The OnePlus 9 series set new company record for day 1 pre-orders
This morning, he is back with some interesting news: The OnePlus 9 series have overtaken the company’s previous flagship models by 324%, when it comes to first-day pre-orders.
That’s great news for OnePlus’ marketing team! The 9 series were heavily marketed on social media, with video teasers, posts, and of course photo samples.
The Hasselblad name on the back of the phones probably also played a part in the initial success. OnePlus was already a well-known brand, but you don’t pay $150 million for nothing! Yes, that’s a huge amount of money going the camera-maker’s way, but as we already see - the three-year partnership might pay off sooner than expected.
The 9 Pro is the company’s best phone to date. It doesn’t compromise on any modern features or hardware. Then, the regular OnePlus 9 offers a good value, omitting a few premium features like OIS and water-resistance. It still goes toe-to-toe with other phones in the same price category, such as the iPhone 12 and Galaxy S21, if we overlook the missing OIS and IP-rating.
However, we can’t pretend that at this point it’s rather surprising to see a phone sell for $729, but skip on OIS and water-resistance. In fact, even Samsung’s Galaxy A52 and Apple’s iPhone SE from last year manage to implement both at half the price!