Behind the scenes of that cool Microsoft Surface ad - PhoneArena

Behind the scenes of that cool Microsoft Surface ad

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Behind the scenes of that cool Microsoft Surface ad
By now, you probably have seen that ad for the Microsoft Surface called "Movement". It shows a number of kids with the Microsoft Surface tablet doing synchronized movements and using the click of the kickstand to sustain a rhythm. The ad also contains an elderly couple smooching and some businessmen toting the tablet. Microsoft will launch the device tomorrow.

As you can tell from watching the ad, it took plenty of hard work to get the spot's choreography just right. You can actually get a behind the scenes look at how the ad was put together by watching the video below. With the holiday season approaching and the tablet launching Monday, you can expect to see the ad play quite often during your favorite prime time shows.

source: YouTube via WPCentral

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