iPhone X's $1000 cost? It's a "value price", says Apple's Tim Cook

The iPhone X is the most expensive iPhone ever made and actually the most expensive mainstream phone ever sold with a starting price of $999, but if you ask Tim Cook, he will give you a different perspective on that price.

In a recent ABC News appearance, Apple's chief executive said that the $1,000 price of the new iPhone X is a "value price, actually", considering the technology that has gone inside the device.

The response came to a question on Twitter that asked whether Cook thinks that the new iPhone X is out of reach for the average American.

And here is Apple's chief executive full response:

Interestingly, the Apple iPhone 8 that has just been launched seems to be selling at a slower pace than usual, which suggests that many users are holding back to purchase the newer and better iPhone X.

While it's clear that there is a lot of interest for the iPhone X, is it really "a value price"? Apple has certainly invested a lot of money to make this new bezel-less phone possible, but claiming that a $1,000 phone is offered at a "value price" still seems far-fetched to the average consumer. 

Apple's Tim Cook further emphasized that Apple is all about helping people, but let's not forget that the company is the world's richest and consistently commands a nearly 40% profit margin on its products, the highest of all phone makers.

source: ABC News

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256GB
  • Battery 2716 mAh(21h 3G talk time)



1. drunkenjay

Posts: 1703; Member since: Feb 11, 2013

bankz, cnour and all the apple fanboys "yes me lord"


Posts: 1461; Member since: Mar 09, 2010

Especially "youdosay" who swore to high heaven that 929.00 was too much to pay for a phone rofl.... He has been sheepish lately.... Lol Those poor pixel lovers are in the same boat paddling, but can't catch Samsung tech paying more to get less bang for the buck, and try to trash the Note's price value.

49. DnB925Art

Posts: 1168; Member since: May 23, 2013

As a Pixel XL owner, yes the phone is expensive and compared to what it has hardware wise to Samsung, you do get less. But actually I find it a bargain because of the unlimited uploads of photos and videos in original quality. If you look at the cost of Google Drive space, it's $10/month between 100GB to 1TB. I already have put over 100GB of original quality photos on drive. Over 2 years, that's $240 saved. This storage is (theoretically) free for life, so do the math, it offsets the cost of the phone by not having to buy more storage. I know a select few that have put over 1TB of data, and the next tier up is $100/month for storage between 1TB and 1000TB. People who bought Pixels were copying their photos taken with other devices onto the phone via USB and re-uploading them into Google Photos at original uncompressed quality. That's $2400 over 2 years saved in Google Drive fees.

10. seret6

Posts: 279; Member since: Aug 14, 2013

Where r those fan boys btw?

13. submar

Posts: 713; Member since: Sep 19, 2014

I am not sure but I am drinking their tears.

23. BlackhawkFlys

Posts: 931; Member since: May 07, 2014

“Apple has never been about selling the most of anything – that is not our objective, our objectives are not big revenues, our objective is to make the best product that enriches peoples’ lives. We want to help people.” What a Joke.... And he says, "the iPhone in particular – has become so essential in our daily lives, people want it to do more, more, and more and so we built more and more technology in to be able to do that." What more can the iPhone X do that the iPhone 7 or 7 Plus cannot do? Most of the technology that Apple has introduced with the new iPhone is already available on the Android phones...

35. MrShazam

Posts: 987; Member since: Jun 22, 2017

"people want it to do more, more, and more and so we built more and more technology in to be able to do that." Lol, yet it still remains too dumb to accomplish extremely basic tasks even dumb phones have long been capable of, not to talk of how extremely limited it still remains compared to ancient Android devices. What a laughable joke only their die-hard sheeple would believe.

46. ecmedic4

Posts: 520; Member since: May 02, 2013

Pls explain these "extremely basic tasks" that it cannot do, instead of just saying that. Provide some examples. I read comments like this all the time on here but strangely no one EVER provides examples or proof of anything they claim.

52. MrShazam

Posts: 987; Member since: Jun 22, 2017

Until iOS 11 was released, the iPhone officially still remained too dumb to accomplish the following functions that were long available on ancient dumb phones: - Central file management - System automation via NFC tags (but this is still only on a per app basis instead of system wide) And even with iOS 11, the iPhone still officially remains too dumb to accomplish the following extremely basic tasks despite all that horse power of it's A11 chipsets, all of which were long doable on ancient dumb phones: - Bluetooth contact/media/file sharing with any other Bluetooth-equipped device - Downloading media from 3rd party sources and integrating it with central media players without a separate computer - System-wide automation via quick-switch/scheaduled profiles - System-wide storage expansion via MicroSD card - Being used as a USB flash storage Not to talk of the countless other features of android devices. Maybe the iPhone 20 with iOS 21 will finally gain the capacity to accomplish everything dumb phones were capable of. Then we'll talk about how it compares in features to Android devices.

