And while usually Kickstarter projects have a hard time getting retail shelf attention, the Ouya is different. The Ouya console will be available at Amazon, Best Buy, Target and Gamestop starting in June for a price of $99.99. Additional controllers will retail for $49.99 and will be sold at the same huge retail chains. The price for the controllers might seem a bit high, but it is justified by the fact that the Ouya controllers will have a touchpad in addition to the standard buttons.
Overall, the deal is a big win for what started as a relatively small project, lifted up by people’s enthusiasm and good management.