reportedly set to raise DirecTV Now subscriptions by $5 a month for all plans
What is happening with AT&T these days? No sooner does it close on its acquisition of Time Warner, than a California assemblyman backed by the carrier added amendments to a net neutrality bill in the state assembly essentially killing the bill for now. Then came word that the carrier had closed its eyes to a scheme by managers at several AT&T retail stores. Using questionable tactics, these managers allegedly pressured reps into signing up trial subscriptions to the Direct TV Now streaming app.
Last week, the troubles continued when it was discovered that AT&T could bring an additional $800 million of revenue into its vault thanks to a monthly administrative fee that has risen suddenly from 76 cents per postpaid line to $1.99 per line. Prior to March, this fee was less than 25 cents per line! Lastly, AT&T was socked with a $5.25 million fine for a pair of nationwide 911 outages that occurred last year.
Now, AT&T is reportedly raising the pricing of its DirecTV Now app plans by $5 a month across the board. That information comes from emails sent to DirecTV Now subscribers from AT&T's marketing department. The new pricing is expected to take place later this month or in August. It would make the following changes:
- Live A Little-60+ channels for $40/month.
- Just Right-80+ channels for $55/month.
- Go Big-100+ channels for $65/month
- Gotta Have It-120+ channels for $75/month
In addition, subscribers will soon get an option for 100 hours of cloud based DVR service. Currently, 20 hours is free. Also on the way is Parental Controls, and more local channels.
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