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Apple sells 74.5 million iPhones in fiscal Q1, tops high-end estimates; shares soar after hours

Posted: , by Alan F.

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Apple sells 74.5 million iPhones in fiscal Q1, tops high-end estimates; shares soar after hours
Apple has just reported its fiscal Q1 earnings and topped all estimates by selling 74.5 million iPhones in the quarter. That even topped the 73 million estimated by KSI Securities Ming-Chi Kuo just a few days ago. Last year's quarter saw Apple sell 51 million units. Apple increased the size of the iPhone screen from the 4-inches on the Apple iPhone 5s and Apple iPhone 5c to 4.7-inches on the Apple iPhone 6 and 5.5-inches on the Apple iPhone 6 Plus phablet. That enabled the company to challenge large-screened Android models that were being bought by many consumers.

Apple says that it sold 34,000 iPhones every hour for the entire quarter. Even CEO Tim Cook was blown away. "This volume is hard to comprehend," said the executive. The average selling price for the iPhone was $687 for the quarter, up $50 from last year, mostly due to the higher price of the iPhone 6 Plus. During the quarter, the company sold its one billionth iOS powered device, a grey Apple iPhone 6 Plus.

Apple still is having difficulties with the Apple iPad, but this seems to be a problem that the entire tablet market is running into. The larger screened handsets are cannibalizing purchases of tablets, including the iPad. For the three months, Apple sold 21.4 million iPads, down about 5 million from last year's figure.

Apple's revenue rose 30% to $74.6 billion. In the greater China region, Apple had revenue of $16.1 billion, up a whopping 70% year-over-year. Gross margins were 37.9% Apple forecast Q2 revenue coming in between $52 billion and $55 billion. For the quarter, Apple scored a net profit of $18.1 billion, or $3.06 a share. Last year, Apple had a net profit of $13.1 billion for the fiscal first quarter, or $2.07 a share.

Wall Street loved the report. After hours, Apple's shares are up nearly 5% to $114.31

source: WSJ, ArsTechnica

92 Comments
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posted on 27 Jan 2015, 16:08

1. UglyFrank (Posts: 1906; Member since: 23 Jan 2014)


"We couldn't finish the story"

posted on 27 Jan 2015, 16:12 8

6. Mxyzptlk (unregistered)


Apple is on fire

posted on 27 Jan 2015, 16:31 12

21. LebronJamesFanboy (Posts: 605; Member since: 23 Mar 2013)


So many idiots on this site thinking this isn't breaking news.

Yea, Apple improved their selling record in a quarter to 74.5 million from 51 million, which represents almost a 50% increase YOY, and people think this isn't important.

For many that don't know, the numbers from before were ESTIMATES. Apple just released the real numbers.

posted on 27 Jan 2015, 16:13 1

7. LebronJamesFanboy (Posts: 605; Member since: 23 Mar 2013)


A story isn't needed here, as the title says it all.

posted on 27 Jan 2015, 16:10 14

2. LebronJamesFanboy (Posts: 605; Member since: 23 Mar 2013)


The Apple Haters are coming.

I'm pretty much an Android guy but no one can hate on this. 74.5 million iphones in a quarter? Holy shit....

posted on 27 Jan 2015, 16:12 5

4. Mxyzptlk (unregistered)


They're jealous

posted on 27 Jan 2015, 16:38 5

29. saucexD (banned) (Posts: 62; Member since: 20 Jan 2015)


Listening to the live conference call right now.

-HIGHEST Android platform switcher due to iPhone 6 and 6 Plus in the past 3 years

-HIGHEST amount of new iPhone users ever

Why wouldnt they be jealous? Woot woot.

posted on 27 Jan 2015, 19:22 1

56. joey_sfb (Posts: 6507; Member since: 29 Mar 2012)


Congratulations! to Apple for the record breaking Sales.

posted on 27 Jan 2015, 16:50 11

39. LebronJamesFanboy (Posts: 605; Member since: 23 Mar 2013)


Samsung releases numbers: "OMG Samsung ROCKS!!!! APPLE IS DOOMED"

Apple releases numbers: "Why should I care? I'm not an investor"

Morons, you care because Apple is a part of the industry; you care because it's a joy to see mobile phone progression.

