iPhone XS, XS Max and other flagships this year. Verizon, T-Mobile, and AT&T all started with $700 off the new iPhones, but that well has now dried up. These weren't even BOGO deals but rather a set amount that was returned to you in the form of bill credits, and even those are now inactive. According to research firm Wave7 that has been a well-thought-out strategy:This made Wall Street investors sigh with relief, and they didn't maul carrier stocks then. To a certain extent, the no-BOGO trend seemingly continues with the
That last part is pretty important, though, as the analysts consider the iPhone XR launch to be the one that may start a real bidding war among America's largest carriers for signing up users that will be enticed by Apple's cheapest phone for the year. For now, if you want good deals on an iPhone XS or XS Max, you are out of luck, but that would reflect positively on carrier stocks if that has been your concern all along.
Another interesting observation is that, instead of pushing BOGOs and other promos, carriers are increasingly trying to lull pre-paid subscribers into regular post-paid plans with more megabytes and extra perks, indicating one more avenue to pad the bottom line, while avoiding a promotional price war.
source: Fierce Wireless