For those who think BlackBerry or Nokia should switch to Android, here's why it is a bad idea
First of all, we need to remove Nokia and Windows Phone from this equation. Nokia has found a niche with the camera on its high-end Lumia models, and is marketing it for all its worth. Additionally, the company is doing well in emerging markets where the low-end Nokia Lumia 520 has been selling like hotcakes. It is possible that Nokia has turned a corner here and with the GDR2/Amber update spreading the use of the Nokia Pro Camera app to other models besides the Nokia Lumia 925 and Nokia Lumia 1020, we could see the Finnish handset manufacturer carry Windows Phone on its back. By this time next year, we could be talking about the big three instead of just iOS and Android.
That leaves BlackBerry. The problem if the Canadian OEM switches to Google's open source OS is the same problem that afflicts HTC, Sony, Motorola and other Android handset manufacturers. The platform is dominated by one company, Samsung. The Korean based company was responsible for nearly 95% of the profits earned by selling Android flavored smartphones in the first quarter. LG took 2.5% of the profits while the remaining 2.7% was split by HTC, Motorola, Sony and others. Think about a group of stranded castaways on an island splitting a single pea left in a can. That is what profitability is like for those remaining Android manufacturers. Should BlackBerry CEO Thorsten Heins stop shipping a device with a proprietary OS and instead battle with a fork for a share of that one pea?
The bottom line is that Nokia's best move is to continue to try to exploit the smartphone photography niche that is has been focusing on. While there will be more challengers coming with the Sony i1 Honami and the improved snapper expected on the next iteration of the Apple iPhone, Nokia can continue to make its name synonymous with low-light photography. For BlackBerry, the only answer is to sell off the manufacturing part of the company and either keep its enterprise services or sell that off too. This is a decision that the company's board is apparently grappling over.
source: ZTE via BerryReview
1. kozza3 (Posts: 574; Member since: 17 Oct 2012)
so basically your saying because Samsung sells the crap out of Android, no-one else should try and sell an Android device? there is a flaw here...
3. Shatter (Posts: 2030; Member since: 29 May 2013)
If Google wanted they could deny Samsung all of their android licenses. Samsung does not own android they just develop bloatware and do good advertising.
12. VZWuser76 (Posts: 1600; Member since: 04 Mar 2010)
Legally how could they? It's open source, as long as they adhere to Google's TOS, there is no legal reason that would allow them to that. If they wanted Samsung could take android and fork it similar to how Amazon did with the Kindle, but in doing so they'd lose access to Google's services and the Playstore, which is what happened with Acer earlier this year.
15. LordDavon (Posts: 107; Member since: 19 Sep 2011)
I was just going to tell them that there isn't an Android License. The Google Services license can be pulled, which would mean that Samsung would have to host its own store, maps, etc. Not really sure that it would be that damaging, as Samsung already has many services of their own, which could be used in their place. Besides, Amazon seems to be doing well without Google Services, and is rumored to be releasing a phone soon.
19. ZeroCide (Posts: 696; Member since: 09 Jan 2013)
The same way they did to MS with the youtube app... Make something up, put it in the TOS. Then Ding samsung for it.
65. VZWuser76 (Posts: 1600; Member since: 04 Mar 2010)
Nice try, the TOS you are referring to was in place long before WP, during the WinMo6.5 days. What I said was based on facts, try and see if you can do the same.
76. tedkord (Posts: 4984; Member since: 17 Jun 2009)
Not with open source software like Android. Anyone, and I mean anyone, can modify, fork, distribute Android or use it stock.
91. Topcat488 (Posts: 1163; Member since: 29 Sep 2012)
What is Nokia gonna say when Samsung become the best seller for M$... I mean even as of today, Sammy make more tablets for WP. Sammy is king of all the OS's except ios.
104. Glim12808 (Posts: 393; Member since: 26 Oct 2011)
What you're saying is just conjecture at this point - Lenovo is best seller for W8/W7 and Nokia for WP8. It'll probably remain that way for some time.
52. rd_nest (Posts: 771; Member since: 06 Jun 2010)
"If Google wanted..."
Exactly the reason why you have reasonable guys running large corporates. People like Page, Brin, and other leaders don't make decisions just based on emotions and whims. The moment someone takes decision based on emotion and undermine business sense will end up nowhere.
No, the thought itself is irrational. It's a mere fanboy fantasy. Just try discussing this topic with google shareholders. Check their reactions.
