iPhone X's $1000 cost? It's a "value price", says Apple's Tim Cook

The iPhone X is the most expensive iPhone ever made and actually the most expensive mainstream phone ever sold with a starting price of $999, but if you ask Tim Cook, he will give you a different perspective on that price.

In a recent ABC News appearance, Apple's chief executive said that the $1,000 price of the new iPhone X is a "value price, actually", considering the technology that has gone inside the device.

The response came to a question on Twitter that asked whether Cook thinks that the new iPhone X is out of reach for the average American.

And here is Apple's chief executive full response:

Interestingly, the Apple iPhone 8 that has just been launched seems to be selling at a slower pace than usual, which suggests that many users are holding back to purchase the newer and better iPhone X.

While it's clear that there is a lot of interest for the iPhone X, is it really "a value price"? Apple has certainly invested a lot of money to make this new bezel-less phone possible, but claiming that a $1,000 phone is offered at a "value price" still seems far-fetched to the average consumer. 

Apple's Tim Cook further emphasized that Apple is all about helping people, but let's not forget that the company is the world's richest and consistently commands a nearly 40% profit margin on its products, the highest of all phone makers.

source: ABC News

Related phones

iPhone X
  • Display 5.8 inches
    2436 x 1125 pixels
  • Camera 12 MP (Dual camera)
    7 MP front
  • Hardware Apple A11 Bionic
    3GB RAM
  • Storage 256GB, not expandable
  • Battery 2716 mAh
  • OS iOS 13.x


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