Asus explains what it took to make the Nexus 7 in just four months

Asus explains what it took to make the Nexus 7 in just four months
If you asked us a year ago what company would make the next Google Nexus device, we might have bet on Samsung, HTC or Motorola. We wouldn’t have thought about Asus, yet here they are making the Google Nexus 7, the first tablet wearing the Nexus branding and an extremely affordable price of $199 for the basic 8GB version. We’d also say deservedly so as the Asus Transformer series have proven to be one of the most successful Android tablets.

But how did Asus manage to meet all of Google’s requirements? Moreover, how did it do everything in just the four months it had since Google contacted it? Now, we’re learning more details about the making of the Nexus 7 straight from Asus executives.

Benjamin Yeh, the head of Asus UK, spoke with Forbes about the Nexus 7, sharing details about the enthusiasm at Asus and how the company teamed up with Google and sent its engineers to California to speed up the process.

Most interestingly, Yeh explains that Asus wanted to meet three criteria set by Google - the device had to be fast, cheap and good. That sounds impossible unless you’re doing charity, so Asus had to resort to some innovative creative thinking. Here’s what it did:

Now, finally, the product is out there for everyone to buy and we love it - it’s really one of the best products for such a low price. Check out the full story of Asus making the Nexus 7 below.

source: Forbes

Related phones

Nexus 7
  • Display 7.0 inches
    800 x 1280 pixels
  • Camera ()
    1.2 MP front
  • Hardware NVIDIA Tegra 3 T30L, 1GB RAM
  • Storage 8GB,
  • Battery 4325 mAh
  • OS Android 5.1 Lollipop



19. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

Asus is more innovative than Samsung

18. OSFantasma

Posts: 119; Member since: Sep 27, 2011

I,m still going to get mine. Also i can wait to see if the rumor about five nexus devices is true i will surely look at the motorola, htc and samsung if they make one. Wow what a day i fixed to many apple products today i cant believe how crack the 4/4s Digitizers get. Anyway sorry for side track i hope that thinner glass does not mean extra fragile.

15. cepcamba

Posts: 717; Member since: Feb 27, 2012

It's hard to imagine the Nexus 7 as a rushed device. Imagine what they could do if they had a leisurely pace. Answer: Transformer series :)

11. technut

Posts: 205; Member since: Aug 03, 2012

I just can't wait to see the sales figures roll in. I expect a few people will be blown away by the numbers. Google and Asus really nailed it on this one.

9. gallitoking

Posts: 4721; Member since: May 17, 2011

"the device had to be fast, cheap and good" they could have said inexpensive instead of cheap.. but that would be false advertising. right?

10. AppleWho

Posts: 57; Member since: Aug 06, 2012

dude, get over it - google made something better than apple. Go cry to your mommy and buy one and experience it for yourself. Go back to high school.

13. android_sucks

Posts: 111; Member since: Jul 28, 2011

Better than apple?!!! Really in what regard? The lack of a rearfacing camera? Surely it's the fact that the iPad looks cheaply made?

16. protozeloz

Posts: 5396; Member since: Sep 16, 2010

more portable, more affordable, better speech recognition, better maps, better email, better social network integration, and a built in chat service that works with more people at the same time and works on every major OS there is

14. gallitoking

Posts: 4721; Member since: May 17, 2011

it doesn't affect me one bit.. what happens to the Nexus 7 or any other Android tablet.. other than the Transformer.. just making an observation that they could have use the word inexpensive instead of cheap as using cheap sounds cheap.. but.. maybe it is cheap.. by price and material... fandroids chill. not everyone will speak wonders about Android.. about didn't even mention it. so any comment regarding better than Apple .. is all you guys.. not me

12. EclipseGSX

Posts: 1778; Member since: Oct 18, 2011

At least be creative, you just look stupid ps. did your break give you a chance to work on your English skills? They seem to have improved.

6. bobfreking55

Posts: 866; Member since: Jul 15, 2011

it felt so fun just reading it! I want to work with Google soon. sounds so much better than the repetitive productions of the iPad through abusing workers and boring money-focused business. sorry ^ had to say it :)

5. kramersmash

Posts: 12; Member since: Feb 27, 2012

I keep wondering why no one ever mentions the ASUS MeMO 370T in this conversation. Not that they are the same but Asus was already working on a $200 tablet, so it's not like they started from scratch.,Google-Nexus-7/phones/6839,7143

8. TortillaSlap

Posts: 43; Member since: Aug 05, 2012

that's true. I expected them to say.. "how did we do it? well, we pretty much already had it done.. we made some slight revisions to it, slapped on JB and called it a day!" lol. The truth is a lot less exciting. :)

17. protozeloz

Posts: 5396; Member since: Sep 16, 2010

if you check there are quite some similarities

4. Fallout09

Posts: 421; Member since: Oct 17, 2011

Isnt that the same thin glass concept that Apple is using on their next iPhone?

3. AppleWho

Posts: 57; Member since: Aug 06, 2012

I got min at Walmart 249 16GB model - very impressive - smooth UI - the best tablet on the market - even got 25.00 credit for play and Transformer movie.

2. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

Have to Admire Asus. they do a good Job in manufacturing Android tablets.

1. iamcc

Posts: 1319; Member since: Oct 07, 2011

Can't wait for them to release a 10" Nexus tablet... :)

7. andro.

Posts: 1999; Member since: Sep 16, 2011

I second that! Currently model not available outside the US yet though :-(

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