63. jromy (Posts: 114; Member since: 26 Feb 2013)
Awww dude...you're killing me! The "what if's" are what make reading the comments so good!
38. qeru8676 (Posts: 5; Member since: 16 Aug 2013)
check comment no 26 for true facts and summary
66. jroc74 (Posts: 5022; Member since: 30 Dec 2010)
Gotta agree with ya. If Nokia went Android, they would still have the photography niche....with a wildly popular mobile OS.
How is that a bad thing?
Same thing for ppl that like BB hardware, QWERTY phones. Both Nokia and BB would get alot more exposure by going Android.
99. juandante (Posts: 302; Member since: 23 Apr 2013)
Exaxctly man !!!!! What is this joke Phonearena news ?
106. Reluctant_Human (Posts: 864; Member since: 28 Jun 2012)
Agreed jroc74. As far as Nokia is concerned it's only a matter of time of before the other manufacturers catch up to their camera technology and by then it'll be too little too late. It's getting near that now or never time so let's what they decide and how they do it.
68. jroc74 (Posts: 5022; Member since: 30 Dec 2010)
Another thing that a see ppl do is forget that the Motorola Droid line was once wildly popular, waaay more popular than Samsung. If Samsung had been afraid to compete with Motorola in Android land we wouldnt be having this discussion right now.
Seems some ppl forget when and where Android came from, who started it all: HTC and Motorola.....both OEMs were way more popular than anything Samsung had out before the Galaxy line. Samsung just outdid HTC and Motorola, thats all. Now its time for HTC, Motorola, LG, etc to step their game up. Thats all.
73. InspectorGadget80 (Posts: 6591; Member since: 26 Mar 2011)
another biased author strikes again.
100. juandante (Posts: 302; Member since: 23 Apr 2013)
Extremely biased. I think Phonearena is paid by micro$oft (witch doesn't surprise me when you know micro$oft's history.)
80. Edmund (Posts: 656; Member since: 13 Jul 2012)
No, he's implying that samsung manufactures most of its components and is therefore more profitable than other android OEM's.
88. zoom007 (unregistered)
Exacty! I dont think Sammy s gonna survive with that 95% share once nokia enters the market with android...Design, camera, build quality...hell lot of things matter...Lumia 520 offers the best hardware possible for such a low price...even better if it was flavoured with android. You think stupid phones like galaxy fame could compete with it?
After all, we all originally loved nokia more than sammy!
89. ShenAlJoker (Posts: 112; Member since: 19 Jul 2013)
samsung is ruining the android QUALITY!!!!!!!
98. Jaeel (Posts: 27; Member since: 18 Apr 2013)
No. He's saying: Samsung is selling the crap out of Android, and everyone else is also trying to sell Android devices, but we all can see it doesn't work.
2. CELLKONTECH (Posts: 11; Member since: 23 Feb 2013)
I tell u guys...y phonearena thinks that Nokia and Blackberry shouldn't move to android.its because PHONEARENA is a big fan of APPLE and the ios and iphones..because of being frm the same country USA..if nokia and blackberry moves for android..then all the smartphone's in this world will be running android os which means apple will be in loss.USA will be in loss to as it is big company.so in a way Phonearena will be in loss
21. Commentator (Posts: 2436; Member since: 16 Aug 2011)
Those are some nice, racist, uneducated remarks there buddy.
Question: what country do you think Android is from? Take your time.
27. Commentator (Posts: 2436; Member since: 16 Aug 2011)
Citing no evidence at all he claims that PA supports Apple based solely on the fact that they're a US company, and they don't want to see a US company do poorly.
Sorry, maybe "nationalist" would've worked better than "racist," but his claims remain remarkably ignorant because he thinks that the US will be at a loss if BlackBerry and Nokia switch to Google, a US company.
74. InspectorGadget80 (Posts: 6591; Member since: 26 Mar 2011)
you're right Dastrix I didn't read anything racist on CELLKONTECH comment
50. Ninetysix (Posts: 1661; Member since: 08 Oct 2012)
You just went full potato. The original article didn't even come from PA.
53. Dion25 (Posts: 42; Member since: 25 Jul 2012)
Did you read what was said in the article? 2.7% profit was shared between Sony, Htc, Motorola and others. Why would Blackberry or Nokia come to Android? What's funny is the 10 Thumbs up this comment got smh.
77. tedkord (Posts: 4984; Member since: 17 Jun 2009)
Because each of those companies is selling more smartphones than either Nokia or BB?
