O2 in the U.K. decides against selling BlackBerry PlayBook due to customer responses
O2 has decided before against offering its customers a device it didn't believe in. About 2 months ago, the mobile operator decided not to offer the Sony Ericsson Xperia Play to its clients, citing below average customer experience and units plagued with bugs.
In the letter sent to those O2 customers interested in the PlayBook, the carrier adds that it is working with RIM on future PlayBook releases and even said that it hasn't 100% completely ruled out offering the current model sometime in the (way distant?) future.
Having carriers refuse to sell your products is the not the way to start a comeback. As we reported earlier today, RIM announced Q1earnings below expectations and cut its own forecast for second quarter earnings and expected profit for fiscal 2011. Combined with a delay in the U.S. launch of the 4G version of the BlackBerry PlayBook, RIM's stock dropped 14% after-hours.
1. vvelez5 (Posts: 623; Member since: 29 Jan 2011)
Look a company that listens to its consumers. Very smart move. Sad for RIM I actually like the playbook but it's true I wouldn't purchase it.
4. downphoenix (Posts: 2291; Member since: 19 Jun 2010)
actually a smart company gives their customers the most options possible. Sounds to me like O2 is playing favorites to Android and iOS. Smart companies give customers as many options as possible.
5. cheetah2k (Posts: 772; Member since: 16 Jan 2011)
Would O2 cease mobile phone operations if there was an overwhelming response from customers to close up shop??
Thats like saying, there's a bridge, now I want you to jump off it.
I think this is all a publicity stunt to give RIM a kick up the ass...