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Piper Jaffray survey shows why the Apple iPhone X isn't selling well

by Alan Friedman / Mar 05, 2018, 8:16 PM

Piper Jaffray survey shows why the Apple iPhone X isn't selling well

Ah, the Apple iPhone X. The tenth anniversary version of the phone that changed the world. A 5.8-inch OLED display, the largest in iPhone history, adorns the device. The TrueDepth Camera maps your kisser for Face ID, and mirrors your facial movements for Animoji. Available with 64GB and 256GB of storage and equipped with a sizzling fast A11 Bionic chipset, what's not to love?

A survey conducted by regional securities house Piper Jaffray asked 1,500 iPhone users who did not upgrade to the iPhone X, why they kept their current iPhone model. 38% were turned off by the pricing. The 64GB model cost $999 at launch, while the 256GB version was priced at a hefty $1049. 8% of those who didn't upgrade to the iPhone X said that the screen was too small. 44% kept their current iPhone because it is working fine, and 17% had another reason for not buying the premium handset.

Apple's 2018 lineup will reportedly address some of these issues. For those turned off by the pricing, the Apple iPhone 9 will have many of the same features as the iPhone X except it will allegedly sport a 6.1-inch LCD screen, do away with 3D Touch, and will have just a single camera in back. It will have the notch, the TrueDepth Camera, Face ID and the edge-to-edge display. It is expected to be Apple's lowest priced handset among its 2018 smartphones (not including the Apple iPhone SE 2 if it is released this year).

For those who need a he-man sized display, the Apple iPhone Xs Plus is on the way, according to KGI Securities analyst Ming-Chi Kuo. With a massive 6.5-inch OLED panel, this phone will address those who need a larger screen size than 5.8-inches. All of the features of the Apple iPhone Xs sequel will be available with this model.

Survey explains why 1,500 iPhone users didn't upgrade to the iPhone X

source: Apple3.0

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47 Comments

4. torr310

Posts: 1645; Member since: Oct 27, 2011

Don't encourage them selling more expensive products! Including all phone manufacturers!

posted on Mar 05, 2018, 8:46 PM 2

5. L0n3n1nja

Posts: 1548; Member since: Jul 12, 2016

Apple is getting rid of 3d touch? I find that a bit odd after bragging about it for years. Also wasn't the iPhone X more than $1049.99?

posted on Mar 05, 2018, 8:47 PM 5

10. drunkenjay

Posts: 1657; Member since: Feb 11, 2013

apple will remove the screen next year and replace it with ar technology and call it apple eye phone.

posted on Mar 05, 2018, 9:43 PM 5

6. afrohoxha

Posts: 235; Member since: Mar 13, 2014

"Ah, the Apple iPhone X. The tenth anniversary version of the phone that changed the world." Couldn't get past that...Sorry

posted on Mar 05, 2018, 8:55 PM 3

7. Crispin_Gatieza

Posts: 3122; Member since: Jan 23, 2014

I'm not a big iOS fan but the statement is true whether you like it or not.

posted on Mar 05, 2018, 9:00 PM 4

15. L0n3n1nja

Posts: 1548; Member since: Jul 12, 2016

Early Android was meant to be like black berry without a touch screen, then the iPhone came a long and Android was drastically changed before release.

posted on Mar 05, 2018, 10:42 PM 0

66. tedkord

Posts: 17303; Member since: Jun 17, 2009

That's already been disproven for years now. Engineers working on Android at the time stated there were two prototypes, one like a blackberry and one all screen all touch. This was before the iPhone was announced.

posted on Mar 06, 2018, 1:23 PM 0

35. RebelwithoutaClue unregistered

Not sure how you read that sentence. But the original iPhone did change the world. As many other things changed the world as well.

posted on Mar 06, 2018, 2:10 AM 1

38. afrohoxha

Posts: 235; Member since: Mar 13, 2014

Reading it again, you're right. Version of the phone, not the phone itself. My mistake.

posted on Mar 06, 2018, 2:31 AM 4

40. RebelwithoutaClue unregistered

Since I read it incorrectly the first time myself, I kinda figured you might have as well :)

posted on Mar 06, 2018, 3:02 AM 1

43. afrohoxha

Posts: 235; Member since: Mar 13, 2014

I got biased by the name of the author ( has deleted many of my comments...and his duplicated articles too , and didn't pay much attention to that sentence. Thanks for pointing that out :) )

posted on Mar 06, 2018, 4:15 AM 2

8. dimitrie

Posts: 5; Member since: May 17, 2014

not selling well cause of the damn price at the start.. if it was priced reasonable it would have been the highest selling iphone ever.

