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Study confirms the obvious, claims BlackBerry users are older

Study confirms the obvious, claims BlackBerry users are older

Posted: 27 Jan 2012, 07:34, by Nick T.

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Study confirms the obvious, claims BlackBerry users are older

Here comes a statement that is probably not going to surprise many of you. According to a recent study conducted by comScore, the average BlackBerry user is more likely to be older than the common smartphone owner. More specifically, BlackBerry smartphones are predominant among age groups of 35 and above, with the segment of respondents of 55 to 64 years of age having the highest BlackBerry ownership index.

On the other hand, the research also shows that BlackBerry owners tend to be wealthier. In particular, they are likely to have an annual household income of $75,000 and above when compared to the average smartphone user. Furthermore, there are high chances that a BlackBerry user has some or all of their monthly cellular bill covered by their employer.

Of course, since BlackBerry smartphones are popular among enterprises, the above information should not come as much of a surprise. At the same time, RIM's handsets are gradually losing their cool, which is why the lowest BlackBerry ownership index is observed among the young crowd – ages 18 to 24.

source: comScore via Boy Genius Report

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1. InternetsTroll posted on 27 Jan 2012, 09:19 0 0

First I was like 'Meh', then I lol'd

2. dirtydirty00 posted on 27 Jan 2012, 09:38 2 1

i just finished my study!!! im about to publish it! I found that on average the iphone users are younger than any other platform! genius! (and also more cool,hip and broke too)

4. eaxvac (limited) 30 days ago posted on 27 Jan 2012, 10:38 0 0

lol ish33p

3. toystore posted on 27 Jan 2012, 10:11 0 0

Because they don’t have time to pay with toy….LOL…

5. digicon posted on 27 Jan 2012, 10:51 0 0

So much for non-biased reporting .

6. xx6static9xx posted on 27 Jan 2012, 14:10 0 0

I think obvious is an understatement just look at any CEO mostly over 50 they all use blackberry and furthermore when averaging people that are ancient of course the avg age number is going too increase greatly so unless they start handing out black berry in newborn hospital area they will never be in the hip age group!

7. Alantef posted on 27 Jan 2012, 16:43 2 0

what about the study that MOST iOS users are poppy heads....and by poppy i mean S H I T

8. Forsaken77 posted on 28 Jan 2012, 00:38 0 0

I guess you mean poopy, not poppy. I first thought you were saying that all iPhone users were opiate addicts ;)

9. Forsaken77 posted on 28 Jan 2012, 00:42 0 0

So basically the Blackberry is the senior citizens phone of choice. Ya know those tv remotes you can buy with the huge number buttons? RIM is gonna have to start making phones like that soon for their customer base.