x PhoneArena is looking for new authors! To view all available positions, click here.

Who's Tim Cook?

Posted: , by Daniel P.

Tags:

Who's Tim Cook?
The end of an era inevitably marks a new one. Apple's CEO, founder and spiritual guide Steve Jobs resigned yesterday afternoon, 35 years after he set up shop together with Steve Wozniak, passing the torch to current COO Tim Cook.

Not that Steve had much other choice - another likely candidate - Ron Johnson, Apple's former retail guru - left for J.C. Penny, while the design whiz Jonathan Ive was rumored to need relocation. Neither Ron, nor Jonathan, or anyone else of Apple's executives, possess the breadth of reach into every aspect of Apple's existence that Steve Jobs and Tim Cook have.

Tim Cook - the new face of Apple

Tim Cook - the new face of Apple

But who exactly is this Tim Cook guy, taking over what is now the most powerful tech company? His character, background and vision all of a sudden became extremely important for the Apple way, despite that SJ will reportedly remain involved in strategic planning and decision-making.

To start off we'd just remind you that Apple only became the richest and most influential tech company in the last few years, since the iPhone inception. A capacitive touchscreen was demoed to Steve Jobs, destined for the creation of his dream computer without a physical keyboard, or what are now tablets. SJ said in an interview that he immediately thought kinetic scrolling and finger gestures are ideal for a phone without buttons, and put the iPad project on the backburner for a year or two.

The day-to-day grind, however, belonged to Tim Cook, who was the Chief Operating Officer, a title which means that he had been the most involved person in each and every strategic and operational decision Apple has made during the period in which it became the company with the largest market cap in the world.

Who's Tim Cook?
Timothy "Tim" D. Cook is a slender, 50 year old native of Robertsdale, Alabama, where he grew up in a good old-fashioned American family of a shipyard worker and a homemaker. Schooled in Industrial Design at Auburn University, and obtaining an MBA from Duke makes him a techie with business acumen, the perfect Silicon Valley fit.

And indeed, before joining Apple in 1998, Tim Cook worked at IBM for 12 years as director of North American Fulfillment, then moved on to be COO at a smaller computer reseller Intelligent Electronics, and had a six months stint at Compaq as VP of Corporate Materials, where he was noticed by Steve Jobs and poached for Apple's Senior VP of Worldwide Operations.

So far, so good, but what might be the exemplary feats that Steve Jobs noticed to name him his successor? Referred to as "the genius behind Steve Jobs" and "the most powerful gay man in the Silicon Valley", Tim Cook might not be behind the touchscreen phone idea, but he is the one behind Apple's insane profit margins and attention to detail in execution.

First off, he has been visionary enough to streamline the supply and logistics chain of Apple immediately after being hired, making it the state-of-the-art operation it is now, Walmart-style. He got Apple out of the low-margin electronics manufacturing business, closed capital-intensive factories and warehouses and outsourced production, leaving Apple focused on ideas, innovation and execution. Let's not forget that his previous employer IBM just noticed in 2004 that there is no money in hardware, but rather in software, services and user experience, and sold its PC division to the Chinese from Lenovo, something that the other stalwart HP is just intending to do now.

Alright, he is good at cost-cutting and running a slender operation, but what hints do we have about Tim Cook's non-pragmatic qualities, besides the fact that he is gay, which stereotypically should entail traits like a healthy dose of imagination, attention to detail, and a taste for the finer things in life - we just described most of Apple's gadgets and software, so on that front we think Apple is safe. Tim Cook himself has mentioned at events that his main guidance is his intuition, but has been quick to remind that after that comes planning and hard work.

Who's Tim Cook?
Digging further into personal traits, we find out that he is a workaholic, sending emails at 4:30am to prepare for the executive morning meeting, while most of his free time is spent in the gym as he is a fitness maniac, biking, or hiking in various national parks around the country. To top off the tabloid-style recap, he is a Nike person (and even sits on the company's board), who constantly eats energy bars.

Another interesting thing we are learning about him is that he's very calm, unemotional on the outside, but constantly pushing people's buttons and demanding their utmost performance. Still renting a bachelor pad in Palo Alto in 2007, he wears jeans most of the time, and doesn't flash his personal wealth in any means, or seek social recognition, but is said to be involved in many charities. We guess such asceticism might indicate an end to the invigorating keynotes that are the hallmark of Apple's product unveilings. Here is Tim Cook's commencement speech at his alma mater Auburn University in May last year to judge for yourselves. Hey, he even inserted the "one more thing" phrase, which should be patented by now, so even if he can't be Steve Jobs at product launches, he can approximate him well enough.



