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Piper Jaffray survey shows why the Apple iPhone X isn't selling well

Piper Jaffray survey shows why the Apple iPhone X isn't selling well

Posted: 05 Mar 2018, 20:16 , by Alan Friedman

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Tags : T-Mobile -T-Mobile + AT&T -AT&T + Verizon -Verizon + Sprint -Sprint + iOS -iOS + Apple -Apple +

Piper Jaffray survey shows why the Apple iPhone X isn't selling well

Ah, the Apple iPhone X. The tenth anniversary version of the phone that changed the world. A 5.8-inch OLED display, the largest in iPhone history, adorns the device. The TrueDepth Camera maps your kisser for Face ID, and mirrors your facial movements for Animoji. Available with 64GB and 256GB of storage and equipped with a sizzling fast A11 Bionic chipset, what's not to love?

A survey conducted by regional securities house Piper Jaffray asked 1,500 iPhone users who did not upgrade to the iPhone X, why they kept their current iPhone model. 38% were turned off by the pricing. The 64GB model cost $999 at launch, while the 256GB version was priced at a hefty $1049. 8% of those who didn't upgrade to the iPhone X said that the screen was too small. 44% kept their current iPhone because it is working fine, and 17% had another reason for not buying the premium handset.

Apple's 2018 lineup will reportedly address some of these issues. For those turned off by the pricing, the Apple iPhone 9 will have many of the same features as the iPhone X except it will allegedly sport a 6.1-inch LCD screen, do away with 3D Touch, and will have just a single camera in back. It will have the notch, the TrueDepth Camera, Face ID and the edge-to-edge display. It is expected to be Apple's lowest priced handset among its 2018 smartphones (not including the Apple iPhone SE 2 if it is released this year).

For those who need a he-man sized display, the Apple iPhone Xs Plus is on the way, according to KGI Securities analyst Ming-Chi Kuo. With a massive 6.5-inch OLED panel, this phone will address those who need a larger screen size than 5.8-inches. All of the features of the Apple iPhone Xs sequel will be available with this model.

Survey explains why 1,500 iPhone users didn't upgrade to the iPhone X

source: Apple3.0

$1,158.79 Apple iPhone X on Amazon

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47 Comments

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posted on 05 Mar 2018, 20:46 2

4. torr310 (Posts: 1516; Member since: 27 Oct 2011)

Don't encourage them selling more expensive products! Including all phone manufacturers!

posted on 05 Mar 2018, 20:47 5

5. L0n3n1nja (Posts: 1249; Member since: 12 Jul 2016)

Apple is getting rid of 3d touch? I find that a bit odd after bragging about it for years.

Also wasn't the iPhone X more than $1049.99?

posted on 05 Mar 2018, 21:43 5

10. drunkenjay (Posts: 1396; Member since: 11 Feb 2013)

apple will remove the screen next year and replace it with ar technology and call it apple eye phone.

posted on 05 Mar 2018, 20:55 3

6. afrohoxha (Posts: 189; Member since: 13 Mar 2014)

"Ah, the Apple iPhone X. The tenth anniversary version of the phone that changed the world." Couldn't get past that...Sorry

posted on 05 Mar 2018, 21:00 4

7. Crispin_Gatieza (Posts: 2798; Member since: 23 Jan 2014)

I'm not a big iOS fan but the statement is true whether you like it or not.

posted on 05 Mar 2018, 22:42

15. L0n3n1nja (Posts: 1249; Member since: 12 Jul 2016)

Early Android was meant to be like black berry without a touch screen, then the iPhone came a long and Android was drastically changed before release.

posted on 06 Mar 2018, 13:23

66. tedkord (Posts: 16565; Member since: 17 Jun 2009)

That's already been disproven for years now. Engineers working on Android at the time stated there were two prototypes, one like a blackberry and one all screen all touch. This was before the iPhone was announced.

posted on 06 Mar 2018, 02:10 1

35. RebelwithoutaClue (Posts: 5076; Member since: 05 Apr 2013)

Not sure how you read that sentence. But the original iPhone did change the world. As many other things changed the world as well.

posted on 06 Mar 2018, 02:31 4

38. afrohoxha (Posts: 189; Member since: 13 Mar 2014)

Reading it again, you're right. Version of the phone, not the phone itself. My mistake.

posted on 06 Mar 2018, 03:02 1

40. RebelwithoutaClue (Posts: 5076; Member since: 05 Apr 2013)

Since I read it incorrectly the first time myself, I kinda figured you might have as well :)

posted on 06 Mar 2018, 04:15 2

43. afrohoxha (Posts: 189; Member since: 13 Mar 2014)

I got biased by the name of the author ( has deleted many of my comments...and his duplicated articles too , and didn't pay much attention to that sentence. Thanks for pointing that out :) )

posted on 05 Mar 2018, 21:07 2

8. dimitrie (Posts: 5; Member since: 17 May 2014)

not selling well cause of the damn price at the start.. if it was priced reasonable it would have been the highest selling iphone ever.