71. neutralguy (Posts: 1152; Member since: 30 Apr 2012)
I actually like how phonearena post these kinds of articles to stir the community it hosts.
Also, I believe nokia should not go on android, yet. As I can see, their doing good. Having 3 to 5 percent of the market by wp and wp being held by nokia is not actually bad. Nokia should just focus to wp just now. I think there are more things that will come up if developers would just help wp to gain more followers.
5. santy (Posts: 51; Member since: 02 Dec 2011)
Poor analysis. If Samsung dominates with 95% profits , it is the job of other manufacturer's to try and grab that share . This is called COMPETITION. As of last year it was non existent. This year things are changing with better competition from LG with G2 , HTC ONE and SONY with Ultra and Honami. I will not be surprised if Samsung profits drop from 95 to 80-85 this year.
13. jdoee100 (Posts: 305; Member since: 04 Jun 2013)
Definitely. It's loser's talk by Nokia saying that they can not compete in android because of Samsung.
96. zuckerboy (Posts: 898; Member since: 22 Dec 2011)
they made up that samsung thing in order to use wp. That is not surprise Elop decided to use wp. I think that if nokia used android , it would be blown the samsung.
101. juandante (Posts: 302; Member since: 23 Apr 2013)
Nokia would even overblow Samsung indeed. Camera quality, build quality, hardware features... All those things Samsung needs (and in extension Android) and WP is limiting. Biased article, once again. Nice one phone(crosoft)arena ! Wonder how much Microdollar is paying you all to post those things ?
55. MartyK (Posts: 716; Member since: 11 Apr 2012)
You are 100 % correct, Nokia ( Elop & Nokians) is using this lie as an excuse, Android only true Leader is Google ...Not Samsung or HTC.
Heck if Motorola bring out the Moto XXX ( I made this up)
with 5.5 Screen/ (FHD), S800 /with always listen on and SD Slot!.
Note-3 and the rest would be in trouble!
59. Shatter (Posts: 2030; Member since: 29 May 2013)
Does the Moto XXX come preloaded with porn?
6. Googler (Posts: 813; Member since: 10 Jun 2013)
Nokia should do both, and could pull it off. BB should go back to their roots while staying relevant in other areas, with their roots being security.
29. tusshharish (Posts: 342; Member since: 23 Oct 2012)
in my opinion nokia should release android tablets to make profit and use extra money on wp handsets more so that there will be greater windows phone market.......
35. zuckerboy (Posts: 898; Member since: 22 Dec 2011)
I disagree with you. I think nokia should release android phone. Because nexus tablets are the best choices when it comes to android tablet. Nokia would not gain profit as large as you said. İf they release android phone they will get profit more than they got from wp phones. But at the same time they should keep makiing wp phones because diversity is advantage.
57. MartyK (Posts: 716; Member since: 11 Apr 2012)
+1000 to you, I've been saying this for months..BB drop the ball
they could had took control of the Business world again if they would had came correct....
their marketing was the worst I've ever witness
BB should been:
1.5.6 screen /FHD with a pen ( for business use)
2.Multi-antennas/ for international traveling
3.BBM ( sell BBM to other OS users android,IOS WP)
4.Talk about their Enhance Security Features.
7. santy (Posts: 51; Member since: 02 Dec 2011)
Also going by the analysis it means LG HTC and SONY are fighting a losing battle and should either die since they are competing with Sammy or make their own proprietary OS.
8. VZWuser76 (Posts: 1600; Member since: 04 Mar 2010)
I never said that either should drop their current OS and switch. I've said they should produce android alongside their current OS, which would help shore up said OS. No different than people who have a day job that allows them work on their main interest. In most cases they could basically use the same hardware with android inside.
9. yowanvista (Posts: 307; Member since: 20 Sep 2011)
Those points are moot, you don't need the bigs numbers to be successful in the Android ecosystem. Sure Samsung has the money, the wild range of devices and colossal profits but a lot of OEMs are actually investing in both WP & Android and that hasn't stopped them from making profits. Sony is a perfect illustration, they managed to grab a significant slice of the Android marketshare within few quarters primarily due to their handsets which clearly distinguish themselves from the competition. Switching isn't what matters, adoption does. Nokia doesn't require an immense lineup or the need to flood the market with senseless phones like Samsung.
