292 million smartphones were shipped globally in Q1, down year-over-year and sequentially

292 million smartphones were shipped globally in Q1, down year-over-year and sequentially
2016 is not expected to be a great year for smartphones in terms of shipments. We expect to see less than double-digit growth for the first time ever. If first quarter shipment numbers computed by TrendForce are right, this year is getting off to a start that suggests an even worse 2016 for global smartphone shipments than previously forecast.

With industry leaders Samsung and Apple losing momentum, and with major markets saturated with handsets, global shipments hit 292 million units for Q1. Year-over-year, that is a decline of 1.3%. On a sequential basis, the decline amounted to 18.6%. While Apple has yet to officially report results for the calendar first quarter, TrendForce confirms that as expected, the three months from January through March saw Apple post lower year-over year iPhone shipments for the first time in history.

42 million iPhone units were delivered in the period, a 43.8% drop from the 75 million that were shipped a year ago. For the entire year, iPhone shipments will decline 10% to 213 million units. That includes the contribution of the 4-inch Apple iPhone SE, which started shipping as the quarter came to an end. For the full year, TrendForce sees Apple shipping less than 15 million units of the latest iPhone model.

After hiking its forecast, TrendForce now sees Samsung shipping 316 million handsets for the year, about flat with last year's number, The company had 81 million smartphones in transit during the first quarter, up 2.5% sequentially. Sammy achieved this by shipping the Samsung Galaxy S7 and Samsung Galaxy S7 edge earlier than usual. Despite a 20% decline sequentially from fourth quarter shipments, Huawei managed to ship 27 million phones in Q1. That made it the largest manufacturer in its own backyard, and still number three globally.

Lenovo was fourth, shipping 17 million units in the quarter, which was a decline of 5.6% from Q4. 80% of the company's output is expected to be exported this year which would seem to include the Motorola label that it owns. Lastly, in fifth place for the opening quarter of the year was Xiaomi. The company shipped 1 million fewer phones than Lenovo did during the three months.

Xiaomi fell well short of its internal target last year. After telling suppliers to prepare for shipments in the range of 80 million to 100 million phones, the company shipped a bit more than 70 million handsets during 2015.

via DigiTimes



1. ibend

Posts: 6747; Member since: Sep 30, 2014

so now xiaomi only 1million below lenovo (+motorola) last quarter? they've grown alot in the past 2 years.. congrats...

10. sgodsell

Posts: 7451; Member since: Mar 16, 2013

Over the past few years more home grown OEMs have started up and have taken some of the smart phone growth away globally. You find this in courties like India, Brazil and a few other countries.

2. BobLawblaw unregistered

It's because the quality of phones has improved dramatically. Nowadays a phone with a quad HD display, top camera and top processor is nearly future proof for a long time. A phone from 2014 like the Xperia Z2, HTC One m8 or iPhone 6 still hold their own to this day.

4. MrHate

Posts: 318; Member since: Feb 09, 2015

And since the phones nowadays are so good it is mostly about optics and looks and if you look at the Xperia series, Samsung S6 and S7 and the iPhone 6 and 6s (and possibly the iPhone 7) they all look pretty much the same and since all of them are really good there isn't a lot of need for an upgrade.

9. sgodsell

Posts: 7451; Member since: Mar 16, 2013

It's not about optics and looks. A lot of people have replaced their smaller phones with bigger ones that offer more screen realestate, faster communication, longer battery life, and overall better specs. Only the larger devices can only offer larger screens and longer battery life. 100% a fact.

3. Macready

Posts: 1824; Member since: Dec 08, 2014

"With industry leaders Samsung and Apple losing momentum" Samsung gained a small percentage duriing Q1 2016 YoY in a shrinking market and to put that into a better perspective: last year they lost 6% in Q1 compared to Q1 2014. And the projection for the whole year is a flat total number in a shrinking global market too, thus still gaining market share. Not exactly "losing momentum" when it's clearly improving from previous years... Apple went from gaining about 100% to losing about 40% in total shipments. There the term "losing momentum" is a bit of an understatement...

5. ibend

Posts: 6747; Member since: Sep 30, 2014

Because they cant just write.. "Industry leaders Samsung still going strong this quarter, while Apple, HTC, and sony losing their momentum"

11. nctx77

Posts: 2540; Member since: Sep 03, 2013

Samsungs momentum has been slowing for a few years now. It's nothing new for them. Apple has yet to show an actual decline in sales yoy. It's all speculation until next week. Even still, it will be the first time and short lived due to the iPhone 6se this fall and iPhone 7 next year.

12. Macready

Posts: 1824; Member since: Dec 08, 2014

Nonsense, see the numbers I quoted above. Samsung has seen a slowing down from 2013 to early 2015. From late 2015 to Q1 2016 they've been gaining market share again through increased sales or flat sales in a shrinking market. Thus the description of "losing momentum" is outdated. It would be true for Apple (from practically doubling to -40%), Xiaomi (from +51% to a tiny decline) and LG (from +40% to -9%).

14. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

PROTECT APPLE AT ALL COST!!!!! FACT DON"T MATTER!!!! Yes Samsung actually has been slowing down. They went from one year selling 430M phones, to selling 300M+ every year since. Samsung declines were small. They sold 350M during the year of the S4. They fell to 325M the year of the S5 down to 3(teens) for the year of the S6. It took 2 years for Samsung to drop 40% and Apple did it in one. But Samsung will still sell 300M phones this year. Apple is barely going to break 200+. If Apple sold 300M iPhones with all 5 selling models, they would have the highest record breaking year EVER! To bad, its never gonna happen. Once you were at the top and you start to fall, its very hard to get back up their. As IBM, Blackberry, Nokia and Microsoft to name a few. Apple's own business model, prevents them from staying at the top. Apple in the PC market was on top for 5 years, which was basically the time Microsoft wasted with IBM. Once Compaq found a way to run IBM software without using IBM's proprietary BIOS, the death of the IBM PC and the Apple PC began Apple managed to survive roughly 2.5 years on top with iOS. In 2010, HTC running Android burned Apple 3 quarters of the year with just 2 phones. If Apple wants to sell more phones, they need to make 3 iPhones in each category. Cheap, mid-range and highend. The first being 4.3-4.7" @ 720-1080p. Mid-ranged being 4.7-5.2" @1080 and highend with 5.5-5.9" @ 1440p+. They need to actually have features. The present iPhone is a good mid-ranged phone, that should retail for $399 period. A lowend iPhone should be $249 while a highend would be $649-$800. But it may be to late to do this now. If they had did this in 2010 to start and kept doing it, Apple woudl have sold over 300M+ phones several times over. All 3 should have an iconic Apple design, but not look 100% identical.

6. romeo1

Posts: 816; Member since: Jan 06, 2012

Couldn't it be that some people are waiting to see what sony and htc are delivering to make a judgement what they want? Because if I'm correct last yr htc, samsung and lg brought their flagships out in the 1st quarter and sony said they wouldn't bring out a device. This yr everybody has a new flagship in 1st quarter except for apple ofcourse but they make most of their money in the 3rd

8. pureviewuser

Posts: 501; Member since: Nov 11, 2012

Bring on the surface phone and take my money

13. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Am sure Apple would love Samsung' flat numbers Samsung has not sold less than 300M phones since the release of the S3. What I would like to know, how much of those sales are the phones bearing the "Galaxy" branding.

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