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HTC axed its mini smartphone line because of your love for phablets

Posted: , by Luis D.

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HTC axed its mini smartphone line because of your love for phablets
If you ever caught yourself lusting after a "mini" version of the HTC One M9, it might be time to give up the dream. According to a report by Focus Taiwan, HTC North Asia president Jack Tong said the company has axed its "mini" product line, as it considers it out of fashion with the industry's trends. 

Mr. Tong pronounced the "mini" HTC phone dead at the HTC One M9+'s launch event in Taiwan, proclaiming the industry is moving towards smartphones with screens sized 5 inches by diagonal or more, and the company has adjusted its roadmap accordingly. In other words, expect HTC's mid and low-range products to grow up in screen size really soon. The premonition is already on its way to fulfilment, as HTC's latest budget offering is the 5.5-inch dual-sim One E9+.

Anyway, the mini line's demise is just another nail in the coffin of the "compact smartphone", rendered into the state of a niche device by bigger, badder phablets. But who knows, maybe a hand size-conscious manufacturer will find a way to make no-compromise phones like the Sony Xperia Compact series universally cool again!

Another nail in compact smartphones' coffin.

As far as "mini" phones are concerned, HTC still has the One mini and One mini 2 to offer. These are lower-priced smartphones that mostly look the part of their bigger cousins, but certainly don't feel as nice. The One M9+, though, is a specs-intensive revision of HTC's 2015 hero phone, made to satiate the Asian market's prevalent interest in the absolute high-end of mobile hardware. Whereas the regular One M9 has a 1080p display, the M9+ rocks a 1440x2560 resolution screen, and its octa-core MediaTek chip that's in place of Qualcomm's Snapdragon 810 SoC provides, generally, the same top-tier performance. Another worthy upgrade in the One M9+ is the fingerprint sensor inside its home button. 

This impressive spec sheet has been influenced by Taiwanese carriers' demands, the target result being a version of the One M9 flagship that's even more competitive in the fast-paced Asian market. According to HTC, demand for the One M9+ in Taiwan is already "slightly better" than for the M9.


source: Focus Taiwan

26 Comments
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posted on 18 May 2015, 03:17 13

1. TyrionLannister (unregistered)


HTC one mini line and Samsung S mini lines were pretty bad and overpriced anyway, so who cares. Hopefully sony will keep making them

posted on 18 May 2015, 03:30 5

3. Dude2014 (Posts: 434; Member since: 12 Feb 2014)


I thought you only comment about SoC. I got much knowledge about SoC by reading your comments. Ty sir. :D

posted on 18 May 2015, 03:22 6

2. boosook (Posts: 1418; Member since: 19 Nov 2012)


In the meanwhile, the xperia z3 compact is among the top sellers in Japan, and is probably selling pretty well worldwide (its price has held surprisingly well). Not to mention the success the iphone6 is having, and it's a 4.7'' device. That is to say that the problem is not that users don't like compact phones, but that the only manufacturers that are building compact phones with flagship specifications are Sony and Apple, and thus they're the only one that are selling them.

posted on 18 May 2015, 04:03

7. galanoth (Posts: 425; Member since: 26 Nov 2011)


Galaxy Alpha is a pretty good small smartphone.
Good performance good camera.
Can also pick them up cheap on Ebay $250 or less
Keep it as my back up.

posted on 18 May 2015, 03:42 2

4. dimas (Posts: 1884; Member since: 22 Jul 2014)


End quarter sales will tell if people still know the HTC phones and if Mr. Tong's opinion is relevant come z4 compact's release.

posted on 18 May 2015, 03:48 7

5. seanwhat (Posts: 280; Member since: 11 Jul 2013)


No-one bought them because they were junk spec-wise, not because we weren't interested in their size.

posted on 18 May 2015, 04:01 2

6. Settings (Posts: 1462; Member since: 02 Jul 2014)


A phone with a flagship name and junk specs doesn't add up. Just wait til Apple release it's iPhone 6 mini and the compact craze will be at it again.

posted on 18 May 2015, 10:48 2

21. rdaex (Posts: 148; Member since: 24 Oct 2012)


I thought thats called the iPhone 5S

posted on 18 May 2015, 11:30

24. 0kax0el0 (Posts: 139; Member since: 15 Nov 2012)


We all know that, but iFans won't care and will buy it anyway and at a premium price.

posted on 18 May 2015, 04:19 7

8. Kruze (Posts: 1285; Member since: 30 Dec 2014)


Sony is the king of mini flagships. Compact FTW!
Don't settle for good, demand great. Oh wait, your mini Ones weren't even good, HTC.

