Google announces WebP and WebM new image and video formats: more efficient compression
The new WebP format could be a huge relief for graphic-intensive websites and will make loading them faster, and the end user experience ultimately better.
Additionally, Google has also unveiled a new video codec, the webM VP9 that is 63% smaller than H.264. It still delivers the same quality at the lower bitrates. That is huge news for those who consume a lot of video on their mobile devices, and of course it will come to YouTube.
source: Google I/O
1. PhoneAddiction (Posts: 77; Member since: 07 Nov 2012)
Talk about looking out for the consumer. This will really help those who stream and download. Luckily I have unlimited data!
3. noim1 (Posts: 286; Member since: 15 May 2012)
YEAH !!! Now ppl move to VP9 video that means i get to download movies with same quality but less MB ...its great for my Data Plan ...Google = Tech Giant ...
5. blingblingthing (Posts: 383; Member since: 23 Oct 2012)
Why would you get a thumbs down for saying something wise? Let me thumb you up.
11. danny_a2005 (Posts: 114; Member since: 06 Oct 2011)
Apple trolls are giving thumbs down, It's google day, give us a break... thanks
12. 8logic (Posts: 121; Member since: 05 Mar 2012)
apple trolls just pissed that their beloved apple don't do anything if they don't make money.
4. PhoneCritic (Posts: 331; Member since: 05 Oct 2011)
Wow, I did not see that coming! But I guess it all makes sense now- if Google creates standards that people will have to use to bring down their cost then hardware and software manufactures will have to implement them and Google collects a licencing fee. With over 900 million activations guess Wp and Mp become instant standards.
6. jromy (Posts: 111; Member since: 26 Feb 2013)
No, no licencing fee. They should have put that in the article, since not everyone was watching the announcement.
8. PhoneCritic (Posts: 331; Member since: 05 Oct 2011)
Free!! That's a good then - I guess Google's plan to be everywhere and on every device is really driving this and is basically a very good strategy.
7. pwnarena (Posts: 718; Member since: 15 Feb 2013)
creating new and better media formats to further their clout. i have nothing against it. google has not turned into an evil capitalist yet. afaik. good to have google around to put the IT world in check.
10. saiki4116 (Posts: 302; Member since: 31 Mar 2011)
these are open web standards and actually youtube has opt in feature which serves webM videos whenever it is possible.