posted on 05 Mar 2018, 21:29 1

9. joeym2 (Posts: 11; Member since: 03 Dec 2009)

The poll should have included iPhone customers that upgraded but not to the X.

posted on 05 Mar 2018, 22:06 1

12. meanestgenius (Posts: 19202; Member since: 28 May 2014)

Personally, I chose the iPhone 8 Plus over the X. The reason? The 8 Plus has better battery life. Not sure how many people upgraded their previous device to an iPhone 8 Plus over the X because of battery life, but I will say that I believe that a lot of people didn’t upgrade to or just flat out purchase the X because of price, lack of a fingerprint sensor for an unproven method of unlocking your iPhone, and not enough compelling features over the 8/8 Plus or other smartphones. However, I do think that with next iteration of the X (Xs or whatever they call it), Apple will get it right (at least for those who want better battery life and better FaceID unlocking than the previous model, and a more refined software experience).

posted on 05 Mar 2018, 22:39 2

13. sunnyfpy (Posts: 242; Member since: 12 May 2013)

Biggest flop after X

posted on 05 Mar 2018, 22:42 1

14. TechDork (Posts: 377; Member since: 10 May 2010)

Only reason why I didn't get the iPhone X is because my iPhone 6S home button stopped working a day before the announcement of the 8 and X and I didn't want to wait another month to order it and be forced to use Assistive Touch, so I just went with the 8 so I could have a phone that worked properly lol.

posted on 06 Mar 2018, 00:28 1

22. midan (Posts: 1365; Member since: 09 Oct 2017)

iPhone X sales are doing very well, currently iPhone X share from all the iPhones in the market is 8.07%, sametime iPhone 8 5.15% and 8 plus 5.87%

All those phones are selling well, every one of them are getting buyers and X gets most of them. It looks like Apple strategy is working very well.

posted on 06 Mar 2018, 00:46 1

24. youssef44 (Posts: 534; Member since: 29 Apr 2014)

For me because of these reasons:
iOS is so bad, laggy, buggy and lack many features
The annoying noth
No fingerprint sensor
Small screen
Too expensive and not worth more than 800€ in Europe

posted on 06 Mar 2018, 01:04 2

28. piyath (Posts: 2289; Member since: 23 Mar 2012)

You are talking about all new Galaxy S9 right? ha ha haaa

posted on 06 Mar 2018, 01:10 2

29. youssef44 (Posts: 534; Member since: 29 Apr 2014)

No I'm talking about iPhone X which I returned it after 3 usage days

posted on 08 Mar 2018, 02:05

77. mariusmuntean (Posts: 23; Member since: 19 Jan 2015)

:)) I've managed to stick with the X for a month then realized it has NOTHING to justify the ridiculous 1200 EUR price tag. Sold it, got an S8 with a far superior camera, a gear S3 classic and a Samsung wireless charging stand, all BNIB.

posted on 06 Mar 2018, 01:01

25. joey18 (Posts: 640; Member since: 20 Jul 2010)

most people they don’t upgrade because the price in my my case sometimes i’m iphone user or samsung 999 price i sold my phone to get samsung galaxy s9 my bill will be 31 at month 45 iphone is overpriced

posted on 06 Mar 2018, 01:12 1

30. markobarko (Posts: 176; Member since: 09 Oct 2016)

It's plain simple!

In the EU the choice is obvious.

S8 = 550€
Iphonex = 1050€

posted on 06 Mar 2018, 08:19

49. whatev (Posts: 1407; Member since: 28 Oct 2015)

Sadly the S8 is hardly selling in Europe :-(

posted on 06 Mar 2018, 14:48

69. TechSceptic (Posts: 1156; Member since: 05 Feb 2018)

Based on what? I think it's selling fairly well. Android's market share grew last year in Europe, while IOS shrunk.

posted on 08 Mar 2018, 02:03

76. mariusmuntean (Posts: 23; Member since: 19 Jan 2015)

At launch in most European countries the X was at 1200 EUR +- 1%

posted on 06 Mar 2018, 01:12 2

31. shnibz (Posts: 475; Member since: 18 Sep 2011)

I can think of about 1,000 reasons

posted on 06 Mar 2018, 01:29

34. Whitedot (Posts: 387; Member since: 26 Sep 2017)

I think the price for X model is more than that "while the 256GB version was priced at a hefty $1049"

posted on 06 Mar 2018, 07:14

48. MDave (Posts: 205; Member since: 09 Apr 2015)

I'm an Android user and don't care much for iOS but I like the iPhone X. The biggest problem with it is the ridiculous price, but I'm not sure Apple cares that much. Selling fewer units is worth it if they make up for it with higher profits.

posted on 06 Mar 2018, 13:58

68. YeaSure (Posts: 7; Member since: 28 Feb 2018)

I'm honestly surprised that none of the people who responded to the poll mentioned "the notch."

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