posted on 18 May 2015, 04:25 3

9. SonyPS4 (Posts: 344; Member since: 21 May 2013)


HTC and Samsung mini is just a name. They got nothing similar to their big brother except name and probably design. Z3 Compact is more popular and selling more than Z3 (at least in Japan) prove that people still like compact phone with high end spec.

posted on 18 May 2015, 04:32 1

10. WAusJackBauer (Posts: 194; Member since: 22 Mar 2015)


5.5" is too big!

posted on 18 May 2015, 04:34 1

11. gaming64 (unregistered)


It was crap anyway.

posted on 18 May 2015, 04:55

12. mercorp (Posts: 1022; Member since: 28 Jan 2012)


Htc one mini 2 wasn't avaliable in my country (Singapore) anyway...so who cares? In Singapore almost everyone wants at least a 5 inch phone...there are even some who use 7-inch tablets like asus fonepad as a primary phone,

posted on 18 May 2015, 04:56 2

13. apis10 (Posts: 15; Member since: 12 Feb 2014)


while this happened...
Sony-Xperia-Z3-Compact-topped-the-smartphone-sales​-list-in-Japan-from-April-4th-through-the-10th

posted on 18 May 2015, 07:55

17. drazwy (Posts: 190; Member since: 15 Jan 2014)


What? It topped the sales list for 7 days? SHRINK EVERYTHING!

posted on 18 May 2015, 05:39

14. kanagadeepan (Posts: 906; Member since: 24 Jan 2012)


HTC always perfectly takes wrong decision... They make Compact phones at the size of normal size due to huge bezels (Dual speakers are OK, but its NOT MINI as a result)..

They give Bu11$hit specs for a MINI flagship phone and Price it almost like flagship phone level... Then they wonder why everyone is NOT buying Bu11Sh!t for the price of Gold????

posted on 18 May 2015, 06:17

15. NIK01 (Posts: 39; Member since: 29 Apr 2013)


Why nobody mentions DROID MINI???
I love it....

posted on 18 May 2015, 08:49

19. boosook (Posts: 1418; Member since: 19 Nov 2012)


US only, if I'm not wrong...

posted on 18 May 2015, 11:19

23. noPhone (Posts: 1; Member since: 18 May 2015)


NIK01, if you have sec, i've been a long time holdout for phones w qwerty keyboards and the DROID MINI is the first touchscreen keyboard that i thought felt great and worked great right off the bat -- with limited to zero typos. BUT i have read tons of reviews talking about the phone's software problems and a seemingly unavoidable very bad BATTERY LIFE issue. Can you tell me if you have had any such problems so far? OR if all the bad-battery press is just hype?

posted on 18 May 2015, 07:31

16. ILikeBubbles (Posts: 525; Member since: 17 Jan 2011)


i feel like at this point anything 5" and below is a 'mini' anyway... just fine for me though 5" is my sweet spot... been thinking about making the jump to 5.2 because of the rumored nexus and/or the sony xperia line... but it was such an arduous experience going from 4" to 4.7 to 5 and i hate feeling like i'm being forced to size up because 'phablets' are the new thing..

posted on 18 May 2015, 07:57

18. Shocky (Posts: 2222; Member since: 16 May 2012)


Nobody buys them because their rubbish value for money, the people who buy them are generally clueless about technology and just let the sales person take advantage of them.

That's not the case if all small phones but for devices from many manufacturers, especially Samsung that's usually the case.

posted on 18 May 2015, 08:56

20. jauling (Posts: 42; Member since: 13 Feb 2015)


Looks like Sony is the only player in the game when it comes to a "mini" that's got flagship processor and memory specs AND is waterproof. Which is a shame, considering how expensive they are... Guess I'll be saving up for the Z4 compact!

posted on 18 May 2015, 10:49

22. rdaex (Posts: 148; Member since: 24 Oct 2012)


No one buys s**tty versions of awesome phones for 75% the same price!? Say it isnt so.

Idiots

posted on 18 May 2015, 11:45

25. 0kax0el0 (Posts: 139; Member since: 15 Nov 2012)


Samsung "mini" line usually is almost the same as buying the flagship two generations behing at around 70-90% the current flagship price.

If they could all sell their flagship in 4.5" HD, 5.0" FHD and 5.5" QHD lines, the "minis" wouldn't be dead.

posted on 18 May 2015, 16:41

26. Genersis (Posts: 217; Member since: 29 May 2013)


Ugh, I was looking forward to seeing what they might do too.
If it used the Snapdragon 615 it could of been decent as long as they kept the price at £350 or less.

Looks like I'll have to wait for what Samsung offers, or settle for a 5" phone; maybe the Oppo R7, Xperia M4 Aqua or HTC One M8s(if they cut it's currently ridiculous price).

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