Compeition only pushes for better phones from other platforms/manufacturers, and this is the main reason I care as an Android user.

posted on 27 Jan 2015, 20:49

62. Gp_Customs (banned) (Posts: 269; Member since: 14 Jan 2015)


Steve Jobs once said, "
We have always been shameless about stealing great ideas."
Apple has stolen from Neonode (touchscreen), Xerox (Dynabook), Kodak (camera), Sony (design), and countless others to build their overpriced phone and tablet.Apple copied from superior brands, slapped its logo on it and sold it for exorbitant&­#160;prices. Remember, there are several cases in the courts to that effect.

posted on 27 Jan 2015, 21:23 3

71. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)


I've seen quite a number of people taking this quote the wrong way. What he meant was with regard to what Picasso said when he described his work (where he drew I inspiration from African art). it almost like saying borrowing ideas from different places and creating a single sell thought out piece, but some people don't seem to get it

posted on 27 Jan 2015, 16:13 3

9. Iodine (Posts: 1378; Member since: 19 Jun 2014)


You know.... They will now start saying how android is better because nobody wants to buy it at such high cost...

posted on 27 Jan 2015, 16:20 6

15. bigmaster (Posts: 198; Member since: 05 Sep 2014)


Why the f*** should you care about apple making money?!

People these days!

posted on 27 Jan 2015, 16:56 10

41. You_Dont_Say (Posts: 234; Member since: 26 Jan 2015)


This proves how dumb you are. The better Apple does, the more likely other players like Samsung and LG will work even harder on the next phone you hold.

You, along with everyone else, should care.

posted on 27 Jan 2015, 20:54

63. Gp_Customs (banned) (Posts: 269; Member since: 14 Jan 2015)


Well.. you know. There's also the name brand appeal.
When you buy an iPhone, you can be sure it's made from the cheapest parts, using cheap labour, at the lowest price possible. Then, you end up paying for the NAME "Apple" on the device, not the device itself.
If it wasn't an "Apple" product, it wouldn't be worth a quarter of what it sells for.

posted on 27 Jan 2015, 23:49

72. Mxyzptlk (unregistered)


Samsung makes their devices with cheap parts and cheap labor. You're talking out your rear if you really think Apple products aren't made from quality materials.

posted on 27 Jan 2015, 16:29 13

20. xondk (Posts: 1904; Member since: 25 Mar 2014)


I don't get it, why would you be happy about Apple earning that much unless you are an investor? the investors are happy most definitely.

Does high profit mean apple is a better company the other companies? no not really, since 'better' is a very subjective term.
Are they 'better' at earning money? seems so, but I question "how" they earn their money. Remember apple has a huge profit margin compared to other phone companies, that's bad for the consumer, it means that their phones are made dirt cheap, and sold for a ton.
Is this good business sense? many seem to think so, I don't think it is any indicator either or, since you don't know how they treat the actual workers that are making those phones?
By all accounts most cellphone companies are relying on cheap labour and those labourers are working under conditions and for a pay that is not good.

Apple could easily handle losing some of its profit margin, and using that 'loss' to pay the labourers more money, give them better working conditions, the fact that it sells at such a margin compared to others, makes it look like apple is the company that is treating labourers the worst, do they do that? I don't know, but when a company has the highest profit margin of practically any other company in the world, then in my eyes, something is up.

posted on 27 Jan 2015, 16:35 6

24. LebronJamesFanboy (Posts: 605; Member since: 23 Mar 2013)


People are happy because it is fascinating. It's as simple as that.

To see a Company sell 74.5 million mobile phones over the course of a quarter? Incredible

As to your last paragraph, you should also get on the rest of the fortune 500 companies for needing to apply better practices as well, because many other companies other than Apple are doing incredibly well.

posted on 27 Jan 2015, 16:41 4

31. saucexD (banned) (Posts: 62; Member since: 20 Jan 2015)


Exactly. What other smartphone besides iPhone can sell 74,500,000 units in a single quarter?

