Apple iPhone 4, the Apple iPhone 4S and Apple iPhone 5 were said to have incremental changes, including a larger sized screen in this year's model. Meanwhile, the Samsung Galaxy S III had a re-design and added a ton of new features, some of which are still being sent out via firmware updates. Features like multi-windows have really grabbed the attention of teens. For many, iOS is beginning to feel old.
Several teen opinion polls showed Apple on a downward trajectory. Regardless, 67% of affluent teens say that for their next update they will be an Apple iPhone versus 22% who will buy a Samsung model. And while that might seem like a huge victory for Apple, just a few years ago the idea that a teen would want any phone other than an Apple iPhone would be considered blasphemy.
"Samsung and the Android platform is indeed a formidable competitor. But the interwoven ecosystem and flawless nature of Apple’s products will make its growth prospects pretty much a sure thing for the foreseeable future. Remember, the entire U.S. smartphone market has just passed 50% penetration, so both platforms have nothing but growth ahead of them."-Matt Britton, Mr. Youth