Apple revealed as major customer of Pixelworks, supplier of high-quality video processing solutions
Pixelworks, an Oregon company that specializes in high-quality video processing solutions, revealed Apple as one of its major customers. The iPhone maker is responsible for more than 10 percent of Pixelworks' 2013 revenue. Other significant customers of Pixelworks include NEC and Hitachi, as well as Panasonic and Seiko Epson in the past.
It's not revealed what Apple bought, but the supplier offers a range of hardware and software solutions that "deliver the highest video quality in a multitude of different applications and form factors." Pixelworks's website reveals Halo Free MEMC, Advanced Scaling, Mobile Video Display Processing, and VueMagic as its core processing technologies.
The first one "significantly improves the performance and viewing experience of any screen by addressing problems such as judder and motion blur." The second "ensures that up-conversion of lower resolution content is of the highest quality." The third "provides the kind of improvements in color, contrast, sharpness and de-blur that are only found in high quality televisions today." And the last "enables the same video stream to be networked across multiple displays for applications such as connected video projection and digital signage."
That's a nice set of features all around, even if it doesn't tell us very much about what Apple has been up to lately.
1. Finalflash (Posts: 1912; Member since: 23 Jul 2013)
This could be for the slow motion video which wasn't 720p or whatever in the iPhone 5s. They may have used this tech in the slow motion videos to improve the up-scaling from whatever resolution it is recording it in.