A Nokia powered Nexus device featuring PureView would make investors happy again and it'll surely sell more than any of those WP devices. Nokia could still release a 'Google Edition' phone with Pureview, that would still give them the advantage of having superior hardware, they have the quality hardware, the camera technology and the brand recognition like no other Android OEM out there; all that combined with Android would certainly prove to be successful. They should go with a dual platform imho.
25. Dastrix (Posts: 599; Member since: 23 Nov 2012)
I agree. I also like the idea of a dual platform. Adopting that strategy might necessitate some test marketing on Android island though. So, yeah, a Nexus device with Pureview Phase I and II combined should do the trick :P
On a side note, I wouldn't quite say that Sony has captivated a significant Android market share. It may have been quick in the beginning, but the underlying fact is that it's pretty much stagnating at the moment... 2.7% was split by HTC, Motorola, Sony and others. I'm a Sony and Nokia fan, but I must say that it's a tough battle for Sony, and all the other Android OEMs, excluding Samsung.
10. noim1 (Posts: 297; Member since: 15 May 2012)
Who said anything about dropping their current OS ? ...make a few Android models and see how the market responds ! If its a failire then simply quit and stick with their current OS...I just want Nokia to make sone Android models , I dont care abt BlackBerry. ..
11. jdoee100 (Posts: 305; Member since: 04 Jun 2013)
Nokia is not "selling like hotcakes," it's the android that's selling like hotcakes. Nokia's marketshare is less than 4% in most places, and in few places it's ~10%. Besides, their "hotcakes" are so cheap, that they don't make any profit(lost more than 100million last quarter). If Nokia had gone to android, they would have had 4-10% of marketshare easily and would have made profit like the other android makers(LG, Sony, HTC).
BB is different than LG,Sony and HTC. They can separate themselves from other makers including Samsung by focusing on security and other BB-specific advantages. If BB had gone android, they'd be alot better off than now(on the market with no prospects). How could they possibly be worse than now??
14. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)
Most pointless article ever written award goes too "Phonearena's Alan.F" yay......
16. Dastrix (Posts: 599; Member since: 23 Nov 2012)
Great article. I knew it all along, and I'm really happy that others feel the same way! :)
As you mentioned in the article, a 2.7% share of Android's profits were split by HTC, Motorola, Sony and others. Now, it would appear that Nokia is actually in a better position than these companies because the exact phenomenon is occuring with Windows Phone, albeit the majority of profits are earned by Nokia. With that in mind, the upcoming Sony i1 Honami might find itself in a much tougher battle, in that it would not only rival with iOS and WP, but also other Android OEMs i.e. the other stranded castaways on Android island. What these other OEMs fail to realize, however, is that they're pretty much standing on Samsung's home turf. They, as such, face a much fiercer battle than Nokia. Nokia made a good decision to go with WP in that respect. It still wouldn't hurt them if they made an Android flagship though, and see how that goes. That would be awesome! :)
You're totally right, I expect the same thing; that by next year, we could as well be talking about the big three. The battle has just started.
61. ThreeFourSeven (Posts: 34; Member since: 23 Nov 2011)
Even with Microsoft pumping Nokia money. Nokia still hasn't made profit from their handset division. Nokia has only made profit from NSN, that's why they wanted full control. So you're basically saying, it's better for Nokia to make no profits from their handset division than the others sharing 2.7% of profits.
17. CELLKONTECH (Posts: 11; Member since: 23 Feb 2013)
This Analysis by phonearena is bad of all
Is there any person right now in this world who wouldn't buy a nokia smartphone running android jelly bean 4.3 os with 41mp beast camera on the back (if there was one) ...nokia must move to android :)
33. Hammerfest (Posts: 369; Member since: 12 May 2012)
I wont lie, I would purchase a nokia if it had Android on it...
I wouldnt touch Nokia with WP on it...
Personal preference, but I tried WP7, and while waiting for AT&T to rape my soul for phone service I played with a WP8 deivice this last week and... nope... over my dead body
18. noim1 (Posts: 297; Member since: 15 May 2012)
Nokia would have no problem at all grabbing androids 30% share out of 80% global market share. Nokia was the King and will be the King if they made some Android devices besides WP.i am a Nokia fan and always will b..I am using a crappy Samsung only bcuz Nokia does not adopted Android. ..i am100% certain that ppl will move away frm Samsung if Nokia steps in the Android game....I just hate Samsung designs and look...but what can I do I am bound to use it since I love Android but Nokia does not have android. ..:(