Some would argue that Apple doesn't need that much imagination or pizzazz any more. The company has gathered so much momentum (and money), that it just has to push forward and refine the current trends, which were actually set by itself. We'd disagree, though - Tim Cook is taking the helm at a peak time, when Apple's opponents are fully awake and aware of its plans for world domination, and are fighting back. He no longer has the hapless Nokia, Motorola or Sony to take by surprise, like a few years ago. Google's Android is gaining market share in leaps and bounds, Microsoft is taking the most drastic steps in its history with Windows 8 running on ARM-based tablets, and the giant Nokia has become its manufacturing arm for Windows Phone.

2012 will be an entirely different year for the mobile and computer businesses than the last 2-3 years, and it remains to be seen if Apple will keep its march under Tim Cook. Some are arguing that we are already seeing cracks in the company's trademark vision and flawless execution, citing iOS 5, which is arguably a patchwork of ideas borrowed from here and there, Mac OS X Lion, and the mishaps with the latest version of Final Cut Pro X. Others comment that Apple will be becoming the new Microsoft, and the lawsuits against Android are an ominous sign about it, although Apple is arguably playing a pretty old Silicon Valley game here.

Apple is undoubtedly aware about all of these issues, and the way the Steve Jobs resignation letter was presented, shows that it has a well-thought succession strategy in place. With its cash pile to near $100 billion in a few quarters, it most likely has entirely different peaks to conquer, tucked in the minutes of the strategy brainstorming sessions.

The most often cited is the TV business, which will be huge, and, considering Apple already has won the smartphone and tablet bottomline war, it only makes sense to set focus on something new and surprising. And it will be Tim Cook ushering Apple in that new era, but what will happen after the current product pipeline, conceived with SJ's guidance, runs out, is anyone's guess. Which just made 2012 and the following years all the more interesting.

Watch one of Tim Cook's most recent recorded public appearances in the Q&A session after announcing Verizon's version of the iPhone 4, which was one of his first public speaking tests after assuming the job from Steve Jobs.


75 Comments
  • Options
    Close




posted on 25 Aug 2011, 04:54 3

1. bayhuy (Posts: 288; Member since: 23 Jun 2011)


No charisma, no buy!

posted on 25 Aug 2011, 14:18 1

36. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


You unknown. No listen to you.

posted on 25 Aug 2011, 05:41 7

2. android_hitman (Posts: 594; Member since: 07 Jul 2010)


no one can replace STEVE JOBS .. i don't like apple anymore ... steve jobs is the image .. please clone him :)

posted on 25 Aug 2011, 06:23 1

4. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


And you point? And what do you gain?

posted on 25 Aug 2011, 08:31 4

5. remixfa (Posts: 13903; Member since: 19 Dec 2008)


can I ask why posts keep getting moderated for no reason? there is no profanity, no dirty slang, nothing but information. If you like the information or not it doesnt break any ToS rules... or is there a new rule about mods having to like the subject matter than I'm not aware of ???

Seriously, quit moderating posts that arent overly inflammatory.. its ridiculous.

posted on 25 Aug 2011, 16:42

51. E.N. (Posts: 2280; Member since: 25 Jan 2009)


Yeah I agree, som is annoying but I don't see why his comment was moderated

posted on 25 Aug 2011, 21:55

60. s (unregistered)


didnt you know this is called the Iphonearena anything bad about apple is moderated

posted on 25 Aug 2011, 08:32 8

6. remixfa (Posts: 13903; Member since: 19 Dec 2008)


"citing iOS 5, which is arguably a patchwork of ideas borrowed from here and there,"

Look, even Phone Arena admits iOS5 is a direct rip off of android.



Who is Tim Cook?? The guy that is going to hear "well your no Steve Jobs" the rest of his life.. lol.

posted on 25 Aug 2011, 08:48 1

8. bucky (Posts: 1381; Member since: 30 Sep 2009)


the notification bar is a direct rip off on only. If compare those two only, android has taken everything else from IOS since android came after.

posted on 25 Aug 2011, 09:21 4

10. remixfa (Posts: 13903; Member since: 19 Dec 2008)


bucky, android was developed first. iOS just beat it to market. and what exactly has android ripped from iOS because there is quite a bit more than just "nofitications" (which is a huge rip) that iOS is taking from android and everyone else.

posted on 25 Aug 2011, 11:35 2

27. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Pinch to zoom
Kinetic scrolling
Swipe gestures
App lay out
App store