38. srgonu

Posts: 568; Member since: Feb 13, 2012

You forgot that it can do Animoji....May be it will help people in their lives. :)

42. biagnosis

Posts: 106; Member since: Nov 19, 2012

especially the sh*t face animoji lol

2. Alisheikhzadeh

Posts: 1; Member since: Sep 20, 2017

Apple always puts more profit on top

26. ibend2

Posts: 159; Member since: Mar 16, 2016

It's value price because it got the worst profit ratio in iPhone history...

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Yeah! $999 is cheap for an anniversary edition. For me I would release an 18k gold iPhone X selling for 10K but the top notch would need to go replace with a touch id on the back of the phone.

4. toukale

Posts: 672; Member since: Jun 10, 2015

Of course the X is a great value when you consider the pixel xl2 is $950, f**k yeah.

40. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I still prefer pixel XL2 though because I don't want to be seen with an iPhone X which scream look at me, I am stupid.

47. ecmedic4

Posts: 520; Member since: May 02, 2013

Never ceases to amaze me how childish some ppl on here can be. I have an iPhone 7 Plus right now and I've used an iPhone since the 4, but I've been watching lots of videos of the S8/+ and note 8. I also have an Apple TV and MacBook. Yet I'm quite interested in the S8 and note 8, I think they are great looking phones and seeing one in person the screen is great. If I were to switch tho, I wouldnt go all immature and troll every chance I got. No one on here provides any insight into Android phones other than "they've had this for years", all ppl want to do is hate on Apple. This is a tech website, why not talk about tech? Your not helping the ppl that are Apple fans but interested in possibly switching. Your just being idiots

53. KeyserSoze

Posts: 387; Member since: Oct 06, 2014

@ecmedic4. "No one on here provides any insight into Android phones other than "they've had this for years", all ppl want to do is hate on Apple." So why don't YOU provide the Android insight then, instead of adding to the very problem you're complaining about?

54. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Does it occur to you that the only way to form an insight is to use one yourself? That's what I did with both iOS and Windows 10 mobile Get a mid range $300 dollars such as the XiaoMi A1 or Moto g5s plus as most iOS user buy a bargain Android but expect awesomeness. Just like netbooks don't represent windows.

6. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

"APPLE HAS NEVER BEEN ABOUT SELLING THE MOST OF ANYTHING ... WE WANT TO HELP PEOPLE" We want to help people by raking in as much profit as possible with minimum sales.

9. TerryD

Posts: 560; Member since: May 09, 2017

That quote is just laughable. We want to help people because people in need are willing to pay over the odds for our stuff.

7. MattPerkins1

Posts: 94; Member since: Mar 25, 2017

Who cares if it costs more? It's better to pay $1000 plus for an iPhone X than pay $1000 for a Note 8 or S8 that comes with the stuff and has $200 worth of free stuff because no Android phone is worth more than $250. Android phones are build on an Open Source OS. Do you pay Adobe Photoshop prices for Paint.Net or Windows prices for Linux? No. So what kinda moron would pay top dollar for Android? Let's also not forget while Android users love to make fun of the issues Craig had with FaceID at the Apple event, that the Note 8 Face ID can be fooled with a photo the same way the S8 could. Better to not work at all than be able to use a photo to unlock the phone. Not to mention apparently the Note 8 works with Facebook photos too. Nice added bonus.

12. cmdacos

Posts: 4388; Member since: Nov 01, 2016


58. tedkord

Posts: 17512; Member since: Jun 17, 2009

And butthurt.

14. brian81

Posts: 68; Member since: Nov 09, 2012

lol are you living under the rock...or did you ever use this phone?..check some reviews. hahaha

28. ToxiD

Posts: 54; Member since: Feb 27, 2014

WARNING! The butthurt iSheep has been detected.

31. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Tim Cook would insult your dead relatives and you'd still defend his idiot sales pitch for the iPhone X.

39. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

But you are paying top dollars for MS Paint when you buy a restricted IPhone. Just sheeple refuse to recognize it. Why do you think the rest of the 80% invent a new word to describe Apple fans.

8. TerryD

Posts: 560; Member since: May 09, 2017

it's absolute peanuts when you're a millionaire

11. Shubham1221

Posts: 153; Member since: Jul 29, 2015

Lot of technology in iphone X?Who wants face ID?I think Apple used most of its technology in providing face ID only.If Apple wants to give touch id then it can be done on backside of a phone as like other phones do.If Apple opts for touch id on back then that awkard notch was also not there.Also without that notch screen to body ratio also improves on iphone X.I think in order to differentiate iphone X 10th anniversary edition from other phones Apple totally messing up things and now wants that consumer pays the price for its stupid design choice and face id.Iphone 8 plus is best option to buy if you dont mind that 2014 outdated design.

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