10% of installed apps are ignored after one week

10% of installed apps are ignored after one week
Ah, that new app smell. There is nothing like it in the world. You have just discovered that special app you've been looking for, and you can't wait to install it on your handset. That first day, you are using the app constantly as you wonder to yourself how you ever managed to live without it. But as the subsequent days go by, you find yourself using the app less and less until you get to the point where you wonder what the heck made you so excited about this app in the first place.

This is quite a common experience. According to the latest study from Apps Flyer, only 4% to 5% of smartphone users continue to actively use an app thirty days after it was installed. Even worse, just 10% are still actively using an app that was installed just one week ago. As bad as this information sounds, it actually is an improvement over last year's data for non-organically discovered apps. Those are the apps that you have an incentive to open.

The bottom line is that we are spending less time with the apps that we want to install, and a bit more time with the apps that developers are trying to get us to install. And for those of you who like to consider iOS v. Android a modern day equivalency of the Civil War, you probably will be interested in hearing that the year-over-year increase in app retention for non-organic apps is 25% for iOS users and just 4% for Android users. Remember, these are the apps that developers are trying to get you to install.

As it turns out, Android users are more apt to retain apps that they discover themselves while iOS users favor keeping non-organically discovered apps. In addition, while only 2% of app installations result in a monetary transaction, the odds of this taking place are 80% higher on iOS over Android. And that could be one of the reasons why app developers favor writing for iOS over Google's open source mobile OS.

source: AppsFlyer via  AndroidAuthority



1. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

It also depends on why you installed them. Some apps are installed because we need them and I'm sure apps in these category are used more than regularly, some because we saw someone using it and wanted to try it, some because we stumbled upon them in spare time.

4. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Right, most apps have a focused purpose and installed for situational use like compass or weather, etc.

3. gdawilson

Posts: 299; Member since: Jul 21, 2014

I usually disable/uninstall pre-installed apps as they clutter my Apps page, and take up storage

6. krystian

Posts: 423; Member since: Mar 16, 2016

sometimes I'll install something but won't get around to trying it even. Especially games. I just don't want to forget about the game so install it right away. But then I just forget about it or am never in the mood.

7. xondk

Posts: 1904; Member since: Mar 25, 2014

Many apps are made with a very short usage span in mind so this doesn't really come as a surprise at least to me.

8. redrooster13

Posts: 110; Member since: Feb 20, 2012

Title should read "90% of newly installed apps are ignored after 1 week"

9. cmdacos

Posts: 4334; Member since: Nov 01, 2016

Yep fully agree

10. cmdacos

Posts: 4334; Member since: Nov 01, 2016

This is why if I am paying for an app I use my rewards account so I'm not out anything

11. mikehunta727 unregistered

Ya apps that I barely use I just end up deleting. More storage and less potential for some weird bug/potential battery drain or such from the app..plus I am a pretty simple guy I dont like having hundreds of apps on my phone lol its too much

12. Tabby_Tiger

Posts: 305; Member since: Jan 23, 2017

I'd imagine a lot of games fit in that category.

13. TheGranter

Posts: 63; Member since: Jan 28, 2016

1. Bank App, so i can pay rent and such things. 2. Swish, so i can transfer money over to someone by phonenumber (I literally stopped using physical money after i got this app, feels increadibly outdated when someone pulls up dirty paper money... 3. Something like word or notepad for writing down stuff 4. Bus/train app so i can buy ticket on the phone and don't have to f**k around with my card. 5.Health app that measures my physical activity and making sure i keep a up healthy 10k steps minimum per day 6. Flashlight, clock. calculator 7. Communication apps like snapchat, skype, facebook, whatever people are using. 7. some games? After this i fail to see what you need on your phone that wouldn't be a useless gimmick or something that atually improves daily life. But i also fail to see why anyone would have less than what i just wrote.

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