All of these are things that android copied from iOS. You're point that android was worked on first makes no sense. That doesn't mean once iOS came out they didn't copy what they saw.

posted on 25 Aug 2011, 11:42 3

29. remixfa (Posts: 13903; Member since: 19 Dec 2008)


you realize that windows and palm both have had apps years before iOS right?
pinch to zoom, and kenetic scrolling absolutely, but there are more than one ways to do that. If there was a patent infringement on either of those 2 there would have been huge WINNING lawsuits on those 2 things a long time ago. no such thing has happened.

the patent is more on the way they are coded than the actual end effect. you can code something 2 different ways to make it do the same thing. apple doesnt have a lock down on ALL ways to do pinch to zoom.. just their way.

P2Z wasnt an original android feature. The rest of it sure was. Considering the close nature of google-android-apple at the time when everything launched there is no way to tell who actually had what first. Dont forget until android started blazing sales google-android-apple shared a very close relationship.

posted on 25 Aug 2011, 14:26

38. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Apple made apps popular, not windows or palm, much less android. As for lawsuits for pinch to zoom, it might come very soon. Just be patient :)

posted on 25 Aug 2011, 15:18

42. remixfa (Posts: 13903; Member since: 19 Dec 2008)


gemini,

do you have a memory? that was the first suit apple brought against google when it was added to android 2.0. that was the big news for a couple of months.

last i remember android retained P2Z so obviously iOS didnt have too much to stand on, huh?

posted on 25 Aug 2011, 15:38

43. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Well, just a couple of months ago, Apple was awarded several patents for touchscreen gestures on a capacitive display. So who knows, android may not be totally off the hook. If they are, then good for them.

posted on 25 Aug 2011, 22:36

68. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Apple made apps popular?

I remember using apps on my Verizon phone before the iPhone came out..

Their app market was called Get It Now.

http://news.cnet.com/Verizon-Wireless-Get-It-Now-launches/2110-1039_3-958904.html

I had a regular cell phone at that.

Apple didnt create the world guy, and everyone isnt imitating them.

Its called evolution, progress.

posted on 26 Aug 2011, 09:06

73. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


Apps...
I had apps on my old nokia n91. Had a nice game called math fish...
And that phone was from 2005, long before the iphone.
Or how about the palm... ?
I remember playing monopoly on the palm treo back in 2003, and it also had a excelent bible reader...

posted on 25 Aug 2011, 14:23

37. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@remix. iOS was developed first, and that is why it came out first. Android is an iOS knock off. IOS5 notification has been developed even before android came out. Apple just need to refine it. Without iOS, there won't be android.

posted on 25 Aug 2011, 15:15 1

40. remixfa (Posts: 13903; Member since: 19 Dec 2008)


gemini.. look at development timelines. android development started about 2 years earlier than iOS development. so no.. iOS was not developed first.

posted on 25 Aug 2011, 15:39 2

44. darth8ball (Posts: 519; Member since: 02 Aug 2011)


I have to agree with you again remixfa, Android Inc. was bought by Google in 2005, Android Inc. was founded in 2003 so the Android OS is celebrating it's 8th birthday.
Unless a fanboy out there can show credible evidence to iOS being developed before Oct, 2003. I would have to say Android is older.
Now does that mean that Apple copied Android, no it doesn't but Steve Jobs himself said and I quote, "good artists borrow, great artists steal, and we here at Apple have been shameless with our stealing of ideas".

posted on 25 Aug 2011, 15:47

46. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@darthball. On stealing ideas. Those weren't Steve's words. He was quoting Pablo Picasso. And of course android fanboys just love to take that qoute out of context.

posted on 25 Aug 2011, 15:52

49. darth8ball (Posts: 519; Member since: 02 Aug 2011)


He was quoting Pablo Picasso for the purpose of saying tha at Apple that is what makes it's collection on "artists" so good. Yes he was quoting Picasso but listen to the whole interview, "we at apple are shameless about our stealing of ideas" he says it plain as day.

posted on 25 Aug 2011, 18:01

57. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@darthball. Yes, Steve did say that in qouting Picasso and in line with Picasso's context. I guess you're not too smart to understand profound statements as such. What Steve meant was that Apple took manor or life experiences and used them to make Apple products fresh and innovative, as opposed to the "stealing" he referenced in the press release, which is literally taking a patented technology that somebody else owns. My goodness, I can't believe I had to explain that to you.

posted on 25 Aug 2011, 21:57

61. s (unregistered)


yes because steve jobs tells you that when apple copies it just borrowing experience and others is just copying ...simple as that.. all you had to say

posted on 25 Aug 2011, 15:42

45. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@remix. iOS was derived from Mac OS, which was developed in the 80's. So yes, iOS was developed way before android.

posted on 25 Aug 2011, 16:20

50. darth8ball (Posts: 519; Member since: 02 Aug 2011)


530gemini with all due respect I don't know how old you are or where you are from, but Apple did not invent the PC, the mp3 player, the tablet, or the smartphone. They took those products which might not have been selling and made their own version of the products. Along with the name they made for themselves with the MAC putting the Apple name on these products and making them simple enough that you didn't have to be a techie to use them produced large sales numbers.