Fascinating indeed. Especiall since I have investments in APPL.

posted on 27 Jan 2015, 16:43 5

37. xondk (Posts: 1904; Member since: 25 Mar 2014)


Android phones outsell iphone by so much it isn't funny, but because android is split up between many different companies, the individual company does not sell as many.

posted on 27 Jan 2015, 17:09

45. saucexD (banned) (Posts: 62; Member since: 20 Jan 2015)


You're compaing iPhone to an OS. Compare a single quarter of iPhone 6 sales to a quarter of Samsung, LG, Sony, Nokia, etc.

posted on 27 Jan 2015, 17:29 4

51. meanestgenius (Posts: 15748; Member since: 28 May 2014)


The iPhone is the only handset running iOS. It's not like LG, Samsung, Sony and Nokia can make an iOS handset as Apple doesn't license out it's OS. Therefore, when comparing Android to iOS, you are by default comparing Android to the iPhone.

posted on 27 Jan 2015, 19:49 1

57. saucexD (banned) (Posts: 62; Member since: 20 Jan 2015)


And? The Mercedes only runs X-engine while the BMW runs only Y engine. Your point? Its still comparing car to car. Just like we're still comparing phone to phone. Not OS to OS or phone to OS.

posted on 27 Jan 2015, 20:29 1

59. meanestgenius (Posts: 15748; Member since: 28 May 2014)


My point still stands. And your analogy is off. We are not comparing the internals of cars. We are indeed comparing OS's, and since Apple is the only one making iOS devices, you are by default comparing Android to the iPhone. Simply because you either don't understand my point, or are too blinded by your fanboyism to understand my point, doesn't make what I said any less true.

posted on 27 Jan 2015, 16:41 1

33. xondk (Posts: 1904; Member since: 25 Mar 2014)


generally I do, so it isn't about favoritism, apple is though, very loud about all they do, working to portray themselves as the 'best' very actively.

Also want to point out that apple can only do this because there is no other ios device, what so ever, they can claim all ios sales as their own, where android sales are split between a ton of companies, and there are vastly more android phones sold then iphone.

posted on 27 Jan 2015, 16:36

26. HansGoneInsane (unregistered)


I don't think that Apple's profit margin for iPhones is that much higher than the one for Samsung Galaxy S or Note series (maybe somewhat). The only reason why Apple is making so much money is that they sell their flagships in quantities Samsung sells their entire product line. If Samsung only sold flagship models and in quantities like Apple does, one would observe very similar profit figures for Samsung.

posted on 27 Jan 2015, 16:42 1

35. xondk (Posts: 1904; Member since: 25 Mar 2014)


apple has monopoly on all ios devices, there are vastly more android phones sold yearly but they are split between a lot of companies.

posted on 27 Jan 2015, 17:10 4

47. LebronJamesFanboy (Posts: 605; Member since: 23 Mar 2013)


Do you have any clue what you're saying?

You basically are saying "Company A that built thier OWN platform shouldn't be praised as much as Company B through Z because they use somebody else's"

I'm really not trying to sound like a jerk here, but I have a goal of helping you understand how silly this is.

Company B through Z have a choice to create or buy their own mobile platform. You can't get on Company A for making that choice. The word for this competitive advantage is called differentiation.

Also, you're using monopoly incorrectly. That's like saying that Dyson Vacuum's have a monopoly on every Vacuum that use's their signature suction cup.

posted on 27 Jan 2015, 16:41 7

34. wilsong17 (unregistered)


Why would I be jealous of 2012 spec and half bake nfc is just a phone w bigger screen welcome to 2010 ifans

posted on 27 Jan 2015, 16:57 7

42. You_Dont_Say (Posts: 234; Member since: 26 Jan 2015)


You are making fun of a phone with limited specs that runs just as well as the best Android flagships.

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