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Piper Jaffray survey shows why the Apple iPhone X isn't selling well

Piper Jaffray survey shows why the Apple iPhone X isn't selling well
Ah, the Apple iPhone X. The tenth anniversary version of the phone that changed the world. A 5.8-inch OLED display, the largest in iPhone history, adorns the device. The TrueDepth Camera maps your kisser for Face ID, and mirrors your facial movements for Animoji. Available with 64GB and 256GB of storage and equipped with a sizzling fast A11 Bionic chipset, what's not to love?

A survey conducted by regional securities house Piper Jaffray asked 1,500 iPhone users who did not upgrade to the iPhone X, why they kept their current iPhone model. 38% were turned off by the pricing. The 64GB model cost $999 at launch, while the 256GB version was priced at a hefty $1049. 8% of those who didn't upgrade to the iPhone X said that the screen was too small. 44% kept their current iPhone because it is working fine, and 17% had another reason for not buying the premium handset.

Apple's 2018 lineup will reportedly address some of these issues. For those turned off by the pricing, the Apple iPhone 9 will have many of the same features as the iPhone X except it will allegedly sport a 6.1-inch LCD screen, do away with 3D Touch, and will have just a single camera in back. It will have the notch, the TrueDepth Camera, Face ID and the edge-to-edge display. It is expected to be Apple's lowest priced handset among its 2018 smartphones (not including the Apple iPhone SE 2 if it is released this year).

For those who need a he-man sized display, the Apple iPhone Xs Plus is on the way, according to KGI Securities analyst Ming-Chi Kuo. With a massive 6.5-inch OLED panel, this phone will address those who need a larger screen size than 5.8-inches. All of the features of the Apple iPhone Xs sequel will be available with this model.

Survey explains why 1,500 iPhone users didn't upgrade to the iPhone X

source: Apple3.0

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