Nothing's Ear 1 earbuds will cost $99 and offer active noise cancellation

Nothing's Ear 1 earbuds will cost $99 and offer active noise cancellation
Nothing’s first ever product — a pair of wireless earbuds dubbed Ear 1 — will be showcased in full for the first time at an event on July 27. Ahead of that, the London-based tech startup has shared some important details about the product including its price.

Active noise cancellation for $99 with Nothing's Ear 1

Nothing Ear 1 will retail at $99 in the US and a similar price point has been decided on for the UK and Europe, where the true wireless earbuds will be available for £99 and €99 respectively.

That’ll make the upcoming true wireless earbuds some of the most affordable on the market. For reference, Apple’s AirPods retail at $159 and Samsung’s upcoming Galaxy Buds 2 are expected to land at $149.

Perhaps more impressive than the price alone is the fact that Nothing is including state-of-the-art active noise cancellation (ANC) technology that makes use of three high-definition mics. The move means Ear 1 is a contender for best wireless earbuds with active noise cancellation of 2021. 

ANC is a feature typically reserved for significantly more expensive earbuds. The recently announced Beats Studio Buds also offer ANC but start at $149. Samsung’s Galaxy Buds Pro are even more expensive at $199 and Apple’s AirPods Pro cost $249.

Nothing’s efforts to add ANC at a much lower price point could help make the feature a mainstream feature that comes as standard on cheaper earbuds, though that will depend on the product's success, which is far from guaranteed.

New reasons to get excited every week

Get the most important news, reviews and deals in mobile tech delivered straight to your inbox

FCC OKs Cingular\'s purchase of AT&T Wireless