Look how popular the NFL is, are you old enough to remember the USFL? Same product different package one sells one didn't. And speaking of the NFL the AFC, was a failed experiment called the AFL merged with the NFL.

I owned a phone with windows mobile before the iPhone, so I know that the iPhone was not the first "smartphone"

posted on 25 Aug 2011, 18:06

58. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@darthball. I don't know if english is your first language. But I don't recall ever saying that Apple invented everything under the sun. So I have no clue why you would say that I have this notion that Apple invented everything.

I never said that the iphone is the first smartphone either. But I would say that the iphone took all smartphones to a higher level. But of course, you probably think it was LG Prada, lol.

posted on 25 Aug 2011, 16:52

53. E.N. (Posts: 2280; Member since: 25 Jan 2009)


Let's not do this whole Android was purchased in 2005 so technically it was first or whatever. Android was meant to be a new operating system to probably compete with Windows, Palm, etc etc. That doesn't mean that their devices were going to be touchscreen. It doesn't mean that they were going to have an Android market. It really doesn't mean anything. Google had over a whole year to adjust their road-map to challenge iPhone after it was released. I bet when Apple announced the iPhone, Android's development made a sharp turn (from whatever direction it was going to, we'll never know) to make an iPhone-ish/iPhone-like device. To think that the launch of iPhone had no significant on Android is not good thinking at all.

posted on 25 Aug 2011, 17:43

55. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Apple already envisioned tablets back in the 80's. What more timeline do you want? Fact is, iOS already existed even before android was developed.

posted on 25 Aug 2011, 10:17 2

15. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Really...

All I can see that someone can say Android copied iOS is icons and home screen layout.

Like I posted before...icons and home screen layout doesnt make up the entire phone, OS.

posted on 25 Aug 2011, 10:52 2

20. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


Actually, only one company and phone has been accused of ripping off iOS, and that was Samsung and the Galaxy line (and honestly, it's really the only thing I agree with on Apple, as Samsung lacks innovation and it sure looks like a steal to me personally).

And, yes, Android came first.

posted on 25 Aug 2011, 15:51

48. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


iOS is derived from Mac OS that was developed in the 1980's, so iOS was developed first.

posted on 25 Aug 2011, 16:48

52. Corgan Bruce III Esquire (unregistered)


So was Linux, and that is where Android came from.

Use your iPhone to look up facts instead of worshiping it.

posted on 25 Aug 2011, 17:53

56. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Android was based on the linux kernel. It does not mean thay it was developed at the same time as linux. You android fanboys are too much as to reinvent history just to make it seem like android has been there since the beginning of time. I won't be surprised if you android fanboys would claim that Google came out before Apple.

posted on 25 Aug 2011, 16:58

54. E.N. (Posts: 2280; Member since: 25 Jan 2009)


Well if home screen layout doesn't make up the entire phone then why do most people say iPhone's OS is stale and boring? The only thing wrong with the iPhone's OS is the homescreen, but other than that, everything on iPhone looks and feels better.

Android copied a lot of things. In addition to some of the things taco wrote, there's still simple things like accelerometer, gyroscope, and proximity sensor that now almost every smartphone has. But watch, if Apple ever adds the notification light that Android phones have, all hell will break lose.

posted on 25 Aug 2011, 10:50 3

18. Paden (Posts: 262; Member since: 07 Jul 2011)


I'm pretty sure BB OS, WP, iOS, & Android have all copied elements from each other. Each OS does have its strong point though.

iOS = Touch Gestures & Smooth Menu Animation, Transitions
Android = Notifications & Customization
WP = Simplicity & Sleek Styling
BB OS = Messenger & E-mail

Look at each OS today. They are all becoming less and less unique, and are attempting to make up for short comings. This has caused ALL OSs to "borrow" from each other.

posted on 25 Aug 2011, 08:32 3

7. remixfa (Posts: 13903; Member since: 19 Dec 2008)


QUIT MODERATING POSTS FOR NO REASON, PA.

posted on 25 Aug 2011, 11:28

25. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


Haha, they moderated that,

posted on 25 Aug 2011, 11:28

26. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


Haha, they don't like you.

posted on 25 Aug 2011, 22:00

62. s (unregistered)


you know what i think steve jobs owns this website.

posted on 26 Aug 2011, 01:55

69. PhoneArena Team (Posts: 238; Member since: 27 Jun 2006)


If a comment is moderated, it most probably is:
1/ off topic
2/ offensive

We do hide/moderate instead of delete, so nothing is really censored and everybody can see the post if they want, although we we believe it is not worth seeing.

