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Nokia Lumia 800 buried in ice, challenges you to dig it out

Posted: , by Victor H.

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Nokia Lumia 800 buried in ice, challenges you to dig it out
The Nokia Lumia 800 is supposed to bring the best out of Nokia and Windows Phone, and it’s certainly an impressive handset with a neat polycarbonate body and design. It takes a massive marketing campaign to elevate it to higher highs though and it all started in London with a massive show featuring DJ deadmau5. Now, it continues in Germany where the Nokia Lumia 800 (or actually a mockup of it) has been frozen in huge ice blocks displayed on central streets. The challenge is to break the ice to get to the handset and if you succeed you get what you've dug, but also get a real brand new and supposedly never frozen Nokia Lumia 800.

The crowds were of course there and everyone had a different method for breaking the ice ranging from melting it to punching it to hammering it down. 

Check out the video below to see how it all ended up and who was the most effective in breaking the ice. Would you have participated as well? Is the Nokia Lumia 800 worth it? Let us know your thoughts in the comments below.


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posted on 16 Dec 2011, 07:45 6

1. rendHELL (Posts: 304; Member since: 09 Nov 2011)


wow... insane... tough phone ha!

posted on 16 Dec 2011, 08:04 3

2. ZEUS.the.thunder.god (unregistered)


keep it up nokia. you can do it again

posted on 16 Dec 2011, 08:42 1

3. dirtydirty00 (Posts: 255; Member since: 21 Jan 2011)


propane torch woulda had that out in no time.

posted on 16 Dec 2011, 09:38 3

4. 7thspaceman (Posts: 1074; Member since: 14 Feb 2011)


folks like I said for Microsoft and Nokia and other Windows phone 7.5 OEM"s to sell
more of their Products. They have to advertise advertise and advertise and make
their product worth buying. i'M GLAD SOMEBOIDY GOT A NEW PHONE IN THIS STUNT TYPE COMMERCIAL HA HA HA .

posted on 16 Dec 2011, 09:59 3

5. remixfa (Posts: 13903; Member since: 19 Dec 2008)


interesting promotional campaign. i like it. remind me to start keeping a sledge hammer in my car... just in case. :)

posted on 17 Dec 2011, 07:28

6. chirole (Posts: 18; Member since: 16 Sep 2011)


ITS A DUMMY PHONE! THE PHONE INSIDE THE ICE IS A DUMMY PHONE!

posted on 17 Dec 2011, 07:32 2

7. remixfa (Posts: 13903; Member since: 19 Dec 2008)


maybe u didnt read the story. they give u the real one when they win. reading is fun.

posted on 17 Dec 2011, 13:12

8. corps1089 (Posts: 492; Member since: 20 Jan 2010)


R.I.F.

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