72% of potential tablet buyers want an Apple iPad

72% of potential tablet buyers want an Apple iPad
ChangeWave uses surveys of potential device buyers to see what models they are eager to buy. After talking to 2480 consumers, mostly in North America, the results should make the executives in Cupertino jump for joy. Nearly 3 out of 4 potential tablet buyers (72% to be exact) are planning on plunking down their cash in return for an Apple iPad. That is up sharply from the 55% who said the same thing in August.

The potential demand for the Apple iPad is 8 times greater than for a Samsung branded slate. 9% of those surveyed plan on purchasing a Samsung tablet within the next 90 days, matching the 9% who have a Nexus 7 (2013) or Nexus 10 in mind. 8% plan on buying the Microsoft Surface 2 while just 5% plan on buying an Amazon Kindle Fire model.

Ok, so we've established that 72% of potential tablet buyers want an iPad. Of those committed to Apple, which model are they going to buy? A resounding 55% will be buying the Apple iPad Air while just 16% are thinking abut the Apple iPad mini with Retina Display. That number might have been higher except for the limited number of units available. That appears to be changing. The lead time for the iPad mini with Retina display has dropped from 5 to 7 business days down to just 1 to 3 business days.

Lastly, the Apple iPad Air has obviously been a huge success for Apple. A chart from Fiksu shows that the newest full-sized Apple tablet is closing in on accounting for 4% of all active Apple iPads 42 days after its release. Compare that to the 2% scored by the fourth generation iPad 42 days into that tablet's launch.


source: ChangeWave, Fiksu via Forbes

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57 Comments

56. COZMAN

Posts: 99; Member since: Nov 28, 2013

I find that hard to believe. APPLES way of keeping its customers hostage to apps and passwords and all the other rules involved has created an exodus of the younger generation and up to other more freeing devices. APPLE is like living with your parents. Too many rules and it is getting noticed. I was in an APPLE store yesterday and it was less than half as busy as last year. Things are starting to change. 2014 is going to be a huge year for many companies. APPLE will continue to see its new and existing base decline. Watch the market.

54. TechnoTechyes

Posts: 71; Member since: Jan 24, 2011

I'll never understand why they don't just post the question asked. i.e. If you don't have a tablet for yourself already, and plan to buy one soon, which do you plan to buy? (in all probability 90% of the public, would not reach the "which do you plan to buy" part of the question) I can't tell you the number of times when you see how the question was worded, and that really explained the results. Plus, there needs to be more info. If you were to hit the streets and ask how many people want to buy a Mercedes-Benz, the answer would be much higher than what would actually happen. Plus, you don't know if people are buying them as gifts, or going to buy both the iPad and Samsung device, or if they are one of the many that uses the term iPad to mean tablet.

43. rusticguy

Posts: 2828; Member since: Aug 11, 2012

The difference between wanting and buying is as big as dreaming about Kate Upton and taking her out for a date. All these surveys still are stuck in history ... reality is iPad market share is falling. I would prefer a surface pro if ever i buy a tablet. Rest all (ipad/android tabs) have no productive use and i don't buy anything just to impress my neighbor :)

45. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Marketshare is falling because of dirt cheap Androids. And I just ordered iPad Air not to my neighbours but for me, because it's a sexy tablet with best in class performance, best tablet appstore, and iWork.

49. bigstrudel

Posts: 621; Member since: Aug 20, 2012

Android TV sticks activate as Tablets and are HUGE in Asia (Mostly to watch pirated movies and shows) They can cost under $50, plug straight into your TV and run full stock android.

52. willard12 unregistered

Do you have a link that shows research firms are counting HDMI sticks as tablets in determining market share?

53. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

Here you go since your search engine is broken. http://www.fool.com/investing/general/2013/11/29/apple-and-samsung-still-dominate-the-dynamic-table.aspx "With the cost and time-to-market advantages afforded by their Chinese supply chain, these small-to-micro brand vendors are eating up tablet market share"

57. willard12 unregistered

Aside from the link going to a website called "fool.com" and displaying a blank page, the question was "are research firms considering these devices as tablets when calculating market share." So, thanks for assisting in confirming that research firms use shipments of OEMs such as Samsung, Lenovo, Apple, Asus....and that does NOT hdmi adapters from small chinese companies. Since my search engine does work, please show us the chinese hdmi TV adapter being counted by IHS Research as a tablet in this article (in which you commented). http://www.phonearena.com/news/Apple-iPad-losing-market-share-but-keeping-high-margins_id48918

33. TwentyWendy

Posts: 65; Member since: Aug 12, 2013

If tablet, then iPad :)

38. eldyagustius

Posts: 182; Member since: Oct 30, 2013

yeah I want it too as my tablet. but when it comes to productivity, Windows wins :)

44. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Media and gaming:iOS, value and customization Android and productivity Windows.

30. ZeroCide

Posts: 819; Member since: Jan 09, 2013

this data is either skewed or the people surveyed didn't know any better than to say ipad

29. taz89

Posts: 2014; Member since: May 03, 2011

Title bit misleading. Should be 70% of US consumers want an ipad and even then it's being generous.. For a population of 100's of millions of people a survey of just 2000+ people imo isn't enough.

27. JerryTime

Posts: 468; Member since: Nov 09, 2013

Polls done on such a small amount of people mean nothing. 2480 people polled in a controlled enviroment, do not represent nor speak for the other 330,000,000 million Americans. Propaganda at its finest. On top of that wasn't a similar article posted on here like a month or two ago?

28. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

Seems accurate to me. iPad will be the best selling tablet this holiday and nothing will come close to it.

39. JerryTime

Posts: 468; Member since: Nov 09, 2013

Its not hard to outsell other tablets when your tablet is the only one running the 2nd most prvelant OS in the world. Samsung, LG, Google etc all compete with each other not just apple. And a small handful of people polled about what they WANT has nothing to do with actual sales.

24. christianqwerty

Posts: 467; Member since: May 05, 2011

Although id love to own an iPad, i wouldn't mind trying a windows 8 tablet.

41. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Get a hybrid/touchscreen laptop, more functional. AND DO NOT GET RT. Avoid it like cancer.

23. AntiFanBoyz unregistered

I have the original Note 10.1 and love it. If the new Nexus 10 has LTE, I'll upgrade. Otherwise, I'll wait until a 10+" Android tablet with LTE, at least 1080p screen, and top of the line processor comes out. Expandable storage and stereo front-facing speakers are my nice-to-haves. Don't care which manufacturer.

22. toiletcleaner

Posts: 224; Member since: Oct 10, 2012

I'm not on that 72%, I'm on the 28%.

21. darkkjedii

Posts: 31797; Member since: Feb 05, 2011

Can't blame em, that's what I did. Loving my iPad mini with retina 64 gig white and silver oh yeah.

31. zekes

Posts: 230; Member since: Aug 14, 2012

might buy the iPad air tonight 32 gig T-Mobile

32. darkkjedii

Posts: 31797; Member since: Feb 05, 2011

You'll love it dude. +1

14. Kishin

Posts: 706; Member since: May 30, 2013

When people talk about tablet all that comes to mind is iPad and the Surface since M$ makes all these ads on TV and the stores

11. flamencoguy

Posts: 107; Member since: Aug 04, 2012

Add up the percentages and you will get 103%. So some people wanted two or aren't sure. So they check off two boxes.

10. flamencoguy

Posts: 107; Member since: Aug 04, 2012

Technocentric people already bought their tablets. These are mostly the "unwashed" that only heard of the iPad that want to have what other people already have.

13. Jommick

Posts: 221; Member since: Sep 10, 2013

Alternatively, they're buying it for their wife, who wants an ipad for christmas :) I honestly don't see why everything gets so much hate, google ain't paying your bills - nor is apple or microsoft.

9. flamencoguy

Posts: 107; Member since: Aug 04, 2012

Technocentric people already bought their tablets. These are mostly the "unwashed" that only heard of the iPad that want to have what other people already have.

35. stealthd unregistered

"Technocentric" people either buy an iPad or settle for a Nexus, which they know has fewer apps to choose from, as well as inferior apps.

8. PootisMan

Posts: 267; Member since: Aug 02, 2013

I'm definitely not part of the 72%

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