posted on Mar 05, 2018, 9:07 PM 2

9. joeym2

Posts: 11; Member since: Dec 03, 2009

The poll should have included iPhone customers that upgraded but not to the X.

posted on Mar 05, 2018, 9:29 PM 1

12. meanestgenius

Posts: 21769; Member since: May 28, 2014

Personally, I chose the iPhone 8 Plus over the X. The reason? The 8 Plus has better battery life. Not sure how many people upgraded their previous device to an iPhone 8 Plus over the X because of battery life, but I will say that I believe that a lot of people didn’t upgrade to or just flat out purchase the X because of price, lack of a fingerprint sensor for an unproven method of unlocking your iPhone, and not enough compelling features over the 8/8 Plus or other smartphones. However, I do think that with next iteration of the X (Xs or whatever they call it), Apple will get it right (at least for those who want better battery life and better FaceID unlocking than the previous model, and a more refined software experience).

posted on Mar 05, 2018, 10:06 PM 1

13. sunnyfpy

Posts: 277; Member since: May 12, 2013

Biggest flop after X

posted on Mar 05, 2018, 10:39 PM 2

14. TechDork

Posts: 402; Member since: May 10, 2010

Only reason why I didn't get the iPhone X is because my iPhone 6S home button stopped working a day before the announcement of the 8 and X and I didn't want to wait another month to order it and be forced to use Assistive Touch, so I just went with the 8 so I could have a phone that worked properly lol.

posted on Mar 05, 2018, 10:42 PM 1

22. midan

Posts: 2708; Member since: Oct 09, 2017

iPhone X sales are doing very well, currently iPhone X share from all the iPhones in the market is 8.07%, sametime iPhone 8 5.15% and 8 plus 5.87% All those phones are selling well, every one of them are getting buyers and X gets most of them. It looks like Apple strategy is working very well.

posted on Mar 06, 2018, 12:28 AM 1

24. youssef44

Posts: 547; Member since: Apr 29, 2014

For me because of these reasons: iOS is so bad, laggy, buggy and lack many features The annoying noth No fingerprint sensor Small screen Too expensive and not worth more than 800€ in Europe

posted on Mar 06, 2018, 12:46 AM 1

28. piyath

Posts: 2445; Member since: Mar 23, 2012

You are talking about all new Galaxy S9 right? ha ha haaa

posted on Mar 06, 2018, 1:04 AM 2

29. youssef44

Posts: 547; Member since: Apr 29, 2014

No I'm talking about iPhone X which I returned it after 3 usage days

posted on Mar 06, 2018, 1:10 AM 2

77. mariusmuntean

Posts: 26; Member since: Jan 19, 2015

:)) I've managed to stick with the X for a month then realized it has NOTHING to justify the ridiculous 1200 EUR price tag. Sold it, got an S8 with a far superior camera, a gear S3 classic and a Samsung wireless charging stand, all BNIB.

posted on Mar 08, 2018, 2:05 AM 0

25. joey18

Posts: 665; Member since: Jul 20, 2010

most people they don’t upgrade because the price in my my case sometimes i’m iphone user or samsung 999 price i sold my phone to get samsung galaxy s9 my bill will be 31 at month 45 iphone is overpriced

posted on Mar 06, 2018, 1:01 AM 0

30. markobarko

Posts: 176; Member since: Oct 09, 2016

It's plain simple! In the EU the choice is obvious. S8 = 550€ Iphonex = 1050€

posted on Mar 06, 2018, 1:12 AM 1

49. whatev

Posts: 2195; Member since: Oct 28, 2015

Sadly the S8 is hardly selling in Europe :-(

posted on Mar 06, 2018, 8:19 AM 0

69. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Based on what? I think it's selling fairly well. Android's market share grew last year in Europe, while IOS shrunk.

posted on Mar 06, 2018, 2:48 PM 0

76. mariusmuntean

Posts: 26; Member since: Jan 19, 2015

At launch in most European countries the X was at 1200 EUR +- 1%

posted on Mar 08, 2018, 2:03 AM 0

31. shnibz

Posts: 509; Member since: Sep 18, 2011

I can think of about 1,000 reasons

posted on Mar 06, 2018, 1:12 AM 2

34. Whitedot

Posts: 771; Member since: Sep 26, 2017

I think the price for X model is more than that "while the 256GB version was priced at a hefty $1049"

posted on Mar 06, 2018, 1:29 AM 0

48. MDave

Posts: 210; Member since: Apr 09, 2015

I'm an Android user and don't care much for iOS but I like the iPhone X. The biggest problem with it is the ridiculous price, but I'm not sure Apple cares that much. Selling fewer units is worth it if they make up for it with higher profits.