Piper Jaffray survey shows why the Apple iPhone X isn't selling well
A survey conducted by regional securities house Piper Jaffray asked 1,500 iPhone users who did not upgrade to the iPhone X, why they kept their current iPhone model. 38% were turned off by the pricing. The 64GB model cost $999 at launch, while the 256GB version was priced at a hefty $1049. 8% of those who didn't upgrade to the iPhone X said that the screen was too small. 44% kept their current iPhone because it is working fine, and 17% had another reason for not buying the premium handset.
Apple's 2018 lineup will reportedly address some of these issues. For those turned off by the pricing, the Apple iPhone 9 will have many of the same features as the iPhone X except it will allegedly sport a 6.1-inch LCD screen, do away with 3D Touch, and will have just a single camera in back. It will have the notch, the TrueDepth Camera, Face ID and the edge-to-edge display. It is expected to be Apple's lowest priced handset among its 2018 smartphones (not including the Apple iPhone SE 2 if it is released this year).
For those who need a he-man sized display, the Apple iPhone Xs Plus is on the way, according to KGI Securities analyst Ming-Chi Kuo. With a massive 6.5-inch OLED panel, this phone will address those who need a larger screen size than 5.8-inches. All of the features of the Apple iPhone Xs sequel will be available with this model.
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