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Asus Chairman explains why we didn't get a 3rd generation Nexus 7


Asus chairman Jonney Shih sat down to talk with tech site Trusted Reviews and, among the things discussed, was a possible continuation of the Nexus 7 line. As you probably remember, Asus collaborated with Google on two generations of mini tablets, building the Nexus 7 (2012) and Nexus 7 (2013). The tablets were very well received for their mix of quality hardware, solid build, snappy vanilla Android, and affordable price. Unfortunately, in 2014, Google killed off the Nexus 7 and Nexus 10 lines and combined them in a single Nexus 9 tablet – one made by HTC. And, in 2015, the company announced its in-house-built Pixel C tablet-laptop hybrid. So, it seems like a new mini tablet is not something Google is planning for the near future.

Back to the talk, Mr. Shih confirmed that there are a lot of Google-related projects on Asus' drawing board, but nothing is yet certain to go official. The manufacturer and the search giant are still working together, said the chairman. The two companies did discuss a possible 3rd generation of the Nexus 7 quite a lot, but they didn't feel like the device would have enough potential, Mr. Shih said. According to him, the first Nexus 7 was an exciting device (and it was) – bringing bild quality and functionality at a price point that was previously unheard of. The next tablet in the family refined the design and bumped the hardware, making it even more desirable. However, Asus and Google didn't feel like a possible Nexus 7 (2014) or (2015) would be as much of a hard-hitter.

See, the issue with tablets is, as we all know, that user interest in them has quickly faded. Consumers rarely buy new slates, because they find that they can do most of their work on a smartphone or, naturally, on PC. Tablets, and especially the mini-sized ones, just fall in the awkward middle, where one uses them to watch movies or read books. And you don't need to buy a new device once every 12 or 24 months for that type of media consumption.



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posted on 23 Oct 2015, 05:05 8

1. maherk (Posts: 3368; Member since: 10 Feb 2012)


I have the Nexus 7 2013, and apart from the mediocre and very quit speakers, this tablet is still great even with its relatively outdated specs.
The screen is sharp, snappy performance, pocketbility is a huge plus, the back offers a superb grip, and most importantly, the fact that you get the latest updates once released by google.

posted on 23 Oct 2015, 14:46

19. drifter77 (Posts: 177; Member since: 12 Jun 2015)


My Nexus 7 (2013) was doing well until my nephew dropped it and cracked the screen. It was a great tablet for that price.

posted on 24 Oct 2015, 22:06

23. LordDavon (Posts: 135; Member since: 19 Sep 2011)


I had the first gen Nexus 7, and upgraded as soon as the second came out. I still had the second gen Nexus 7, and gave it to my step-son when I purchased my Nvidia Shield Tablet. I have to say, this is the first time I've liked a tablet that wasn't the Nexus. But, those 2 Nexus devices are still going. I sold the first to a friend, who gave it to his daughter.

posted on 23 Oct 2015, 05:21 11

2. MaryPoopins (Posts: 133; Member since: 15 Jan 2015)


I would have bought the f**k out of a 3rd generation Nexus 7 :(

posted on 23 Oct 2015, 07:10

7. PryvateiDz (Posts: 133; Member since: 31 Jul 2011)


I agree with you and @maherk. I still have my Nexus 7 2013, and it still performs well, and I don't plan on upgrading till there's another reasonable tablet for $250 that's better than it. And the points he made were great. I see no need to upgrade to a new tablet because most task can be handled by my smartphone and/or laptop. But the tablet is definitely more of a convenience due to its size and battery life. I type a lot of notes for my classes, and my laptop dies within about 2 hours or so. With my Nexus 7, it survived all day doing task like that with my bluetooth keyboard. I'm gonna have to go back to that soon, lol

It's also been pretty helpful when I'm between phones or a smartphone has malfnctioned, then I use my Nexus as a temporary smartphone with Google Voice/Google hangouts.

posted on 23 Oct 2015, 08:26

10. MaryPoopins (Posts: 133; Member since: 15 Jan 2015)


I had both, but unfortunately, my 2013 version was one that suffered from the touch issues and coupled with the fact I got a bigger screened phone, I got rid of it.

