API: Apple iPad demand to raise tablet shipments this year over the 100 million mark

API: Apple iPad demand to raise tablet shipments this year over the 100 million mark
According to API Research, the worldwide tablet market will hit an important milestone in 2012 with over 100 million units shipped for the year. API's estimate comes after the release of second quarter figures that show 25 million of the slate-like devices shipped from April through the end of June. That represented a whopping 77% year-over-year gain and a substantial 36% pick-up sequentially. For the year, ABI's Jeff Orr, senior practice director for mobile devices, sees 102 million to 110 million tablets shipped globally. According to ABI, demand for the Apple iPad is what is behind the strong tablet market.

During the three month period, the Apple iPad owned a large majority of the tablet market with a 69% market share. Besides Apple's increase in market share, gains in the quarter came from Samsung and ASUS. The former owns 8.1% of the global tablet market while the latter has a 4% slice of the pie. That share should rise in coming quarters with the success of the ASUS built Google Nexus 7. RIM, whose BlackBerry PlayBook has a 1% market share, had the largest drop in the quarter. Thanks to the Amazon Kindle Fire, the online retailer is third among tablet manufacturers, ahead of ASUS but trailing Samsung.

Apple's average selling price for the iPad is declining. The company blames the price drop on 1 million Apple iPad 2 units it shipped to U.S. education customers in the second quarter. According to ABI, the price of the Apple iPad has declined 4% sequentially and 19% year-over-year during Q2. Still, Apple did ship 17 million tablets in the second quarter which amazingly came close to the 17.3 million tablets sold by all vendors during 2010.

source: BGR

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