Pinterest is trying to get more creators to its platform with a set of new creator-focused features that the company showed on Wednesday during the “Creator Festival” event.
One of the changes is a redesign of the home feed, and the introduction of a new tab called “Watch.” The home feed will be now divided into two separate tabs - the familiar “Browse” grid of Pins, and the aforementioned “Watch”, which brings TikTok-like vertical video format to the platform.
For the moment, this new tab is filled with “Idea Pins”, another feature that Pinterest borrowed from TikTok earlier this year. Idea Pins are first-person videos published by creators, and they often feature narration or text overlays.
There’s yet another TikTok-inspired new feature called “Takes” which will allow users to respond to other creators' Idea Pins with ones of their own. Pinterest is also launching a new Creator Rewards program, which is basically a way for creators to earn money if they meet certain engagement goals.
Mariyan, a tech enthusiast with a background in Nuclear Physics and Journalism, brings a unique perspective to PhoneArena. His childhood curiosity for gadgets evolved into a professional passion for technology, leading him to the role of Editor-in-Chief at PCWorld Bulgaria before joining PhoneArena. Mariyan's interests range from mainstream Android and iPhone debates to fringe technologies like graphene batteries and nanotechnology. Off-duty, he enjoys playing his electric guitar, practicing Japanese, and revisiting his love for video games and Haruki Murakami's works.
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