But man, I'm sorely tempted to get one again :D

posted on 23 Oct 2015, 13:17 1

16. Elfmonster (Posts: 375; Member since: 23 Dec 2013)


If Google bumped up all specs on each device size each year? Grand slam.

posted on 23 Oct 2015, 06:07

3. Zack_2014 (Posts: 365; Member since: 25 Mar 2014)


iPad all the way!

posted on 23 Oct 2015, 06:13 1

5. Shocky (Posts: 2106; Member since: 16 May 2012)


The Nexus 7 2013 was and till is a good tablet but it would be difficult to go back to one after using a 8"+ tablet, the market and users have moved on.

IMO Google should have stuck with Asus for the Nexus 9 and not used the 4:3 ratio.

I don't know anyone that has a Nexus 9 and it seems to constantly be on sale, 16GB with no sdcard slot is a bit of a joke.

posted on 23 Oct 2015, 14:41

18. Michael Lyles (Posts: 10; Member since: 24 Sep 2010)


Yeah the 4:3 screen killed it for me. Decided to keep my Nexus 7 2013 and havent looked back.

posted on 23 Oct 2015, 07:12

8. tomn1ce (Posts: 200; Member since: 12 Mar 2012)


I just bought the Asus ZenPad S 8 with 64GB of internal storage and so far I'm liking it. I just got it yesterday and I haven't put it to the test. Like someone above mention a tablet with only 16GB is a joke. I know Google want people to use the cloud so they can pay them for the storage but give people a choice. Not everyone trust or want their files in the cloud. I like to have my stuff on the device I'm using and so I can access it any time I want. Plus with all these crazy data plan prices who want to be constantly downloading and uploading files. Wifi is an option but not everyone is around reliable trusted wifi all the time.

posted on 23 Oct 2015, 07:55

9. Acer_Predator (unregistered)


Don't worry buddy next.time you on schedule..

posted on 23 Oct 2015, 08:37

11. wesley. (Posts: 83; Member since: 06 Aug 2013)


I'd much rather have a new Asus nexus tablet than the current expensive HTC one. Not sure why Google thought that would be better?

posted on 23 Oct 2015, 09:00 1

13. McLTE (Posts: 804; Member since: 18 Oct 2011)


I think with phone sizes hovering around 6", the 7" tablet will die off. For me, with a 5.7" Note 4, I do most everything on it. To switch and do some things on a tablet, I don't see much of a benefit going from 5.7 to 7".

8.4" to me is a great size. Definitely see some realization in a size difference, yet the tablets aren't too bulky.

posted on 23 Oct 2015, 12:04

15. Kelley71 (Posts: 69; Member since: 26 Nov 2012)


8" tablets should still have a market--A 64bit Asus Nexus 8 with WUXGA, FHD or 2KHD would be a nice upgrade for an aging Nexus 7 2013.

posted on 23 Oct 2015, 14:22

17. Techist (Posts: 225; Member since: 27 Jan 2015)


Samsung did a great job with the Tab S 8.4. It's basically like an upgraded Nexus 7 - larger screen but still pocketable because of the minimal bezels and 16:9 aspect ratio, higher resolution and PPI, better processor, better speakers, fingerprint scanner, etc. It's been a great replacement for my Nexus 7, though I do wish it had stock android.

posted on 23 Oct 2015, 10:59

14. carlemillward (unregistered)


I have to agree with him, smart words. With the influx of phablet users, the traction of tablet are decreasing as time progresses. Even iPad sales have declined, with that said, there are slim chances an Android (Nexus) tablet will do better as reasons to upgrade are minor. Unless, they making a tablet with a very convincing affordability.

posted on 23 Oct 2015, 18:04

20. improv (Posts: 96; Member since: 09 Sep 2013)


I agree. I usually never use my iPad mini unless my phone is out of battery...

posted on 23 Oct 2015, 23:57

21. roscuthiii (Posts: 2150; Member since: 18 Jul 2010)


How's Marshmallow on the Nexus 7 2013? I've been running custom stuff on mine, but... Considering going back to stock.

Hoping in a year or so Asus/Google will give us a Nexus 9/10.

posted on 24 Oct 2015, 09:09

22. jeroome86 (Posts: 799; Member since: 12 Apr 2012)


I only have the 2012 version but haven't turn it on in a while. Lollipop really killed it. Think I will juice it up see if another update is available. It's decent for watching movies at work on my breaks.

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