We try to make this place better, with real discussions of people with common interests, instead of fan fights.

posted on 25 Aug 2011, 09:05 1

9. Moo (unregistered)


I knew Jack Kennedy, Jack Kennedy was friend a friend of mine.

Your no Jack Kennedy

posted on 25 Aug 2011, 10:51 1

19. Paden (Posts: 262; Member since: 07 Jul 2011)


Why don't you e-mail the site administrator instead of posting in the article comment section?

posted on 25 Aug 2011, 11:44

30. remixfa (Posts: 13903; Member since: 19 Dec 2008)


because I'd like them to answer so everyone can see. my question is public, so should the answer be.

posted on 25 Aug 2011, 12:30 1

35. AppleDroid42 (Posts: 6; Member since: 25 Aug 2011)


Because it's funny, especially when they do it to posters like you lol.

posted on 25 Aug 2011, 14:27

39. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


It's because a lot of your posts are moronic :)

posted on 25 Aug 2011, 15:16 1

41. remixfa (Posts: 13903; Member since: 19 Dec 2008)


well gee, then how would you, taco, and miz ever get a post through if that were the case? lol

posted on 25 Aug 2011, 15:49

47. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Well remix. Our posts are still here, UNMODERATED :)

posted on 25 Aug 2011, 22:02

63. s (unregistered)


er because the pa is probably ifan? duh...
i mean come on remixfa said why is there so much moderate...and he got moderate WTF !!!!

posted on 25 Aug 2011, 22:17

67. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


PA an ifan? If that is true, then none of your android fanboys comments would be seen on here. A little common sense please.

posted on 26 Aug 2011, 02:54

70. htc (unregistered)


even if he is a ifan he can't do that to all Android comments.. cus its a phone website if he do that ppl would probably complain and he would lose a lot of ppl coming to this website .. talk about common sense ..gee

posted on 25 Aug 2011, 09:22 2

12. Raziel (unregistered)


now i can say: F you apple

posted on 25 Aug 2011, 09:46 2

13. andy (unregistered)


i think phone arena is jeleous as they are also isheeps remember moderations attracts more people dude so stop moderations guys

posted on 25 Aug 2011, 09:58 4

14. darth8ball (Posts: 519; Member since: 02 Aug 2011)


Since Adolph Jobs has been on medical for quite some time, he has not been in the day to day for a while. This is just a ceremonial naming of the we already knew kinda thing. Big Whoop

posted on 25 Aug 2011, 10:35 3

17. Paden (Posts: 262; Member since: 07 Jul 2011)


You spelled Steve wrong.

posted on 25 Aug 2011, 11:00 2

23. darth8ball (Posts: 519; Member since: 02 Aug 2011)


A D O L P H......Nope spelled it right

posted on 25 Aug 2011, 11:25 1

24. Paden (Posts: 262; Member since: 07 Jul 2011)


He did make the WHITE iPhone in more demand than the black, by making it more exclusive.... The Apple logo is WHITE at the Apple stores. I think you're on to something there...

I'm scared. What can we do? Show me the way.

posted on 25 Aug 2011, 11:37 3

28. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Aah one of the dumber posters on PA. All you've got is juvenile posts such as Adolph and idiotphone. Sadly it's not even creative and you can't put together a string of logical thoughts.

posted on 25 Aug 2011, 11:46 3

31. remixfa (Posts: 13903; Member since: 19 Dec 2008)


i love when you pretend to be smart. it makes me laugh every time. There are idiots on both sides of the fence, but on the iOS side.. you are the biggest idiot. Every time i think Miz has out done your blathering idiocy, you find a new way to raise the bar.. lol.

posted on 25 Aug 2011, 11:49 2

33. darth8ball (Posts: 519; Member since: 02 Aug 2011)


thanks remixfa, couldn't have said it better myself.

* Some comments have been hidden, because they don't meet the discussions rules.

Want to comment? Please login or register.

Latest stories