OnePlus has no foldable phone in the pipeline, and the reason is easy to guess

OnePlus has no foldable phone in the pipeline, and the reason is easy to guess
It's probably not a good idea to jump at the opportunity of buying a foldable mobile device right away, but as far as smartphone manufacturers are concerned, all of the industry's big names seem to want in on the ground floor of this genuinely exciting innovation. Samsung, Huawei, Oppo, Xiaomi, LG, Motorola, even Alcatel, you name it, they're likely building or refining a foldable design as we speak.

But the same can't be said about Apple, which is unlikely to unveil the iPhone Steve Wozniak wants earlier than the fall of 2020, and at least in this aspect, OnePlus appears to be adopting a similar wait-and-see strategy. Of course, the two companies' reasons for sitting this breakthrough out might be radically different, as the smaller mobile device vendor doesn't think the "value to the end user" correlates with the sky-high production costs and prohibitive resulting retail prices.

Otherwise put, OnePlus CEO Pete Lau just confirmed to CNET his company considered the benefits of an early foldable product, but even though this is a "very interesting" concept, there's simply no way to keep costs down to an acceptable level for the brand and its passionate fanbase. That's basically the same argument presented by Honor to justify its own hesitancy in joining the foldable game this year, but unfortunately, OnePlus is not ready to predict prices will go down enough in 2020.

The company's unique business model and somewhat limited resources are naturally leaving little room for experimentation, especially when compared to tech giants like Samsung and Huawei. Nonetheless, a 5G-enabled device is coming soon, a preview of which was offered to MWC 2019 attendees in Barcelona, and it looks like the OnePlus 7 will be something different. In other words, the company is willing to take a chance on 5G connectivity at a relatively early stage in its global deployment, but not on a foldable form factor.

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7 Comments

1. ahmadkun

Posts: 553; Member since: May 02, 2016

Some companies have the courage to remove features not for innovation

6. lyndon420

Posts: 6607; Member since: Jul 11, 2012

Agreed. I laughed when I saw that 'be courageous' slogan...what a joke. It was only meant to boost that particular OEM's wireless earbud sales and that's it.

2. toukale

Posts: 617; Member since: Jun 10, 2015

What we are witnessing is the usual in the tech world. Some companies feel the pressure/need to jump on every trend to yell "we are innovative." We already see that in the press, where everyone is asking about Apple. The press have been shoving a mic in front of everyone to get a quote/reaction. I've witnessed that before, with bots. A few years ago, all the trends was about bots. Facebook, Google, Microsoft etc... pushed their bots agenda. Same press, folks asked about Apple. I wonder what happened to all those bots? Five years ago, Facebook bought Oculus, the flood gate opened and everyone (Google, Samsung, Microsoft, Facebook etc..), were pushing VR like there was no tomorrow. The one missing company again (Apple). Again, Apple got a ton of flack in the press as usual and everyone was talking about how Apple is no longer innovative because everyone had a vr story to tell but them. Again, I wonder what happened with all those vr pushed? We can keep going back in time to find each trend Apple did not hop on that was supposed to be their end for not doing so. Netbook was one, Flash was another etc... Since Apple have their own ecosystem, they don't feel the same pressure to hop on everything others need to and they will be fine. I am reading comments about some saying Apple is missing the boat, to which I reply "what boat?" How can you missed the boat when you own your own Island with your own cruise ship.

3. iushnt

Posts: 3083; Member since: Feb 06, 2013

Why do you type this in OnePlus article? It’s good for you that you love Apple. Case closed.

4. RebelwithoutaClue unregistered

The RDF is strong in this one

5. Farcaster

Posts: 157; Member since: Apr 16, 2018

The reality is, they won't make one until Apple does. You can argue against it, but it's true.

7. Ichimoku

Posts: 146; Member since: Nov 18, 2018

They don't even have a wireless charging on their latest flagship phone. Ah, and a headphone jack.

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