7,000 Rupees ($129 USD) off the price of the Apple iPhone 4, which costs $488 before the discount. To get the discount, the buyers must trade-in a used smartphone. The used device is refurbished and sold right into the country's sizzling hot used smartphone market. The deal has pushed the 4th generation iPhone ahead of the Apple iPhone 5 in India as Apple's non-existent sales in India have turned thanks to the aggressive sales tactics from the Cupertino tech giant. The company tripled sales during the 2012 holiday quarter. It is expected that Apple will start pushing the Apple iPhone 4S in India once the Apple iPhone 5S is launched.
Samsung has been following Apple and has copied the sales plan. The Samsung Galaxy Grand And Samsung GALAXY Note II are among the top three handsets in India. With BlackBerry and Nokia Windows Phone 8 models also in strong demand in India, Apple has been surprised by how hot the Apple iPhone 4 has become. It gives Apple more incentive to come up with the oft-rumored low-cost version of the iPhone as the device can be designed by Apple to maximize profits.