Behind the scenes of that cool Microsoft Surface ad

Behind the scenes of that cool Microsoft Surface ad
By now, you probably have seen that ad for the Microsoft Surface called "Movement". It shows a number of kids with the Microsoft Surface tablet doing synchronized movements and using the click of the kickstand to sustain a rhythm. The ad also contains an elderly couple smooching and some businessmen toting the tablet. Microsoft will launch the device tomorrow.

As you can tell from watching the ad, it took plenty of hard work to get the spot's choreography just right. You can actually get a behind the scenes look at how the ad was put together by watching the video below. With the holiday season approaching and the tablet launching Monday, you can expect to see the ad play quite often during your favorite prime time shows.

source: YouTube via WPCentral

Related phones

Surface RT
  • Display 10.6" 1366 x 768 pixels
  • Camera 1 megapixel
  • Processor NVIDIA Tegra 3 T30, Quad-core, 1300 MHz
  • Storage 32 GB

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8 Comments

1. chronopc

Posts: 97; Member since: Oct 18, 2012

Surface ads reminds me of Glee.

3. bbblader

Posts: 590; Member since: Oct 24, 2011

they remind me of freerun

2. antmiu2

Posts: 550; Member since: Jun 19, 2011

christopher scott from sytycd!

4. Topcat488

Posts: 1411; Member since: Sep 29, 2012

Yeah, it's better to dance all the way through your video, when your OS is full of CRAP. Ugly UI and a system that only gives you brain strains, laggy, and oh wait a minute... shutting down! No thanks windows sp8. The depopulation vaccine company.

5. nofear

Posts: 151; Member since: Jun 22, 2012

I think sp8 will take sometime, this product is still way better than iOS in scale of 0 to 5.

6. nofear

Posts: 151; Member since: Jun 22, 2012

My vote is 4 for sp8 and 3 for iOS.

7. JonBjSig

Posts: 176; Member since: Nov 17, 2011

I cringe every time I see them drag the tablet over the table with the screen on the table.

8. Nadr1212

Posts: 741; Member since: Sep 22, 2012

really simple if you thick about it cuz if each person just follows THEIR instructions the whole thing will matc up

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