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The cute little iPhone 12 mini is struggling to find an audience

By Anam Hamid

Updated: Jul 06, 2021, 5:21 AM

30comments

The cute little iPhone 12 mini is struggling to find an audience

There is a dearth of small-sized premium smartphones on the market, and if data collected by Wave7 Research (via PCMag) is to go by, the arrival of the iPhone 12 mini isn't going to change that.

According to interviews of carrier sales representatives carried out by Wave7, the iPhone 12 mini is the least popular of all the new iPhone models in the US. In the first month of sales, the phone accounted for only 4 to 5 percent of sales at each of the major carriers.

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The iPhone 12, on the other hand, made up 24 to 33 percent of sales at the three major American carriers, which makes it the most popular model in the lineup.

The iPhone 12 mini and the iPhone 12 are virtually the same phones, and the only key difference between them is that the mini sports a 5.4-inch OLED panel, and the standard model is equipped with a 6.1-inches screen.

Although Apple doesn't disclose battery capacity, it is believed that the smallest model packs a 2,227mAh cell, and the iPhone 12 features a 2,815mAh battery. And lastly, the two models charge at different speeds when the MagSafe accessories are being used. Although MagSafe has a top speed of 15W, it is limited to 12W on the iPhone 12 mini.

At $799, the iPhone 12 is $100 more expensive than the iPhone 12 mini, and it appears that most people are willing to pay more for a bigger display.

The iPhone 12 mini doesn't seem to be doing well at prepaid carriers either. At Metro and Boost, its sales appear to have been cannibalized by the iPhone SE 2020, which costs $300 less.

This is in line with a recent report from Flurry. The analytics platform does add, however, that the iPhone 12 mini could gain momentum toward the end of 2020 as a holiday season gift. Apple's premium phones usually perform well at launch, thanks to early adopters, but lower-priced devices eventually take over.

If the iPhone 12 mini fails to get traction, there would be no incentive for Android manufacturers to launch compact flagships. We might still see small midrangers though, and Sony is already believed to be working on one.

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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.

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The cute little iPhone 12 mini is struggling to find an audience

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