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It's big, it's red, it's one of England's symbols: yes, that's an iconic London bus. Only this one doesn't move around in London, because it's folded at a 90-degree angle, inspired by the Galaxy Z Fold mania.
I kid you not: the marketing campaigns across the Ocean (or across the La Manche, if you're based in the EU) are something else.
Z Fold 6: up to $1,000 off
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The Galaxy Z Fold 6 is available at Samsung.com. Right now, you can get the Galaxy Z Fold 6 for up to $1,000 off with a trade-in or save $350 with Samsung Instant Savings.
The Galaxy Z Fold 6, Galaxy Z Flip 6 were revealed to the public more than two weeks ago, but the folding fiesta just keeps it coming.
The full-sized, forty feet long folded London bus is situated in East London. The iconic single-decker appears to have been folded upwards at a 90-degree angle, with its rear (nearly twenty feet long) off the ground.
Image credit – Samsung
Created by artist Caspar Philips, the bus features recycled materials from real London buses and was constructed to the accurate scale of a single-decker bus, taking two months to design and build.
Additional public art installations by designer Jem Hughes include a folded bench, lamppost, and telephone box in Old Street, which has been temporarily renamed Fold Street in partnership with TfL (Transport for London, a local government body) to unveil their new foldable range.
At the Tube station, selected roundels, areas around benches on platforms, and signs at the station entrances have been temporarily changed to say Fold Street.
The public can view these art installations until 27th July 2024.
Welcome to Fold Town! To celebrate the arrival of the new Galaxy Z series we wanted to flip East London upside down with a series of unexpected activations, including the renaming of Old Street to Fold Street. Samsung has a heritage of innovation, from folding glass in our Galaxy Z Series, to folding buses and iconic landmarks. We are so excited for consumers to experience our unique Fold Street activation across East London.
– Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland – MX Division
Well, I don't mind taking a ride on that bus. But can I pay with folded coins for the ticket?!
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Sebastian, a veteran of a tech writer with over 15 years of experience in media and marketing, blends his lifelong fascination with writing and technology to provide valuable insights into the realm of mobile devices. Embracing the evolution from PCs to smartphones, he harbors a special appreciation for the Google Pixel line due to their superior camera capabilities. Known for his engaging storytelling style, sprinkled with rich literary and film references, Sebastian critically explores the impact of technology on society, while also perpetually seeking out the next great tech deal, making him a distinct and relatable voice in the tech world.
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