ARM CEO thinks Windows is more "familiar" than Android

ARM CEO thinks Windows is more
As we learned yesterday from ARM's quarterly earnings call, the company is dominating the mobile space and has been seeing huge profits. What we didn't hear were some comments that ARM CEO Warren East made regarding consumer feelings towards Windows as compared to Android. 

Apparently, the ARM CEO believes that consumers are more familiar with Microsoft and Windows than they are with Android, and it's hard to argue that point. East believes that this "awareness advantage" will help Microsoft as it pushes into the tablet market. That said, East doesn't think that we should count out Android tablets just yet, making a parallel to the slow burn of Android phones that has now ramped up into some huge sales numbers. It's kind of an odd split to similarly say the huge adoption of Android phones may also happen with Android tablets, while at the same time say that despite that huge adoption, users aren't as familiar with Android as they are with Windows. 

It's no surprise that the ARM CEO is trying to be somewhat neutral, but it's hard to take his comments on Windows without a grain of salt. Sure, people are familiar with Microsoft and Windows, but familiarity isn't the same thing as really liking a product. Not to mention, Windows 8 is going to be a fair departure from past iterations of Windows with the addition of the Metro UI, so that will make the OS far less familiar, especially since Windows Phone hasn't seen a lot of uptake which would get users familiar with Metro. 

source: ARM via The Verge




Posts: 701; Member since: Jun 07, 2011

yea microsoft and windows is known in the computer world, but in the smartphone industry Android rules !

11. anywherehome

Posts: 971; Member since: Dec 13, 2011

probably the ARM CEO understands hardware enough but not software at all :)

20. Venkat_5.uni

Posts: 12; Member since: Jan 06, 2012

before saying something....just get the facts is the software capable of using all the resources at hand...

21. anywherehome

Posts: 971; Member since: Dec 13, 2011

and what about fact that Microsoft has always been in red figures in mobile division? ;-) I think experience is more then we think :)

13. InternetsTroll

Posts: 38; Member since: Jan 26, 2012


15. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

go back to under the bridge ya dirty troll ;)

2. Striker

Posts: 92; Member since: Nov 06, 2011

No man, in the smartphone industry Apple is the one that rules, Android follows as usual. But WP is coming fast, mark my words.


Posts: 701; Member since: Jun 07, 2011

the article talks about android, windows, and microsoft.. no where do i see apple?.. Android does rule smartphone world not ios.. mark my words

6. shafboy

Posts: 179; Member since: Sep 26, 2010

To be fair, Android is the king of smartphones due to the volume of handsets used that are Android right now. But in smart phones, iPhone is the king. Purely because of this, there is one line of iPhones, but many variations of Android. Windows Phone has to grow, but is still amazing.

7. elliotsilva

Posts: 13; Member since: Sep 04, 2011

actually there is a lot of variations of iOS too, 3GS, 4, 4S, ipad 1, ipad 2, at this point there is at least 5 variations from Apple mobile OS and 3 of them are iphones selling from different prices. Windows 7 is "king" because the "volume" of computer so that makes your argument a bit invalid since we are talking about OS itself.


Posts: 701; Member since: Jun 07, 2011

yea agreed! and dont forget the ipods touch too they run in ios.. but yea in the mobile world the Android OS is king and in the computer world Microsoft is king.. it maybe an advantage to microsoft in the tablet market but we wont find out till it happends

10. Mozarrt

Posts: 301; Member since: Oct 08, 2011

So that is like 10 iOS devices, against 300+ Android phones, 50+ Android PMP's, 50+ Android Tablets. Good going Android, your relative market share is sooo high. Yeah, the iPhone runs supreme.

18. bhaiphone

Posts: 4; Member since: Jan 19, 2012

Quantity is not quality. And People get I phone just because of self induced peer pressure. IOS is so lacking. WP7 is much easier and familiar. The developer tools are great too. So the ARM ceo has based this on profound knowledge not emotions such as 'Boo hoo i bought expensive iphone; everybody is doing it but no one approves?!?' Ios and Ios users are 'idumb'. WAKE UP...

4. snowgator

Posts: 3621; Member since: Jan 19, 2011

It all depends on how Microsoft enters the Tablet market. Let's face it: Tablets have not taken off in sales as most people thought they would dating back to 2010. They are not replacing the laptop mostly because business is not turning to them. If Microsoft is attacking that market with tools such as word, excel, one note and the interaction with professionals PC's, than they do have the "awareness advantage" due to companies having these windows options for years and years. Tablets do not need to be shopped to gamers, movie streaming fans, and other media consumers who may not buy into Windows as much as they would Android. They need to be sold as a work tool, and Microsoft does have an advantage. I do think this is the path MS is taking, as they are pushing the business tools of WP8 when that comes out and are positioning to get their tablets into school systems. Sure, both Android and Windows are way behind Apple, but this market is wide open.

5. McLTE

Posts: 922; Member since: Oct 18, 2011

I think his logic is all screwed up. When people think computers, they think Windows.. that doesn't automatically translate into any kind of advantage for windows in the tablet space. I believe that people see tablets to be more similar to phones than PCs at this point, which, if anything, gives Android an advantage over Windows. Having said that.. With windows 8, Microsoft has great potential to do really really well with tablets IF they go about it the right way. They need to have tablets that are priced COMPETITIVELY.. the rumors that win8 tablets are going to be around $800 will absolutely kill any chance of success for MS dead. I know I'd buy a win8 tablet in a heartbeat if it was priced in the range of the latest Android tablets.. at $800??? I'll just buy another laptop.

9. gkquiambao

Posts: 62; Member since: Nov 23, 2011

Windows Tablets will not succeed because consumers don't see tablets as laptop computers. Consumers use tablets for gaming, video watching and internet surfing which all android tablets can do as well. Plus, windows tablets will cost $800 while the upcoming ASUS quadcore tablet will cost $250. That is very hard to beat.

12. anywherehome

Posts: 971; Member since: Dec 13, 2011

and of course that is a fail of Microsoft....he s just let windows dying absolutely without evolution.....just desktop with icons and start button .... who cares that Windows has many features inside when a common user doesn't see them?

14. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

I own and Android and have trouble navigating through a Windows phone with "ease" perhaps his logic would make sense if it ACTUALLY looked like Windows? :-/

16. darthduwan

Posts: 2; Member since: Feb 02, 2012

If he's talking about desktop computer he's right, but he's talking about mobiles.. then i might ask how did he become CEO? windows still needs to catch up to android when it comes to overall design, features and functionality..

17. ahhxd717

Posts: 332; Member since: Dec 08, 2011

I know a lot of students who would like to replace their laptops for a tablet and its just not possible now which the lack of a fully capable office suite and other various programs. I think Microsoft could give laptop functionality to tablets so that they can actually compete with laptops. I'm pretty sure Windows 8 will have more functionality than Android...

19. Venkat_5.uni

Posts: 12; Member since: Jan 06, 2012

Familiarity is the problem here....i sometimes don't feel like andriod as complete OS itself because of failure of smart implementation like windows.....even when i think i closed an app it'll be running at the background...such an annoyance....with single core processor the windows phone 7 is snappier when compared to dual core processor of andriod...huge wastage of resources...

22. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

If Windows 8 on the tablet is anything like people are expecting it to be... I have no doubt people will LOVE it. And people are more familiar with Windows vs. Android outside the smartphone world. When investing 5+ Benjamins, trust that consumers will be more at ease with MSFT's Windows or Apple's iOS.

23. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

@Striker Agree... Man!

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